Articles tagged "read"

How To Get Your Book Into Libraries

A question that keeps popping up around the Lulu community is “How do I get my book(s) into a library?” Libraries can provide a great way to reach new readers that, otherwise, may not find out about your books. There are a lot of perks to getting your work into the library system. You don’t really have to worry about maintaining inventory or making a huge sales pitch because libraries are in it to share knowledge and help educate people. Many libraries even highlight local authors or will host regular book events like fundraisers that accept donated books. That doesn’t mean that some of the same marketing rules don’t apply when approaching a library however. And there are a lot of misconceptions about the best ways to go about getting a library’s attention.

Quality – Give Them Something to Work With:

A quickly diminishing stereotype of self-published books is that they are of poor quality. Lulu works to erase all of the preconceptions about self-published titles and helps authors create quality products that can sit on a shelf next to any best-seller. As long as an author takes his or her time to create a professional book that is formatted and edited well, then there is no reason a Lulu book can’t make it into a library.

It is important to note that some libraries do prefer certain bindings and can be reluctant to stock others like comb bound and saddle stitched (stapled) books. If you’re thinking about pursuing library distribution, it might be a good idea to call ahead to see what their requirements for submittal are.

Marketing Tip of the Week: Get the Word Out

Email your friends and colleagues:

Email is a great way to get the word out on your book, and who better to support you than those you already know. Explain why you wrote the book and what it is about. Be sure to include a link to your book on Lulu so they can click through and make a purchase. You can use your personal email provider or use the handy email button included on every Lulu product page.


Lastly, ask the people on your list to forward the email on to their friends and colleagues. Think of it this way – if you send an email to 100 friends, family and colleagues, and half of them send it on to another 10 people, you will reach 600 people – quick and cheap. Just take care to be respectful and don’t spam people with your book with too many emails. That can be a pretty quick turn off.

Contact your local newspaper:

Local journalists are always looking for new and interesting things to report on, so help them out by approaching them with your story. Onlinenewspapers.com serves as a directory for newspapers worldwide. Just select your state or country to find local newspapers in your area. Here are some tips on how to increases the odds of being featured:

  • Research the newspaper’s staff and identify the editor who would be most interested in the subject matter of your book based on their field of coverage (don’t send your book on murder mysteries to the international affairs journalist).
  • Have an angle: Pick one or two ideas that could be the lead-in for the story and why you think readers will find this interesting.
  • Have family, friends or coworkers read your pitch and make tweaks based on their questions and feedback.
  • Email the editor and follow up with a phone call.

Outreach like this can go a long way in gaining important exposure for your book. So, don’t be shy – get the word out!

Focus: Breast Cancer Awareness Month

October is a very exciting month for many reasons – pumpkins, costumes, football games, etc. But it’s also an important month for one very special reason. I’ll give you a hint…think PINK!

October is Breast Cancer Awareness Month and according to Susan G. Komen for the Cure, about 207,090 new cases of breast cancer will be diagnosed in women in the United States this year. That’s a scary statistic, but the good news is that there so many foundations, blogs, and, of course, books out there dedicated to keeping people informed and to providing support to those experiencing the disease, firsthand.

On Lulu, we are lucky enough to have some great titles right at our fingertips! Whether you have been personally touched by breast cancer or are just looking for a way to contribute to the cause, here are a couple of books that may be just what you’re looking for.

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Becoming Whole
by Meg Wolff

Written by cancer survivor, Meg Wolff, this book tells the story of her complete recovery from breast cancer after being told that a mastectomy, radiation and chemotherapy couldn’t stop her disease. Instead of giving up, Wolff took a different approach by changing her diet and is now a living testament that changing your diet can save your life.

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Mommy Found a Lump
by Nathalie G. Johnson, M.D.

This children’s book, complete with colored illustrations, was designed as a guide to assist parents in helping their children understand what a family experiences when a parent goes through the treatment of breast cancer.  A portion of all sales will be donated to cancer research.

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Eat for the Cure
by Maria Fernandez

This cookbook is a compilation of recipes contributed by women all over the country, dedicated to the discovery of a cure for breast cancer. With recipes ranging from Baked Apple French Toast to Jalapeño Havarti Cheese Grits, your taste buds will thank you! All profits made from sales will benefit the Susan G. Komen for the Cure Foundation.

Focus: Books That’ll Make You Grin

Working at Lulu can introduce a person to tons of new books and authors, as you’d probably imagine.  Since I have been here, I have hoarded some of my favorites from the rest of the office at my desk.  They are the ones that have caught my eye walking by as they peek out from our bookshelves. Some are about music, some about food, but mostly, ones that make me laugh.  Below are just a few recommendations for anyone looking for a grin.

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Never Iron When Your Are Naked
by Trevor Perry

Advice your mother should have given you, but never did. Trevor Perry has a gift for taking the complicated things in life and turning them into good advice.  While ironing naked may be dangerous, Perry also reminds us to live with passion, to laugh often, and to constantly stand in awe of life itself.

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The Things Your Don’t Know You Don’t Know
by Harland Williams

Get ready to laugh yourself silly, scratch your head in wonder, and perhaps even cry as you delve into the hilarious and often bizarre mind of renowned actor/comedian Harland Williams.  Here, Williams shares his ridiculous and sometimes poignant observations on…well…everything. Some are things you may have overlooked, others you just not have cared to notice.  But with Williams unique spin on life and the things we interact with, you’ll start second guessing how you take things in.

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The Torture Device Coloring Book
by Erik Ruhling

You might feel slightly guilty as you snicker at this coloring book clearly not intended for children.  This coloring book’s irreverent humor is reminiscent of artwork by one of my favorite artists Brandon Bird. In Ruhling’s book, colorers can explore all sorts of historical torture devices, each with an accompanying rhyme. Stay within the lines or you will be punished.

Find Authors and Readers Like You at Wattpad

Introducing our partner, Wattpad

Read what you like. Share what you write.™

What is Wattpad?
Wattpad is the world’s largest eBook community, and a platform for remarkable writers, just like you, to connect with readers, collaborate with fellow authors, and expand your fan base.

Highlight: Comic Books & Graphic Novels

I’ve been into comic books and graphic novels since I was a kid. My taste has changed a bit, but I will still stay up late to go to the midnight release of the Scott Pilgrim’s Finest Hour at Chapel Hill Comics. Today is also the first day of San Diego Comic Con, the largest event in comics, and so I wanted to give some focus to some cool indie comics on Lulu.

Wapsi Square

By Paul Taylor

A wrench has been thrown into the comfortable Minneapolis neighborhood of Wapsi Square. Monica Villarreal, a young and skeptical museum anthropologist crosses paths with an Aztec deity and all cards are thrown to the wind. More than questioning her own sanity she slowly begins to question the world around her and the very history books that she holds sacred. Helping keep Monica grounded are her friends; Amanda, a motherly but cynical professional photographer, Shelly, a tough tomboy yet girly-girl mechanic and Daren the sage bartender at the local pub. Through a blend of humor and macabre undertones, enter the world of Wapsi Square and leave the reality you know at the door.
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Focus: Independence Day Books

Between grilling, watching fireworks, and visiting with family this weekend for the Fourth of July, I thought I recommend a few titles that are great reads to get you into the spirit of celebrating our nation’s independence.

Born on the Fourth of July

By Ron Kovic

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This classic, New York Times Bestseller details the author’s life story (portrayed by Tom Cruise in the Oliver Stone film of the same name) from a patriotic soldier in Vietnam, to his severe battlefield injury, to his role as the country’s most outspoken anti-Vietnam War advocate, spreading his message from his wheelchair. Ron Kovic served two tours of duty during the Vietnam War. He was paralyzed from his chest down in combat in 1968 and has been in a wheelchair ever since. Kovic’s powerful and moving new introduction sets this classic antiwar story in a contemporary context.

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100 American Flags

By Kit Hinrichs

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This vibrant collection of 100 Stars and Stripes artifacts ranges from Civil War-era banners and Native American braided moccasins to an early 20th-century “friendship” kimono and original flag art by several of the world’s leading designers. Destined to captivate folk-art aficionados, history buffs, and collectors, this book provides a stunning visual history of America’s most treasured symbol. A timely, patriotic full-color book presenting 100 American flag artifacts from one of the world’s most eminent collectors, designer Kit Hinrichs.


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John Adams

By David McCullough

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In this powerful, epic biography, David McCullough unfolds the adventurous life-journey of John Adams, the brilliant, fiercely independent, often irascible, always honest Yankee patriot — “the colossus of independence,” as Thomas Jefferson called him — who spared nothing in his zeal for the American Revolution; who rose to become the second President of the United States and saved the country from blundering into an unnecessary war; who was learned beyond all but a few and regarded by some as “out of his senses”; and whose marriage to the wise and valiant Abigail Adams is one of the moving love stories in American history.


More Readers at Your Fingertips

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Here at Lulu, our goal is to get our authors’ works in front of as many readers as possible. And it sure is nice to have partners helping us out with that goal.

In case you haven’t heard, Apple has expanded the availability of its iBookstore. This is the bookstore application it released in April along with the iPad tablet, which the company has sold 3 million of in the past 80 days. The iBookstore is now available on newer iPhones — the 3G, 3GS, 4 — and the iPod touch with the release of the new ios 4 operating system that runs the devices.

What does this mean for you, the Lulu author?

You can reach more buyers.

Focus: eBooks

You may have noticed that eBooks are quickly becoming a very popular option for readers. They offer instant gratification and can conveniently be read on portable eReaders, computers, and in some cases, even on your smart phone. eBooks are a great option for authors too, sometimes even allowing for higher royalties. Some authors even use eBooks to market their print books by providing a free sample of their work – a great technique sure to get new readers hooked.

One of the reasons I love Lulu eBooks so much is the content. Without a doubt, we have a unique selection that can’t be found anywhere else. Below, I’ve chosen a few that caught my interest. Take a look at my top eBook pics for the week!

Fight On! #7 Fall 2009 PDF VersionFight On! #7 Fall 2009

Deep under the misty mountains, the proudest and toughest keep Fighting On! Join us in those days of blood and plunder by picking up a copy of issue 7, dedicated to M.A.R. Barker and featuring EIGHT adventures, tables, settings, reviews, encounters, monsters, spells, magic items, new classes, non-canonical expansions to Empire of the Petal Throne, and much, much more!


The Crochet Dude's Flying AfghanThe Crochet Dude’s Flying Afghan!

Download version – As seen in the Accord Crochet Pattern-a-Day Calendar, here are all the patterns you’ll need to create this sampler afghan by The Crochet Dude. In no time you will have a wonderful gift (perhaps for yourself).

Included are the instructions for twelve large squares and sixteen small squares. Mix and match to create your own layout! Oh, and you also receive the Dudessembly instructions to put it all together!