Articles tagged "sale"

Celebrate NaNoWriMo with Lulu

We’re obviously big fans of books here at Lulu and that makes November one of our favorite months. Why? Because it’s National Novel Writing Month, better known as NaNoWriMo.

For eleven years NaNoWriMo has brought together thousands of aspiring authors who share a passion for writing and creativity. Each November, more and more authors join in and take a no holds barred approach to pumping out a 50,000 word book in just 30 days. With such a limited time-frame for making a remarkable work, writers often surprise themselves with what they can accomplish and what creative ideas they can come up with – music to the folks at Lulu’s ears.

Some of us Lulus are even getting involved in the action. I am using this year’s NaNoWriMo to overcome a three-year case of writer’s block. Well, at least I’m trying to overcome a three-year case of writer’s block. So far I’ve spent several days staring at a blank screen hoping to channel Neruda, Hemmingway, Frost or Fitzgerald and then distracting myself with exciting things like laundry and grocery shopping.

Writing is much harder than anyone gives us literary types credit for, and I admire all of you Lulu creators for being able to have the self-discipline to write something and the confidence to put it out in the world.

NaNoWriMo is all about getting motivated. Any book written in 30 days probably won’t be a work of genius, but writing 50,000 words in one month is going to force you to write and take risks. You can edit, take out weak characters, and add sub-plots later. For now, just get writing!

My favorite high school English teacher told me once that writing is easy. You just write about yourself with the life you’ve always wanted. Change your name, give yourself an apartment in Paris and a love interest who got away. Find inspiration in everything and use the mannerisms of interesting strangers to write new characters. Combine it with the search for home, and you’ve got yourself a bestseller.

So, let’s do this together! We’ve got three weeks to write a book. It may not be your most remarkable work, but then again, maybe it will be. You don’t know till you try. And when you’re all done, I encourage you to publish your books on Lulu. What have you got to lose?

Feel free to add your NaNoWriMo experiences in the comments section below. We’d love to hear what you’re working on or any tips for NaNoWriMo survival and getting motivated?  Come on NaNoWriMo veterans, I know you’re out there.

From the Vault: Giving it Away – How Previews May Help You Sell

This post was originally put up back in February 2008,  but a lot of the advice rings true today. With so many new e-devices popping up on the market, readers are finding more and more ways to discover and purchase content. Offering a free downloadable preview is a great way to help a reader make the decision to push the “purchase” button. Enjoy the original post below:

I tend to come across a lot of material on the site because of my job. Sometimes, it’s because I’m looking for something to buy, other times I am checking out whether it’s in violation of our membership agreement, and still others I am looking for content to highlight. Regardless of the reason, I am often surprised by how much of it lacks a preview.

According to Chris Anderson, author of the “Long Tail“, on average, 500 copies of a book are sold per year. For a self-published author, selling 500 copies in a year is considered a huge success, but how do you get 500 people to buy your book when most of them haven’t ever heard of you? The simple answer is to let them read it.

Trick or Treat? Why Not Both…

Hulkmania!

It’s Halloween in the Lulu office and I thought it’d be fun to share some of the great costumes people have been wearing all day.

Each year, Lulu team members break out their biggest wigs, their goofiest glasses and their scariest masks in an attempt to out do each other in the fierce competition to win the “Best

Right to Left: A Musketeer, Dr. Who, Captain Planet, Barista

Costume Award.” No Lulu holds back and there were some pretty remarkable costumes this year. Some of my favorites were Hulk Hogan and Uncle Fester (with a real light up bulb in his mouth).

But we don’t want to be the only ones having fun, so as a treat for All Hallows’ Eve, we’re offering a couple special deals to all our customers and creators this weekend.

asdf

Uncle Fester

Through November 1st, you can take 20% off any order with coupon code TRICK. And you can take 25% off any order of $500 or more with coupon code TREAT.

While coupons aren’t as tasty as candy, they are better for you and your wallet this Halloween season.

Have a happy and safe holiday everyone.

asdf


Market Your Prose Like the Pros with the New Discount Manager

This week we released a powerful new tool to help authors sell more books in their most profitable sales channel — Lulu.com.   The new Discount Manager gives you the ability to set discounts on your books across our site, either in the publishing wizard or directly from the “My Lulu” dashboard.

With this tool (learn more about it here) you set your book’s list price as you always have and then set a discount to that list price to be shown alongside the list price.  This is a powerful combination employed by marketers in all kinds of industries to successfully attract buyers.

How to Use the New Author Discount Manager

One of the features Lulu authors most frequently ask for is the ability to offer books at a discounted price.  Lulu has listened, and today we have released the new Lulu Discount Manager. Now our authors are free to take a percentage off the list price of their books in the Lulu Marketplace. It is a great way to gain new readers for your works and reward your loyal fans. And with the holiday season just around the corner, now is the perfect time to offer your readers a special deal. I’m sure you’re anxious to start using this great new feature, so here are some tips for how you can easily start setting discounts for your works with the new Lulu Discount Manager.

Columbus Day Weekend Sale – 14.92% off any purchase

Disclaimer: Enter coupon code ‘PINTA’ at checkout and save 14.92% off any purchase – maximum discount $25 per account. Enter coupon code ‘SANTAMARIA’ and save 25% off on any order of $350 or more – maximum discount of $500 per account. Discount cannot be used to pay for, nor shall be applied to, applicable taxes or shipping and handling charges. Promotional codes cannot be applied to any previous order. No exchanges or substitutions allowed. Only one valid coupon code may be used per account. Offer expires on 10/12/09 at 11:59 PM GMT. Lulu.com reserves the right to change or revoke this offer at any time. Void where prohibited.

Lulu's July 4th Sale – $17 off orders of $76 or more

To celebrate our  independence back in 1776, this July 4th weekend only,  Lulu is offering $17 off all U.S.$ orders of $76 or more.

Just enter promo code: ‘1776‘ during checkout.

From all of us a Lulu, have a safe and fun July 4th weekend.

-Adam