Throughout the month of November, contestants will have a fabulous chance to publish a short story and win all sorts of remarkable prizes (some that are super top secret…shhhhh).
Details to come Nov. 1st.
Don’t miss it.
Today is a big day.
Today, Lulu officially launched the Lulu EPUB Converter and eBook Creator Guide – thus helping to simplify the complex process of turning your brilliant work from popular word processing formats, such as a Word document, into sellable EPUBs, the most widely adopted format used by eReaders – absolutely free.
So how is it different?
The Lulu EPUB Converter is unique in that it not only converts but also automatically fixes many pesky errors including accepted fonts and extra spacing. This is the highest level of automation available anywhere.
What does this mean for you?
For you, oh faithful Lulu creator, this means getting your work into popular eBook retail channels is easier and just in time to give you an edge this holiday season and sell your remarkable works electronically while earning more on eBooks than anywhere else with our new industry-best 90/10 revenue split (limited time offer through January 31, 2012).
As part of this initiative, Lulu has secured partnerships with Apple and Barnes and Noble so you can sell your works to millions of readers on devices like the iPad® and NOOK™, not to mention in print on Amazon.com and the Lulu Marketplace. We’ve even added a new Manage Distribution page that lets you opt-in and opt-out of retail channels for all your titles with the click of a button.
With our step-by-step eBook Creator Guide, you can be sure your customers are getting the most robust experience reading your work too. All of these new tools, resources, and features can be found on Lulu’s new eBook Landing page – your source for all things eBooks.
Don’t forget to explore all your print book options too, and publish the way you, and your readers, want this holiday.
Thanks to the Internet, the world is getting smaller everyday. People are more connected now than ever, which means there is more competition to stand out than ever. In a CNN article titled Why Just Being Good at Your Job is Not Good Enough, journalist Mark Tutton talks about how getting lost in this ocean of noise can even have a direct impact on your career. With so many people so readily available, proving your relevancy may seem next to hopeless. But it’s not.
Right now, at this very second, you have at your fingertips all the tools and resources you need to do anything. Really. We live in an age where you can just wake up one morning and decide to cut an album, make a movie, or publish a book and can unleash your remarkable ideas upon the world in an instant. Gone are the days where you had to maneuver around the various barriers into these industries. Now, you just have to have some motivation and know where to start. You’re reading this blog too, so you’re already looking in the right places.
Building a successful career begins with knowing your worth. Lulu is centered around the idea that everyone is an expert in something – no matter if you’re a model train builder, a prized physicist, a world-class chef, or a dedicated couch potato. Your unique knowledge and experiences are what make you, you, and what better way to share that knowledge and expertise than through a published book?
“Writing a book…instantly establishes your credibility to potential customers and employers” Dan Schwabel, author of Me 2.0, told Tutton. “You can self proclaim you’re an expert in your field all day long but the book is…your calling card.”
Whether you’re going for a job interview, meeting colleagues at a conference, or working on a big partnership, imagine how much more memorable you’d be when everyone else puts their cards on the table and you sit down your book. Or think about the lasting impression you’d leave if you said: “Oh, you can find me in the iBookstore and on Amazon.”
“If you look at two resumes and they look the same, but one person wrote a book on the topic you’re interviewing for, you’re going to show more interest in that person,” Schwabel tells Tutton. “Whether it’s a blog, an eBook or a published book, you’ve got to have something now, and a book has the most credibility.”
To Schwabel’s point, if writing and publishing a book seems overwhelming right now, try starting a blog or anything else that gets your name and your content out there. You’re building a brand for yourself though, so remember to treat yourself like a business and be respectful of anyone you’re reaching out to. For more help on marketing your work once you’ve gotten it out there, check out this recent post.
As an author on Lulu, you get to set your own price for your works beyond the manufacturing cost and you keep 80 percent of any revenue made. In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom. We firmly believe that everyone has ideas and expertise and should be able to share their knowledge with the world and, more importantly, profit from that knowledge. We’ve provided different payment options to make it as convenient and easy as possible to claim your author revenue. Below you’ll find tips for how to check your revenue and start seeing some green.
Finding your revenue: You can always check your earned revenue by looking at your “Recent Revenue,” and “All-Time Revenue” tabs found in the blue side-bar in your “My Lulu” tab. It is important to note that your “Recent Revenue” DOES NOT include Amazon or 3rd party earnings. Under your “All-Time Revenue” you’ll see a “Total Zero Creator Revenue” tab which shows your own purchases of your content, number of downloads from customers and Lulu support staff. When you or Lulu purchases your own content, it is at-cost so no revenue is generated or recorded.
I believe that one of the biggest mistakes in any marketing endeavor is not defining a clear goal. It’s easy to get caught up in a clever idea while losing sight of what you wish to accomplish. As authors, we are all trying to market our books. The way in which you promote your work will depend greatly on what you’re trying to achieve. I have read a number of blog posts by self-published authors describing ways to get one’s book on retail shelves. Most of these articles, however, don’t answer that fundamental question … why? Why bother trying to get your title on a retail shelf?
There’s no doubt that walking into a bookstore and seeing your work on the shelves is a wonderful feeling and a worthwhile goal for any author. But that is a personal goal, not a marketing goal. If your marketing goal it is to have as many people as possible read your work, you may be better off first focusing your efforts elsewhere – not just on your local bookstore.
Self-published author and book designer Joel Friedlander echoes my sentiment about trying to get one’s book on retail shelves when he writes:
“My own opinion, after watching many self-publishers try to break through into this market, is that it’s rarely worth the effort unless the book has a really wide appeal and is produced from the beginning with retail sales as the ultimate goal.
Most self-publishers of nonfiction will be far better off building an online community, learning keyword research and how to market their book online, using print on demand for fulfillment.”
If you’ve been poking around the site in the past couple weeks, you’ve probably noticed a big addition. We’ve rolled out our new eBook landing page (pictured below) – your launchpad for reaching a whole new market of readers and selling more books.
eBooks keep gaining in popularity. Readers just can’t resist the competitive pricing many eBooks bring or the convenience of carrying around entire libraries of their favorite titles wherever they go. eBook sales have grown 80% at Lulu alone and we want to make sure we’re doing everything we can to help your books grace the digital pages of your favorite devices and platforms.
Our new eBook page is where you’ll find answers to all sorts of frequently asked eBook questions like what’s the difference between different eBook formats, what’s this “metadata” term mean and why is it so important, and you can learn what your eBooks will need to get into tip top shape for your readers. You can also download our handy new eBook Distribution Guidelines that’ll save you lots of headaches when it comes time to sell through other retail channels.
We’ll keep updating our eBook page with the latest in eBook news and opportunities, so be sure to keep checking back, and as always – happy publishing.
In the past, publishing a book was a closed system, reserved for an elite few. We all have ideas and expertise, but not all of us had the means or opportunity to share our knowledge and sell our works. Today, there is a new way to publish and sell content for authors, businesses, and traditional publishers alike – absolutely free. Whether you’re out to make a mint, or just share an idea, Lulu is providing publishers with more options and authors with more freedom.