Articles tagged "retail"

eBook Distribution Guidelines

It is an exciting time to be an author. Everyday customers find new ways to discover and purchase your remarkable works and Lulu has been proud to offer authors the ability to reach more readers and sell more books through our growing network of retail partners.

For us, the formula is simple: more channels equal more opportunities for your work to be discovered.

For authors selecting distribution, it is important to remember that many retail channels maintain strict policies on acceptable content. In an effort to ensure a lasting relationship with existing retail channels and to continue to cultivate even more options and opportunities for our authors, Lulu must uphold these policies and validation procedures. Lulu reviews all content marked for distribution and reserves the right to re- categorize and/or decline to submit books, which violate a retailer’s content policies.

One of the most popular retail channels is the iBookstore. Authors selecting this particular distribution method will need to keep these basic guidelines in mind:

  • To ensure an author’s work appears for sale, in the quality it deserves, iBookstore distribution takes at least 30 days.
  • Adult and/or sexually explicit content is de-prioritized and may be rejected if inappropriately categorized by the author.
  • eBooks in non-English languages and/or offered for free will be listed on lulu.com, but will not be distributed to the iBookstore or other retail channels.
  • Public domain content will only be submitted to the U.S. version of the iBookstore.

We know how eager you are to see your books out in the world and we want to assure you that Lulu processes your works with the utmost care. All authors are still able to publish and sell their eBooks immediately to the 2.5 million unique monthly visitors in the Lulu Marketplace for free. Lulu continues to strive to bring you the best service possible to empower you to sell more content to more readers more profitably than ever before and we look forward to your continued success on Lulu and all of our retail partners.

Getting Your Book on a Retail Shelf

Sometimes there is nothing more gratifying for an author than to walk into their neighborhood bookstore and see their own blood, sweat, and tears resting on the shelf. While there is no guarantee that your book will appear in “brick and mortar” bookstores, these tips and suggestions will certainly put your book on the right track for consideration.

ISBN

First things first, your book needs an ISBN. Whether you decide to register for one on your own through an ISBN agency such as Bowker (http://www.bowker.com/) or opt for a free Lulu-owned ISBN, this number will be the key identifier for your book and is also a requirement for the next tip.

globalREACH Distribution

globalReach distribution is essential for any author looking to increase their readership in stores because it enables your book to be available through the wholesaler, Ingram Book Company, which is the preferred go-between of most big-name retailers.

Go Local

Try visiting your local, independent bookstore (like Quail Ridge Books here in Raleigh) to see if there would be any interest in carrying your book. Typically, these retailers feel more open to supporting the work of homegrown authors. It may even sweeten the deal if you already have buyers lined up.

If you’ve tried and tried and still haven’t made the leap into bookstores, don’t feel discouraged. According to Book Industry Study Group, less than 40% of books are purchased in actual stores versus online. And the Lulu Marketplace is home to over 2.5 million unique visitors – that’s a lot of folks just itching to discover your remarkable work.