Marketing Toolbox: 4 steps to long term success

9 min readIn case you haven’t been following our marketing toolbox series, you can find the first part here and the second part here. In the first we looked at important steps toward preparing your marketing plan and your book release. Part… Continue Reading →

Maximum Formats

3 min read  If you’re self-publishing, you have the unique ability to take advantage of all available formats with the click of your fingers. Most books these days will appear in both print and ebook formats. It’s common to find the newest… Continue Reading →

New and Improved: Lulu now offers Kindle, Kobo and More

3 min readAlright, we’re just going to cut to the chase: Lulu authors may now distribute their Lulu eBooks to both the Kindle and Kobo eBookstores. That’s right, upload it once and sell it everywhere – and, by the way since we’re… Continue Reading →

3 Marketing Must-Do’s to Sell Your Book

2 min readFrom L to R: Glenn Hunt, Lulu’s community manager; Kelli and Daniel Segars, the powerhouse couple behind FitnessBlender.com; and Dan Dillon, Lulu’s director of product marketing at the 2013 Self-Publishing Book Expo It’s actually not so lonely at the top…. Continue Reading →

How to Market Your Book During the Holiday Season

2 min readNovember and December are the most lucrative months of the year for retailers because people are in a crunch to find and buy the perfect holiday gifts for their loved ones. Here are some tips to help you make the… Continue Reading →

Cyber Monday Deals

1 min readCyber Monday, the first weekday after Thanksgiving, is considered the busiest online shopping day of the year. We’re pulling out all the stops this year by providing the best deal we’ve done all year and save you some money. 30%… Continue Reading →

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