Articles tagged "reward"

Download Day is Coming. Create an eBook, Win a Barnes and Noble NOOK

eBooks are the hot topic these days and with good reason.  Industry analysts are estimating 24.5 million lucky folks will be unwrapping shiny new e-readers this holiday season, which is expected to double overall eBook sales over last year’s whopping $263 million.

eBooks provide both a speed to market and potential for a higher revenue share that are just too beneficial to ignore. With Lulu’s direct-live status an author can create an eBook and have it available for sale almost immediately and keep up to 90% of the profit.  Each day, we see more and more traditionally published authors like Stephen Stark and Kevin Powell self-publish eBooks of their own.

“Suddenly all these people are publishing their content on their own because they don’t feel they’ll get the same money or value elsewhere and they are right,” says Stark.  “We’ve reached a point where authors can make a much higher royalty by self-publishing and are free to experiment in ways big publishers can’t.”

It’s true; eBooks provide opportunities to reach huge numbers of new readers, and we want to make sure all of our authors are set to take full advantage of those opportunities.  So this year, we’re proclaiming December 26th the first annual Download Day.

Much like Black Friday in November, the day after Christmas is the highest traffic shopping day for people buying eBooks.  Think about it, you just got this cool new gadget; you’re gonna want to play with it and start filling it up with apps, games, and…(say it with me) eBooks!  Will your work be one of them?  It should be.

To sweeten the deal, we’ll give the Lulu author who sells the most eBooks on December 26th, 2011 (even if you’re selling for free) a brand new Barnes and Noble NOOK, and a $100 off coupon – good for anything on Lulu.  Hit up your friends, your family, heck, even your mailman, and send them a link to your eBook.  The bonus here is with more sales, you’ll gain more visibility for you and your work by moving up in bestseller lists in places like the iBookstore℠ and NOOK Bookstore™ so even more readers will discover your titles.

Want to create an eBook but don’t know where to start?  Fret not, would-be digital author, with our Word to EPUB Converter, you can upload .doc, .docx, .txt, and .rtf files and have them made into an EPUB within about two – five minutes.  You can also visit our eBook landing page for more information – your source for all things in eBook publishing.

Once you’ve published, be sure to read our helpful eBook marketing blogs for tips on how to create an eBook and make sure all these new eBook reading customers will see yours.  You might learn something you didn’t think of – like how selling your eBook for free can actually make you more money.  Pretty soon, you’ll have readers all over the world flipping the digital pages of your remarkable work.

Happy Download Day!

 

The iBookstore is a service mark of Apple Inc.

The winner of Download Day will be notified in mid-January 2012.  Contest is open to all Lulu authors that have titles available in EPUB format.  Total sales will be calculated from lulu.com and our distribution partners.

Author Feature: Elizabeth Wright

Author of Dear Bob, Dear Betty:  Love and Marriage During the Great Depression

Helping a New Generation of Authors

As authors out in the world, I bet most of you think about the changing publishing industry on a semi-daily basis. But, have you stopped to consider how those changes are sculpting future generation’s education?

Everyday, new stories pop up about students using e-versions of their text books to learn with, like those at Wilkes University and Northern Michigan University. Some schools, like Cushing Academy in Boston, have even gotten rid of their libraries completely in favor of e-readers.

Well, 12 year old Kyle Nelson, a student from Millennium Charter Academy in Mount Airy NC,  is living out these changes in his daily education. Nelson, wanting to know more about the companies shaking up the publishing industry and the technology behind them, went straight to the source.

On February 18th, Nelson came to Lulu and got the chance to interview our team members Tracey and Allison.

“He was so curious about the future of the industry,” says Allison. “He wanted to know all about eBooks and digital publishing.”

Tracey and Allison gave Nelson a tour, walked him through Lulu’s publishing process, and sent him home with a goodie bag and tons of information. Nelson plans to present to his classmates later this month.

“He was super smart and a sweet kid,” says Allison. “He was excited to get to pitch Lulu to a whole new generation of kids.”

Lulu is great for educators and their students too because it’s always free to make revisions and teachers get to set their own price for their content. This ensures that students always receive the most up-to-date information at a cost significantly lower than your average text book, but at the same great quality. Some teachers even offer supplementary materials as free eBooks to download. All of the control is in the teacher’s hands to provide a more structured learning experience. To learn more, head over to our education portal at www.lulu.com/education.

Guest Author Blog: “In My Eyes, Lulu is the Best”

I’m honored to have Lorraine Holloway-White guest blog today. Lorraine has done well in establishing not only herself, but other authors as well through her website Authors on Show. Lorraine is a leader in the Lulu community and can often be found helping others on our Facebook page. Lorraine feels so strongly about her Lulu experience, that she has asked to write a post for our blog.

Author Lorraine Holloway-White

“In My Eyes, Lulu is the Best”
By Lorraine Holloway-White
Author of A Sceptical Medium

Just over a year ago I was a housewife who was pretty unfulfilled. Today, I am an author, public speaker and natural medium/healer who is well respected the world over.  A lot of this is thanks to Lulu as I am also now a published author.

When I started writing, I was seen on a writing site and signed within a month by an agent, who has sadly turned out to have done nothing much for me. My agents told me to get “well-known” so I set up a site called, Authors on Show (AOS) where I would promote authors and they would promote the site. In less than seven months, we have been voted one of the best sites for writers in the world and reached the final top twenty. Sadly we didn’t win, but what an achievement in such a short space of time. I was also voted for and came 19th in the innovation category in the Twitter Shorty Awards for AOS. I also have a private blog called, A Sceptical Medium, which is also the name of my two self published books. The first book was nominated in the books section of the Shorty Awards and came first.

During the year I have been with my agents, I had lots of people asking where they could buy my books. I had nowhere to send them though as they weren’t published and then I heard of Lulu. In order to give something to people asking, I produced two books from my blog, which also contain excerpts from three other books that my agents are meant to be trying to sell to publishing houses. What an amazing find Lulu was – I cannot praise them highly enough.

“…And You Look Like One Too.” Celebrate Lulu’s Birthday!

Close your eyes and make a wish, because today is Lulu’s birthday!

That’s right, Lulu is officially nine years old and we want you to help us celebrate.

I’m sure you’ve seen the banners around the site for 20% off any order (Coupon code: HAPPY) and for 25% off a bulk order of 500 books or more (Coupon code: BIRTHDAY), but while we were pulling out the party hats and putting up the streamers, we decided to extend the sale – just for our big day.

Lulu started back in 2002, after our CEO and Founder Bob Young experienced his own frustrations with publishing his book Under the Radar. Having founded open-source software company Red Hat in the past, Bob thought of ways he could apply to the open-source mentality to publishing, thus Lulu, and our our new model of open-publishing, was born.

Nine years later, we’ve helped over 1 million creators in over 200 countries and territories publish their works and gain equal footing in the industry.

So take a big breath and help us blow out our candles because it wouldn’t be a Lulu birthday without you – our remarkable customers.

Lulu Support and Connect Update

As many of you are aware, a couple weeks back we launched a new forum and knowledge base platform, Lithium. Since then, we have been monitoring the feedback from our users, and thus far the new platform has been received quite positively. In fact, we’ve even seen some of our longtime customers return to the forums that we haven’t heard from in quite sometime – praising the new system.

We also launched Lithium with the objective of creating a clear distinction between “Support” and “Connect“. Our intention is to have the Support page be the home for issues requiring direct Lulu team member involvement, while Connect is meant to be focused on “self-service” support with our knowledge base and community of fellow users. We have reinforced that distinction consistently within Connect, and we have our users helping to reinforce it with newer customers. In the past week, we have seen over 500 posts made to the new boards, and we continue to receive positive feedback on the changes we have implemented.

Over the coming weeks, we will continue to solicit feedback from our users, and we’ll be setting up polls to help gather that data. Please check the Connect home page to see the active polls on the right-hand side. We’ll also be looking at ways to increase activity and engagement, and we welcome any suggestions you may have.

Congratulations to the Project Team and all who supported the efforts in getting Lithium launched and off to an incredibly successful first couple weeks.

What Do St. Valentine and Book Publicity Have in Common?

In a nutshell they are both misunderstood. Poor St. Valentine–there is actually no historical evidence that his sentiments were intentionally romantic. It is reported that he healed the blind daughter of his jailor and then wrote her a note signed: “From Your Valentine.” That was his name after all; how else would he have signed it?

Just like the St. Valentine story, perceptions of the best way to promote your book are not always true. You might want to dump the idea of promoting your book and start courting the notion of promoting yourself. Let’s remember whose idea the book was: yours!

You are the best publicity tool, not the book.

It was never the Valentine’s Day card that did it for me; it was the message in the card that made me smile thinking of the sender. For fun, let’s say your book is the card and its contents are the message. The most compelling part of that idea is the author behind it, you. Think about the last few books you’ve loved. You should be able to tell me something about the authors: their history, credentials, education. Those are the things your readers will need to absorb to make the same connection with you. Once that connection is bridged, you might have a relationship that surpasses a first date, your readers will know you as the expert on the topic or a leading resource in your genre.

How does this happen? For example, if you’re an expert on ancient Rome, and have written a book about Roman saints, now would be a great time to be promoting your expertise. Think of all the newspapers, magazines, and TV shows that want to talk about the origin of Valentine’s Day! You could be their go-to person to explain the myths and little-known facts about poor misunderstood St. Valentine.

We’ll never know if St. Valentine’s intentions of romance in his note were real or not. What IS real, however, is the impact that a great publicity campaign can have on your book sales!