Articles tagged "read.me"

How To: Market a Self-Published Book

As an independent author, dozens of companies, sites and services will offer to show you how to market your self-published book – for one low fee, naturally. However, the reality is such: Provided you pick and choose your battles, and are smart about evaluating opportunity costs, doing so typically requires a greater investment of time than money.

Thanks to the rise of technology, online and social media tools, suddenly, anyone can advertise and promote their works affordably – meaning, for the most part, that you can tell coaches and consultants to take a hike. However, for those who do choose to go the DIY route, it also bears remembering: Even in the best of cases, from a promotional standpoint, due to the sheer volume of products, services and announcements competing for attention, you’re still screaming into a wind tunnel.

Happily though, with a little ingenuity and a good hook, you too can effectively market your works to the masses, potentially scoring high-profile placements and media mentions. Interested in getting started? We counsel keeping in mind the following hints, tips and advice.

Image is everything: People are visual creatures, and tend to accept what they see at first glance: From book covers to websites, social media profiles and business logos, everything needs to look top-notch, as it directly impacts perceived value. So if you have to cut costs anywhere, don’t let it be on presentation: If a picture says a thousand words, they should all be positive. Happily, professional-looking covers needn’t cost a fortune, crowdsourcing design sites can aid with affordable graphics and you can easily use off-the-shelf blogging solutions and plug-and-play visual templates to create high-quality websites.

Source advance quotes to build credibility: Ask recognized experts in your field, including thought leaders, well-known executives and other authors to read your manuscript and offer some endorsements (“Joe Smith’s work is a must-read!”) before even announcing the volume.

Writer’s Bloc: An Inside Guide to the Publishing Business

Writer’s Bloc: An Inside Guide to the Publishing Business

Welcome to the wild world of self-publishing – one of the most exciting and rewarding journeys you’ll ever undertake. But make no mistake: It can often be a long, difficult and bumpy road as well. Navigating the publishing industry’s ups and downs has always been a rollercoaster ride. But in an era of breakneck change, as the realms of digital, print and on-demand publishing increasingly collide in strange and unexpected (not to mention smartphone-, tablet PC- and app-friendly) forms, consider. Nowadays, it’s more akin to taking a regular spin on Space Mountain. Daily. And after having chugged a Big Gulp and binged on theme park hot dogs to boot.

That said, I’d like to personally welcome you to the party: Just by taking the time to visit this blog and learn more about the day-to-day realities of working as a published author, you’ve already justified your presence on the VIP guest list. As the creator of nearly a dozen books on business and technology, including the bestselling The Modern Parent’s Guide high-tech parenting series and The Business Expert’s Guidebook (which explains how to use everyday apps, gadgets and online services to start and successfully run any small business), trust me when I say that the festivities are just getting started. Ask anyone who’s been published, and they’ll let you in on a closely-guarded industry secret: Coming up with the idea for your next life-changing masterwork, and even writing the book, is merely the beginning.