Articles tagged "reference"

Lulu as a Business Partner

As you may well know, Lulu has been the go-to print on demand, self-publishing platform since 2002.

Yet there’s one misconception we run into time and again. Many hear terms like ‘self-publish,’ ‘indie-publish,’ or ‘print on demand’ and envision a fraught author, hunched over their laptop, tapping out their masterpiece. That’s a common perception, and its not entirely inaccurate.

The idea that self-publishing is reserved for fiction authors is just plain wrong. People need books for a variety of reasons. Everyone with information they need to solidify and make accessible has use for books. Authors are not just story tellers. They are information entrepreneurs, they are business owners, experts in their fields, educators, trainers, travelers, cooks, entertainers, storytellers, journalists…this list could go on. I’ll stop short and get to the point.

Lulu is more than a publisher for fiction writers. We’re a print partner, ready to help your business, big or small, with a range of printing needs.

Whether you’re a business owner, or work in human resources, or a motivated entrepreneur, or a public speaker, or…I’m listing again. If you’ve got information you need to share to further your career or to make your business run smoothly, we’re ready to be your partner.

Here’s an example: Imagine you’ve developed a product. It’s a new take on an old idea, and something you know adherents of the old idea will love. You’ve got a market for this product, and you’re transitioning from development to entrepreneurial business person. You’re going to sell this product, and as you prepare to go to market, you also have to establish instructions. Customers will not be happy with your amazing product if they receive it and can’t turn it on!

But manuals aren’t cheap either. If you went with a more traditional printing method, you’d have to order a set quantity of the instructions and have them inserted into the packaging for your product. Not only does this cause you to incur another production cost, you’ll have an instruction manual that can only be updated by getting a new print run.

What if you could make the manual available without including it? Users who need or want the manual can order it (even a digital version if you wanted). The investment goes from substantial (making and printing a number of manuals and including them with each product) to negligible (just the cost to create the manual file). In fact, Lulu already has authors who do just this:

Raymarine UK Limited – Lulu Store

Raymarine makes and sells marine electronics for a wide range of nautical and boating uses. Their electronics require set up and training to use correctly. Rather than investing in pre-printed manuals, Raymarine has their manuals on the Lulu Bookstore, and users who need a manual can come to us and have one printed.

Manuals and instructional material can be important for internal use as well. Does your business use a training manual? Imagine being able to update the manual periodically with ease, and printing out only the most recent version for your new employees. Imagine the cost savings of having only the manuals you need at the ready, rather than stocking a number of them on hand.

Our print on demand tools allow Lulu to be an adaptable, quick means of printing exactly what you need when you need it. Here are some of the many ways a book can be useful for a business or entrepreneur:

  • Manuals/Instructions
  • Internal training
  • Reporting material
  • Advertising tool to promote your knowledge/product
  • Product catalog
  • Education material (custom text books, curriculum specific material, work books)

For years now Lulu has been a dependable business partner for professionals and companies with all kinds of printing needs. We’re ready to help you and your business with easy to use, fast, affordable, and high quality printed products.

Author Success: Publishers Weekly Select

The publishing industry is changing. More authors are discovering new platforms and devices to help tell their stories everyday. So much so that, last month, well-known publication Publishers Weekly highlighted approximately 200 self-published works for the first time.

You may recognize some of the titles and names in their lists and reviews because many of the works come from Lulu authors and range in topics on everything from fiction to self-help.

The folks at Lulu wanted to call even more attention to these authors and congratulate them on such an remarkable accomplishment. It makes us proud to see a new generation of authors and publishers use our tools and services to carve out a name for themselves. It is amazing to see all the different kinds of knowledge and expertise our authors are able to bring to their customers.

Please help us congratulate these authors in the comments below and be sure to check out their, now Publishers Weekly Select, works in the Lulu Marketplace.

Shadow Women
by Thérèse Bonvouloir Bayol
The McNulty clan emigrated to Quebec to escape British oppression. This story follows the lives of four women in smalltown St. Brigide and tells a tale of Irish assimilation.

Promised Valley Rebellion
by Ron Fritsch
The first of a four-novel sequence set at the end of prehistory, asking whether civilization, with its countless heaven-sanctioned wars and genocides, could’ve begun differently.

Four Nails in the Coffin
by Mark Wheaton
A deputy sheriff on the Texas-Mexico border gets more than she bargained for when she pursues three escaped convicts into the high desert—just one of the four horror novellas in this collection by screenwriter and graphic novelist Wheaton.

The Adventurous Life of Reamus Brownloe: From the Appalachians…
by Phillip Bryan Hartsock
A story of survival and faith narrated by a child born into poverty and violence.

Spun Gold—Poetic Reflections of Pure Luminosity
by Maren Springsteen
A mandala of poems that point to the “Infinite Heart of Spirit.”

Magical Shrinking: Stumbling Through Bipolar Disorder
by Christiane Wells
This journey through severe mental illness and addiction offers insight into what it’s like to hit bottom and come back.

Silent M.a.g.i.c. and Other Remedies: A Journey of Transformation, a Spiritual Journey
by Kim O’Kelley-Leigh
Practical tools to living our most fulfilling lives.

Enjoy this blog? Please spread the word :)