Articles tagged "self-publish"

Winners of the Lulu Short Story Contest Announced!


Wow.

We just can’t get over how many truly remarkable stories we received for the first ever Lulu Short Story Contest.

Our panel of 25 judges carefully read through the 2000+ submissions, picked their favorite, then read it out loud to the rest of the judges. From there, judges voted on which stories they liked the best from the readings and tallied the results until there were three clear winners with the most votes.  Your stories made us laugh, made us tear up, and some of the judges even got into literary debates over their favorites that lasted for days on end (no, really).

It was amazing to see everyone take such a passionate interest in our authors’ work. I can’t express enough how hard it was to pick just three finalists. But, we had to…SO! Without further ado (and because the suspense is killing me)…here are the winners of the Lulu Short Story Contest:

1ST PLACE WINNER:

The Red Boots by Poornima Ram Kiram

$1,000 Cash
Barnes and Noble NOOK
A review in Shelf-Unbound Magazine
Free Lulu Publicity


2ND PLACE WINNER:

Grass by Charles D. Shell
$250 and a Barnes and Noble NOOK™:


3RD PLACE WINNER:

Revenge by Gail Kavanagh
$100 Gift Card to Barnes and Noble


Honorable Mention:

Persona Quietus by Jesse Lee
Lovely Stranger by Jennifer Porter-Kennard

If you didn’t win, don’t let it get you down.  So many of the stories were so excellent and hey, now you have an eBook version of your story and your name out in the world for millions of readers to see. All just because you believed in yourself. Neat huh?!?

You can take that shiny new eBook of yours and promote it this holiday too for what we’re calling Download Day.  We did some research and figured out that December 26th is the highest traffic shopping day for eBook sales – much like “Black Friday” in November. So, we’re throwing a good old-fashioned author sales contest for Download Day and the author who sells the most copies of their eBook on December 26th, 2011 – even if you sell your eBook for free – will win a Barnes and Noble NOOK and $100 off coupon good for anything on Lulu.

Learn more about Download Day, the highest traffic buying day for digital content on the Lulu blog here. And thank you again so very much for helping make the Lulu Short Story Contest such a success.  Due to popular demand, we’ll soon be posting a full list of all 2,000+ submissions to the contest for everyone to read and we plan to publish an anthology featuring all the semi-finalists and three winners for all to enjoy.  More details on that to come soon.

All the best this holiday from Lulu.

Be Bigger Than Your Book: Author Spotlight with Jeff Taylor

Author Jeff Taylor

Jeff Taylor is a marketing genius with a heart of gold.

Having worked as a channel marketer for several top-tier companies such as Nortel and iContact over the years – Taylor started noticing a lot of common trends across all industries.

“Customers today want more than a product,” says Taylor.  “They need an experience or a  personal tie to a product and companies need to bigger than what they’re selling to build meaningful, lasting customer relationships.”

Taylor highlights exactly what he means in his new book Bigger than the Widget, available on Lulu.com.  And he has even taken his own advice in marketing his work by attaching it to a recognized brand and a good cause:  The V Foundation for Cancer Research.  All proceeds from Taylor’s book will be donated to the organization.

“If you want to have any success, if you truly want your product or service to be bigger and do bigger things, you have to be aware of the present trends and work to create an emotional connection with your customers,” says Taylor. “My family has been touched by cancer and the V Foundation was the most logical choice to associate with my book.”

Available Now on Lulu.com

When coming up with the idea of his book, Taylor was surprised by how many people tried to tell him it wouldn’t work.  But Jeff knew what his true motivation was:  this book was for his grandfather and he couldn’t be stopped.  He even considered going the traditional route first but couldn’t ignore the speed and customization self-publishing offers authors.

“The world of publishing is changing very quickly,” says Taylor.  “Companies like Lulu are so clearly the gatekeepers of the this new era of publishing.  I was honestly shocked at how easy it was to get to the right people and get my work done – even when it came to approaching organizations for sponsorships.  People are willing to help, you just have to know how to position yourself and be committed to your ideas. Then, you can accomplish anything.”

For more great marketing tips from a true professional, be sure to pick up a copy Bigger than the Widget by Jeff Taylor on Lulu.com and help support important cancer research today.


How to Make an eBook Anyone Can Read with ePub

Blog Update: Before you read, check out our handy new eBook landing page for the latest tips to help you publish your eBook today.



In a recent post I talked about how all of you would-be eBook authors should know your file formats, or at least be somewhat familiar with the most commonly used ones.  As an author, you want to make your work as accessible as possible, which means making your content able to be read on as many devices as you can.  Since it is Read an eBook Week, and Lulu is giving away three Apple iPads, I thought it might be useful to provide a how-to tutorial for the most universal eBook format: ePub.

Many new authors might make the mistake of thinking that if they have a portable document format (PDF) of their book it means that it can be read on an e-reader or other mobile device.  While in many cases the PDF can be opened, the text is far too small because it is a static or unchangeable image.  ePub makes it so your text is resized to fit the screen of any given device.  Since the text in ePub format can be changed in terms of size, font and color, reading an ePub book becomes a much more personal experience for the reader.  Sounds great right?  But how do you make an ePub book?

You really have three options:  let Lulu do the work for you with our conversion services, use a conversion program like (Adobe InDesign, eCub, Calibre, Google ePub Toolkit, etc.), or you can do-it-yourself.  If you decide to do-it-yourself, I’ve added some great directions I found over at jedisaber.com.


What You’ll Need:

* A text editor (like Text Edit or Notepad) that can edit text files, HTML, and XML.
* A program that can create .zip files (which should be built into OS X or Windows).

Lulu Short Story Contest Tips

Wow.

In the 10 days since we launched the Lulu Short Story Contest, we’ve received hundreds upon hundreds of submissions, authors are helping each other out more than ever on our social networks, and authors are finding just how easy it is to publish an eBook of their very own.

Based on the whopping 150+ comments on the original contest announcement blog – we’ve noticed that a lot of you have some of the same questions about the contest, so here are some helpful tips to consider as you get closer to submitting your own story.

600 Word Max: We know it might be a challenge, but it is definitely possible to submit a short story that is 600 words or less.  Facebook fan Jason Johnson puts it best:  “I agree that 600 words is short, but I also think that’s the point.  What can you tell in 600 words that still makes it interesting to your readers.” Oh, and the 600 word count does not include the title and copyright material.

Use the Template: I love that people are looking for ways to spice up their entry – be it with pictures, a table of contents, etc.  But avoid straying from the template we’ve provided.  We’ve done most of the work for you formatting-wise and designed the template to pass through eBook validation as smoothly as possible so you can be sure your story can be distributed to places like the iBookstore.

Multiple Submissions: Yes please! You are certainly allowed to submit more than one short story, so keep em coming.  600 words not enough to contain all that remarkable creativity? Then write and submit as many new short stories as you want.  Several people have submitted more than one already.  We’ve even had one guy ask if he could send in 400 separate stories.  No matter how many you give us, submitting more than one will increase your chances at winning.

Submitting Your Story: Submitting your story is just a matter of visiting this link to Survey Monkey and filling in the 5 questions.  The most important part is providing us with a link to your work.  Once you finish publishing, you can click the “My Lulu” tab.  Here you’ll see a list of your projects, including your new eBook short story.  Click the “view/buy” button next to your work’s title.  Copy the web address of your story’s product page and paste it into question 4 on Survey Monkey.  This will help us track submissions and is how you get your 20% off coupon for participating.

Pricing: Once you get to the pricing step in the publishing wizard.  You will be able to set your price to anything you want – even free.  The default price is set at $1.24, which is the minimum for making revenue off your story.  If you’d like to give your eBook Short Story away, simply enter $0.00 as your price.

We’re excited to see so much activity going on with this contest and definitely plan to do more in the future.  There is still plenty of time left in the month though, so send us your short story today.  Good luck and thanks for playing.

Want even more short story writing tips?  Check out this handy article from Fiction Factor.

 

Make More Off Your eBook by Selling it for Free

In recent weeks, we’ve made some pretty big announcements about eBooks: an industry best 90/10 revenue split, distribution to Barnes & Noble’s NOOK, a handy new Word to EPUB Converter, and a new Manage Distribution page that lets you opt-in and opt-out of retail channels with the click of a button.

We’re on such a roll, why stop now?  The opportunities eBooks bring to reach new readers is so great, we just keep looking for ways to enhance our e-offerings even more.

Today, we’re happy to announce another eBook feature to give you more selling flexibility over your digital works:  Free pricing.  eBook authors can now distribute and sell their eBooks in the iBookstore with a price tag of $0.00.

Right about now I’m sure you’re asking: “How will being able to sell my eBooks for free get me more sales?”  Well, the answer is simple:  Everyone loves free.  Heck, we’ve built a business off the principle with our free publishing solutions.

So far we’ve seen authors use free pricing in a number of clever ways to better market their works:

  • Free eBook Previews: Letting your readers sample the first chapter or two of your eBook is a great way to get them hooked on your story and more likely to but the complete work.
  • Supplements to Your Print Version: This is a great way to keep your fans interested in your work, even after they’ve finished reading it.  A free supplement could include character bios, background details on how you started your story, etc.  Think of it almost like your own creator’s commentary for your book.
  • Word of mouth: In an article in the Guardian, best-selling author Cory Doctorow says nothing sells books better than word of mouth. “Personal recommendations…enabled by freely copyable eBooks act as a force-multiplier…by letting readers make informed guesses about who else will like it, and giving those readers a persuasive tool for closing the sale.” Most readers buy a book because someone recommended it to them.
  • Impulse buying: Doctorow goes on to say that “the Internet’s attention span is about five minutes, so unless the reader can do something affirmative to acquire the book within five minutes of being enticed by the eBook, there is a good chance they never will.”
  • Best-seller Lists: Remember, most e-readers count and display best-sellers on actual units sold, not how much money the author has made. According to the New York Times, currently more than half of the best-selling eBooks on some of the most popular e-readers are available at no charge.   Getting to the top of the best-seller list guarantees better visibility.

So there you have it, you’re now free to play around with your pricing however you want to better reach your readers.  To learn more, or to start your own eBook with just a few clicks of a button, visit our eBook publishing page.

 

Lulu Short Story Contest

The Lulu Short Story Contest is here and starts right now!

As many of you know, November is National Novel Writing Month (NaNoWriMo) – a great time to put your nose to the grindstone and try to complete a 50,000 word novel in under 30 days.

But we got to thinking: over 200,000 authors participated in NaNoWriMo last year and only 30,000 actually made the deadline.  That leaves 170,000 dedicated and talented folks high and dry.  That’s a whole lot of creativity to waste.  So why not make things easier?  After all, creativity is about quality, not quantity.

Thus, the Lulu Short Story Contest was born…

Throughout the month of November – all the way to December 1st – anyone can participate in our Short Story Contest and take the pressure off the creative process.  Better yet, we want to help folks see their creativity available to the public as quickly as possible too, so we’re gonna help you create an eBook out of your short story that’ll go live in the iBookstore and on Barnes & Noble’s NOOK.

How to play:

  • Write a 600 word short story using our handy eBook template.  Download the template here.
  • Follow the list of things you don’t need to worry about available here.
  • Upload your work to Lulu.com and send it through the Lulu ePub Converter
  • Make sure to set your work to public availability and set to “sell on Lulu, the iBookstore, Barnes and Noble, and more.”
  • Once published, submit a link to your eBook’s product page, along with your name and registered Lulu email address to SurveyMonkey to help us track submissions and claim your 20% off coupon.  Once submitted, you’ll receive a notice within Survey Monkey confirming your entry.
  • Feel free to promote your contest submission on our Facebook and Twitter (#nanowrimo) pages too

What about prizes?!?!

This is the best part.

First place:

  • $500 cash
  • Barnes & Noble NOOK
  • Feature in Lulu Staff Picks and Lulu Blog
  • Free mentions in upcoming Lulu publicity
  • Professional review of your work

Second place:

  • Barnes & Noble NOOK

Third place:

  • $100 gift card to Barnes and Noble

All participants:

  • 20% off coupon for next purchase on Lulu.com

Winners will be selected by a panel of Lulu judges and announced mid-December after review of all submissions.  Bring on your remarkable stories for a chance to win some amazing prizes!



No purchase necessary.  U.S. only.  Prize packages for the Lulu Short Story Contest include:  First place prize of $500, a Barnes and Noble NOOK, publicity in upcoming Lulu materials.  Second place prize of a Barnes and Noble NOOK.  Third place prize of a $100 gift card to a Barnes and Noble retail store location.  All participants will receive a 20% coupon good for their next purchase at Lulu.com.  The maximum savings for this offer is $100. Sorry, but this offer cannot be applied to previous orders. You can only use this code once, and unfortunately you can’t use this coupon in combination with other coupon codes. This great offer expires on December 31, 2011 at 11:59 PM, so don’t miss out! We can only accept English-language content.  While very unlikely, we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so.  Lulu also reserves the right to make any short story submitted publicly available and to make small edits to content to aid in distribution to third-party retail stores.



 

The Short Story Contest is Coming…

Throughout the month of November, contestants will have a fabulous chance to publish a short story and win all sorts of remarkable prizes (some that are super top secret…shhhhh).

Details to come Nov. 1st.

Don’t miss it.