As Mozilla’s Ryan Merkley points out in his TED talk, the nature of video on the web hasn’t changed much over the past few years. Besides a higher resolution and faster streaming times, videos remain static and non-interactive. Even books, with the advent of interactive eBooks, have found ways to become interactive and use the full resources of the Internet. But with a new product called Mozilla Popcorn, that might all change. Popcorn allows content creators to adorn videos with links, and other media, like maps or a photo stream, to create a full-content experience. The interface is simple, and the product itself, in keeping with Mozilla’s open-source principles, is free.
As content creators, writers are constantly looking for ways to promote their own work. While book trailers are popular, they often fail to capture the artifice of the novel they are producing or match the quality that other media outlets offer. Popcorn allows writers to promote their books by interlacing an online video with links to text, illustrations, and even the link to buy the book itself.