Articles tagged "self-publish"

2016 Best Gifts: Family Cookbooks

turkey-feastFood sustains us both physically and spiritually. Food is not just fuel to keep the body going – it’s love, friendship, family, memory, comfort, home – it’s life.

Whether I am preparing something just for me, cooking for my partner, preparing a potluck dish to share or planning a dinner party, I often find myself solely focused on the experience of preparing the dishes. The act of cooking, the chopping, measuring, stirring, and simmering always takes me to my happy place. Then of course, there is the eating….

All cooks have our specialties, the recipes we’ve perfected through trial and error, the dishes people request us to bring to every event. My grandmother kept her recipes on index cards in a box above the stove, while in my kitchen, recipes are “organized” in a binder. Some of my favorite recipes are still on my grandmother’s index cards, others are handwritten by mom on note paper while others are printouts shared by hosts following a dinner party or recipes I’ve found online. It’s obvious which are my favorites, they are the recipes covered in notes with some ingredients being scratched out and others added. All are lovingly protected in plastic sleeves.

pecan-pieThis year, I’m combining my specialties with family favorites and printing an “official” family cookbook to give as Christmas gifts to extended family members. I’ve assembled recipes for our nostalgic favorites like mom’s pecan pie and Nanny’s “secret” turkey stuffing, plus our adult favorites like my sister’s eggnog and my brother’s chicken curry. Of course my “regionally famous” pimento cheese and championship chili recipes will be included among many others. To make it ours, I’m asking family members to contribute stories and anecdotes specific to the dishes and/or the holidays in which they were served.

What could be a better gift than all the tastes, smells and memories that span three generations?

As my nieces head off to college, move into their own homes and start their own families, I hope to one day visit and see dog-eared copies of this book annotated and bulging with the recipes they have discovered and perfected. Then I will know my work is complete.

vegetable-christmas-treeIf you want to create and print a family cookbook, Lulu can help you get started with our cookbook templates. No time to create your own? We’ve selected a few of our favorite cookbooks just in time for the festive holiday season.

Wishing you and your family the very best in 2016.

Other 2016 Gift Ideas

Gifts for Authors and Writers

Memory Books

Custom Journals

Personalized Coloring Books

The Perfect Gifts for Authors and Writers

Guided Authors Journal (A5, coil bound)

We know what writers truly want for Christmas, bestselling status for their next project. That’s an aspiration most of us cannot make happen alone; however we can delight them with gifts designed specifically for writers. Gifts that celebrate who they are while inspiring them to continue their work.

You can encourage an aspiring author with the Lulu writer’s journal. This guided journal includes sections and prompts for imagining characters and scenes, developing your plot, and recording the elements that go into creating the world within your book. It also includes a nice surprise at the end, but we don’t want to spoil it.

 

Fuel their creativity with our “Writer’s Fuel” mug. Whether their motivational beverage of choice is coffee, tea, or whiskey, this mug will keep them chugging along.

If your author is on the go, the Lulu tote is perfectly sized for transporting notes, books and laptops for research trips or visits to coffee shops, writing clubs and book signing events.

Is your favorite writer published? If so, celebrate and advertise their achievement with this high-quality, “Published Author” tee shirt.

print_a_framed__metal__canvas__or_wood_print_with_your_photosWant all three? Bundle and save.

 

Want toreplay_photos__2014_promotions__lulu_com_author_promo_for_photo_to_canvas__6_16-23_ really make a lasting impression? Turn your favorite writer’s cover art into a gallery quality, custom canvas, metal, or wood print. It will be a gift they never get tired of seeing.

 

 

 

 

Note: Writer’s Journals are available for purchase in all stores. Mugs, totes, shirts, and prints are currently only available for purchase in the USA.

 

Other Great Gift Ideas

Unique Holiday Gift Ideas

Create a Custom Coloring Book. It’s Easy!

Make It Personal: Custom Journals

Memory Books

Sell More Books: Super Size Seasonal Discounts

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Let’s try out a few seasonal slogans you could use for holiday marketing efforts…

“Stuff those stockings with books!”

“Put some books on that shelf by the elf!”

“A dreidel AND a book? Best Hanukah ever!”

“Deck the halls with deals on books and while you’re at it strategically develop a marketing plan that takes advantage of Lulu.com’s seasonal sales and discounts.”

Okay, so that last one doesn’t quite flow off the tongue, but it’s good advice all the same. Coordinating your marketing efforts to coincide with Lulu’s impressive holiday discounts is the next best thing to having your books carried right down your readers’ chimneys by Santa himself.

What’s so great about it? For starters, everyone loves books and they love saving money. All you have to do is share the Lulu discount codes in your email and social media marketing. Don’t forget to also share the expiration date and any restrictions.

 

Savvy Marketing Tip

Did you know that when Lulu offers a store-wide discount, you can sweeten the deal by adding another 5, 10, or 15% off? That’s right, a 25% off sale can easily be bumped up to 30 or 40% off for huge savings.

Using this strategy, you can make any day Black Friday, Cyber Monday, or create your own huge sale event.

 

Here’s How to Juice Those Discounts

You can add a discount in the Lulu Bookstore for any printed book or calendar priced above the manufacturing cost.

  • Go to My Projects and click on the project title.
  • Scroll down to Pricing and Creator Revenues and click Edit.
  • Click Pricing Details to view manufacturing and profit splits

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  • Click Set Discount and choose the percentage discount you wish to offer.
  • Click Set Discount to apply the discount.
  • Click Pricing Details to view the discounted price and your revenue.
  • Click Save Changes.

 

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The discount is immediately applied to your book or calendar in the Lulu bookstore.

Note: When applied to purchases, Lulu discounts do not affect author revenue. Author-applied discounts reduce profits and therefore reduce author revenue.

Create a Sales Event

Tell everyone about your super sale.

I’m teaming up with Lulu to offer my book, <book title> at a special discount just for friends/family/fans/readers.

For X days only, Enter code XXXXXXX at checkout and save XX%.

Don’t forget, coupon codes are case-sensitive.

Offer expires: MM/DD/YYYY

Include a link to your book’s product page to make it easy for your buyers to make the purchase. And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email or post it on social media letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page.

 

Make it personal: Custom Journals

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A notebook can serve as a journal, but can a journal serve as a notebook? After all, both are nothing more than a collection of bound pages. What’s the difference?

In my mind, the difference is intention.

When I purchase a notebook, it’s usually for a class or seminar. A journal or diary on the other hand is intended for recording something specific – like my thoughts on a day, my aspirations, travel experiences, the details of my workout, eating habits, dreams, ideas for my next book, etc.

I find there is something really quite relaxing about journaling. Like coloring, it allows us to take a few quiet moments to collect, reflect, and distill our thoughts before committing them to words on paper. It calms us to think of our day anecdotally or as a series of connected scenes. What happened today that is worth recording? Why is it important? How did I react to something unexpected? What actions or interactions were important today? Did I reach my goals?

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Pre-formatted Journal Pages

No matter what information you record in your journal, it’s your information. It’s personal, so why not create a custom journal?

It’s pretty simple to layout pages with writing prompts, lists of daily exercises, fitness or spiritual goals, appointments, or other experiences or feelings you wish to track. Once you’ve got it right, duplicate the page until you have the desired number of pages. You can also design your own cover from your favorite photos and choose from paperback, hardcover and coil bindings.

Just remember to create the pages in the same dimensions as the journal you wish to print. Also, the total number of pages should be divisible by four.

Why adapt to something you find on a shelf that’s sort of close to what you want when you can easily create something that’s perfect for you?

Here’s a quick tutorial to help you create your custom journal.

Resources

Sample Journals for Inspiration and for Sale

Lulu’s 2016 Best Gifts

Win Christmas with These Great Gift Ideas

Best Gifts 2016: Memory Books

 

The Perfect Gift: Personalized Hardcover Editions

hardcover-books-giftwrappedCome a little closer. I have a confession to make.

I may appear to have it all together during the holidays, but as a “people pleaser” from way back, I stress over every single holiday gift purchase. Do I really know what this person likes? Will it be the right size, style, color, or design? What if they already have one? What if I under spend or worse yet, over spend?

One thing I have found, however, is that everyone loves a gift featuring people they love, a shared experience or delicious consumables, hence the seasonal popularity of custom photo books, calendars and baked goods. People also like to receive unique items and collectable things like signed hardcover editions from their favorite author – who happens to be you.

If you published a paperback book this year, with very little effort, you can create custom hardcover editions to give as gifts this holiday season.

  • If you published in US Trade (6”x9)” or US Letter (8.5”x11”) paperback format, you can simply upload your print-ready PDF file to create a hardcover edition in the same size.
  • If you published in other formats, you will need to resize your manuscript file. Take a moment to review you formatting and page layout before uploading the resized manuscript for conversion.
  • Use our cover designer to create a beautiful dust jacket design. In many cases you can use much of the same imagery from your paperback book.
  • Our selection of colored linens and foil stamping will make your book stand out from all the other books on the shelf.
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Guess what I got you! No, go ahead. Take a guess.

When your books arrive, personalize them for each recipient with a handwritten note. If you want someone to feel extra special, edit your manuscript file to include a special dedication.

Let’s face it, a personalized, collectible edition of your book is a much better gift than an ill-fitting sweater, new socks, or burnt cookies – and they are easy to wrap.

 

Author-preneurs:

With the holidays just around the corner, consider offering signed hardcover editions on your website and social media accounts. Your biggest fans will love them. By taking advantage of Lulu’s pre-holiday sales, you can save big on the stock you need for the best holiday season – ever.

More Tips for Holiday Success

Sell More Books: Easy Christmas Marketing Ideas

Holiday Publishing Checklist for Authors

Holiday Success: The Magic of Drop Shipping

The 2016 Best Gift Award Goes to…. You!

2016 B Corp Champions Retreat: Working Towards an Inclusive Economy

2016 B Corp Champions Retreat

2016 B Corp Champions Retreat

By: SheridanH@Lulu

Earlier this year, when we learned the 2016 B Corp Champions Retreat was scheduled to take place just down the road in Durham, North Carolina, the Lulu team went into overdrive, feverishly working to earn the 80 points required for certification. We were determined to attend the event and this past Summer we received our certification. Unfortunately for us, the planning committee decided to relocate the retreat in protest of North Carolina’s discriminatory law HB2.

So, instead of a 20 minute drive to Durham, we packed our bags for Philadelphia. Kathy Hensgen, Lulu SVP of Operations, and I flew to Philly to represent Team Lulu and the state of North Carolina as we know it – a community that may be imperfect, but is full of innovation, love, and determined to heal the hurt of HB2 and grow towards a more accepting society.

We made it. Sheridan and Kathy on retreat.

We made it. Sheridan and Kathy on retreat.

 

Because of HB2, I was worried Lulu would be treated like the embarrassing cousin nobody wants to sit next to at Thanksgiving. Instead, we were greeted with open arms and words of encouragement from other B Corps – exemplifying this year’s theme “Towards an Inclusive Economy.”

Here are some lessons we learned during the Retreat:

Business Can be Compassionate

We are not robots. Lulu is a business run by humans to help other humans create and share their content. We can use the humanity of our business to influence communities using a platform that reaches thousands of people each day.

Lulu may not directly cure diseases or end world hunger, but we can amplify the voices of our authors who take on these difficult issues. Whether it’s talking about issues of social justice or raising awareness about problems faced by our stakeholders, businesses should take a stance.

Teamwork Makes the Dream Work

So far, Lulu has scored 80 out of 200 points on the B Corp Impact Assessment.  That means there are at least 120 points of improvement remaining to tackle. We learned from other B Corporations the best way to guarantee continuous improvement is to create an internal team that holds members accountable.

This is not only a better way to get stuff done, but it also encourages employee engagement. Who doesn’t get fired up about their work when they know they are making the world a little better day by day?

Teamwork - How do we achiever our goals?

Teamwork – How do we achieve our goals?

Inclu$ivty & Diver$ity

We’d all like to say our work environments are inclusive and accepting.

However, if the workforce isn’t diverse, the business may be falling short of proactively reaching out to diverse candidates and using hiring practices like removing names from resumes and posting on a variety of job search engines.

If we wish to better serve our communities, businesses should seek diversity by recruiting employee from groups who are chronically under-employed such as domestic abuse survivors, veterans, returning citizens, and anyone who has been out of the workforce for a substantial period of time. The more perspectives available, the greater the chance we’ll have to resolve business questions and effectively serve our customers.

The best solutions come when everyone contributes.

The best solutions come when everyone contributes.

Telling the B Corp Story

At Lulu we haven’t been shy about our B Corp certification, but we haven’t climbed to the rooftop and shouted for the world to hear.

Authors and readers, we need your help. You are some of our most important stakeholders. The books you create and read with Lulu and our sustainable print-on-demand technology are crucial to our B Corp certification.  Choosing Lulu means that you are an advocate for environmental and social change. You believe in the power of for-profit businesses to do good.

So spread the word that you are part of this great B Corp family! You hang out with the likes of Lulu, Etsy, Dr. Bronner’s, Ben & Jerry’s, Patagonia, and many more. In fact, you probably have some awesome B Corps in your area.

We encourage you to reach out to those businesses and show that you’re in it to win it. The more momentum the B Corp movement gets, the faster we will achieve an inclusive economy.

 

Learn More About Our B Corp Journey

Lulu: Good for Authors, Good for the World

B Corp Update: Sooooo Close!

B Better Than Yesterday: Lulu Achieves B Corporation Certification

 

Better for Authors. Better for the World.

Better for Authors. Better for the World.

What’s New at Lulu? Our Address

In 2009 Lulu moved from the Research Triangle Park into a newly renovated building on Hillsborough Street.

 

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Lulu Grand Opening: 2009

 

As a child, I remember driving by this building on our way to the North Carolina State Fair every year. We knew we were getting close to the fairgrounds when we drove past the building that had the bulldozer on the roof. Back then, the bulldozer’s treads and gear shifts were lit by neon and appeared to move. The treads going round and round; the gears shifting backwards and forwards. Who knew that many (many) years later I would find myself working in this very same building?

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The neon sign lighting up Hillsborough St. (1940)

On Thursday, October 20th, we are moving out of our home near North Carolina State University and returning to the Research Triangle Park where Lulu got its start. We have carefully planned to minimize disruptions over the next several days as we move everybody and everything to our new location.

While we are in transition October 20-27:

  • The Lulu.com website will be up and running.
  • Email support cases will be answered by the support team.
  • Chat support will be available during business hours in all English stores.
  • US phone support will be unavailable, but will return October 25th.
  • As always, the author forums are available 24/7 for peer-to-peer publishing support.

We are sad to be leaving our historical building and neighbors, but we are excited about our new modern space and the new things we have in store for Lulu authors. Stay tuned.

 

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Hillsborough St. side of the building (2016)

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