Articles tagged "Self-Publishing"

10 Tips for Creating the Best Photo Book

Footsie

Sitges, Spain 2014

In the northern hemisphere, summer travel season is almost upon us. We will soon be packing our sunscreen, bathing suits, hiking boots, reading material, and digital devices for our next big adventure. While on vacation, it is great fun to post pictures of our feet on the beach or group shots taken at arm’s length, but footsies and selfies don’t tell the story of our great adventure in the same way as a photo book.

 

With today’s technology, your images, and a little know-how, you can create photo books equal to your experiences.

1) Why make a photo book?

Online photo galleries are convenient, free, and a great way to view your images from anywhere in the world with internet access. These galleries are quickly becoming the electronic equivalent of the box of printed images stored under your bed or on the back shelf of your closet.

Each of these images, whether stored in digital or print format, is a moment in time you experienced. Each snapshot captures and records a bit of your story. Photo books allow you to choose those special moments that when viewed together tell your story – or the story you wish to create.

2) Choose the best book format for your story

On Lulu you can create photo books in both hard and softcover formats in a variety of sizes. When making your choice consider the following:

  • Where will this photo book be displayed – on your coffee table, bookshelf, etc.?
  • Is this photo book for personal use or will you be purchasing lots of copies for friends and family?
  • Is the subject matter of momentous import – does it tell the story of your life, your child’s milestones, the vacation of a lifetime?

The story you are telling will help determine the proper format for your book.

Keywest

Key West, Florida 2015

3) Tell your story with photos

The best photo books have a cohesive theme and tell a story. They are not just a collection of your very best photographs. Think about the story you wish this book to tell and select images that tell that story. This is not to say that you can’t include those beautiful sunsets, landscapes, and pictures of lovely buildings, but you should use these as a means to set the stage for your story rather than allowing them to be the star.

4) Select the right images

A well-crafted story requires atmosphere, character development, and a tight plot. The same applies to your photo book. Careful image selection is the first and often most difficult step of putting together a photo book. Our natural tendency is to include every picture from our latest adventure. When selecting images for your photo book, remember you have a limited number of pages to tell your story and think about how can you tell this story with the images you captured?

5) Include what you want to remember

When sorting through your pictures, you may think, “How silly – who would want to look at a picture of ___?” If the answer is “I would,” that’s reason enough to include it in your photo book. We all want to make an interesting and beautiful keepsake from our experiences, but in the end, these are your memories and this is your book. Make it yours by including images of the moments you don’t want to forget.

6) Image order – Telling the story

Once you have selected the images that best tell your story or tell it the way you want it told, start putting them in order. Consider the flow of the narrative provided by the pictures. Avoid grouping all the landscapes, buildings, and food shots together on a page. Instead, use these images as filler to provide atmosphere to your story.

One way to present your story is to create your photo book in a linear fashion (“On the first day we did this. On the second day…”). Another option is to place complimentary images on adjacent pages or in a collage of similarly themed pictures such as food, shopping, or selfies. Remember, it’s your story, how do you want to tell it?

7) Presentation is everything

Once you have selected your photos think about how they are going to appear on the page. The Lulu photo book wizard provides a variety of book themes and page layouts. Choose a theme befitting the story you are telling, then have a look at the available page layouts. Themes and layouts help you to further organize and more effectively present your images. Depending on the book size and selected theme, page layouts will include full-page images for your best photos, as well as pages with two, four, six or eight frames for grouping similar shots.

8) Is your picture worth a thousand words?

Text and image captions are not required, but they can add useful details to your photo book. Include information like the date, place, name, or event if it is not readily apparent from your image. When adding text to your photo book, use the same font throughout to provide cohesiveness and place text so that it compliments your images rather than overwhelming them. Text should serve as a prompt to help you tell the story and recall the details.

9) What about the cover?

There are several cover designs to choose from in the Lulu photo book wizard. You can choose to insert a picture into a frame or select a cover that is created entirely from your image.

Regardless of the cover format you select, the image you place on the cover of your photo book should capture the feeling of the book as a whole. It can be an image included in the book or an image you select specifically for the cover. The image should be high quality and immediately identifiable with the book’s story. For example, a wedding album cover should include a picture of the happy couple, a travel album cover may include an iconic picture from the destination, and or course a baby book would include a picture of the baby on its cover.

Scrapbook supplies

Photo Books: No supplies needed

10) Keepsake albums

Like the scrapbooks of yore, today’s photo books allow you to capture, organize and present your digital memories. Instead of paper, tape and glue, you choose a theme, upload your pictures, then drag and drop them onto the page. The best part of creating a digital album is that you can experiment with different themes and page layouts until you have a photo book that’s perfect for you. A bound photo book printed on high quality photo paper is a much better way to tell the stories of your life than either that forgotten box of prints or those electronic photo galleries.

10 Things You Want to Know About Self-Publishing

The author of this article, Laura Shabott, and I were panelists at last year’s Self-Publishing Book Expo in New York City where we discussed and answered questions about book formats and formatting. Her advice is thoughtful and her tell-it-like-it-is approach is both refreshing and informative.

We all know this is a golden age for writing and publishing. Counterpoint?  The competition has never been more ferocious. With over 5,000 new book releases everyday on Amazon, today’s self-publishing author needs to be shrewd, savvy and prepared. Here are ten empowering things you need to know before entering the playing field.

1) You may write for yourself, but you publish for a defined audience.

Writing is all about you. Publishing is not. It’s about them, your future readers. Who are these people? If your quick answer is, “Well, it’s anyone who can read,” stop right there. Listen to me. You need to know who is going to read your book. Is it a professional network, your yoga students or your blog followers? Will you go to every bookstore within a hundred miles of your home and ask them to carry your book? Will you bite the bullet and plunk down 10,000 dollars for a publicist? Tough, tough question; who is my audience? Answer it and you have a book that sells.

2) Pick a book title that works with Internet algorithms.

Your title is organized by its exact words in search engines. Using the name “Confessions of an eBook Virgin” for my self-publishing guide groups it with “Confessions of a Virgin Sacrifice.” If the focus of your book (yoga, diet, novel, anthology, divorce) isn’t somewhere in your title or subtitle, it will drift aimlessly in the vast oceans of digital content.

3) Editing is EVERYTHING!

People often balk at paying for a seasoned developmental book editor or writing coach, copy editor and proofreader. So WHAT if it costs a couple of grand? Anyone can get a part-time job, but no one can reverse a sloppy book launch.  You, a David against the Goliath marketplace, have a shot at rising to the crème de la crème of books if it’s tight. Use pros to ready your manuscript for market. Skip this part and be relegated to the miles-high heap of self-published typo-filled slush.

4) Choose the formats that work for your readers.

My readers? Every last one wants a book in the hand; digital natives, baby boomers, artists, writers and actors all want that. Once I produced a paperback edition of “Confessions,” sales took off at speaking engagements and local stores. This is ironic, since the book is about publishing eBooks. But, hey, audience is King. Give them what they want.

5) Manage your time wisely.

I manage my 168 hours a week like a dragon guarding a priceless treasure. If I am going have to be my own writer/designer/producer/promoter and financier, the case for any self-publisher, I need to get the most out of every minute – and so do you.

6) Don’t rush the publication of your book.

“Oh, I don’t have to line up 25 to 100 post-launch online reviewers,” thinks the new author/publisher. Or, “I don’t have to have a blog tour or get a professional review service. People will find my book because I am amazing!” No, they won’t and you will cry bitter tears of anguish.

You have to have a marketing plan. The checklist in the back of my book is a good place to start.

7) Beware heat-seeking sharks in the water.

Do your research before hiring or trusting anyone. Get at least three referrals from people like you when going with a vanity press or any publisher who will have control of your edition. Protect your asset; that book you spent months or years on is your intellectual property. But don’t shy away from a collaborative publishing arrangement with a small or mid-size press, a growing option instead of going it alone.

8) People will say bad things about your book.

Amazon trolls, your neighbors, reviewers and friends will say idiotic things about your book. Unless they are in the writing business, in which case you will think that they are cruel. Lighten up or it will crush you.  If you keep hearing the same thing over and over (I don’t like your protagonist), then it’s a real problem that you, the author, need to fix.

9) Self-publishing gives you total control. Use it.

If, after all this work, there is a fatal flaw in your first effort, yank it. Start over. Put the title back out fixed. That is power. You are the boss of your book and anyone on your team.

10) Go Local

Take a carton of your print-on-demand edition or short run and sell directly. Canvas your own region through library talks, independent bookstores, fairs, flea markets; anywhere you can grow an audience. Going local is organic, affirming and actively engages your community in your work.

 

Takeaway: Self-publishing a good, if not great, book is a rite of passage. The experience can lead to a career in writing more books, providing support services like editing, reviewing or designing – or something totally unexpected!

Laura Shabott

Laura Shabott

Laura Shabott is a Provincetown based writer, a dynamic speaker and an empowering self-publishing consultant. She is the author of Confessions of an eBook Virgin: What Everyone Should Know Before They Publish on the Interneta five star rated primer for anyone curious about online publishing. Go to http://www.laurashabott.com, tweet @laurashabott or email laurashabott@gmail.com.

The Business of Self-Publishing: ISBNs

ISBN Gold

With publishing open to everyone, authors are now the CEOs of their own publishing companies. Self-publishing requires authors to make all product decisions including paper color, font, book layout, cover design, distribution and marketing strategy. As such, you must be not only a creative genius, but also a savvy business person. Otherwise, the siren song of literary success will cloud your business judgment. After all, who isn’t tempted by the prospect of seeing their book listed for sale in every online bookstore?

Publishing with an ISBN*

An International Standard Book Number (ISBN) is the holy grail of book distribution and Lulu provides them for free if your book meets certain requirements. The ISBN is a bit like your book’s fingerprint; it is used to both identify your book and track its sales. An ISBN paired with Lulu’s free GlobalREACH distribution makes your print and eBook available for purchase in online bookstores such as Amazon.com, Barnes&Noble.com, iBookstore, Kindle, and Kobo stores among others. Your book will also be listed in global bibliographic databases from which any number of institutions, bookstores, and online retailers can discover it and offer it for sale.  For authors seeking a broad audience, publishing with an ISBN is indeed a requirement.

ISBN ExplainedISBNs, however, directly affect pricing. Applying an ISBN to a print book results in an automatic retail markup being added to your book’s price. This markup is the amount a retailer can potentially earn from selling your book on their site. Retailers may choose to sell your book at its full price or offer it at a discount with “free” shipping – all of which is paid from the retail markup or retailer’s portion of the book’s price.

Regardless of the price your book sells for, you will always be paid the revenue you set when publishing the book. Unfortunately, retail markups often force authors to greatly reduce earnings per book in order to remain competitively priced. This revenue tradeoff is offset by the possibility of more sales being generated when a book is widely available for purchase and is a sacrifice most authors are happy to make.

*At this time, only Premium format books may be assigned an ISBN.

Publishing without an ISBN**

Depending on your ultimate goal and target audience, publishing without an ISBN may make more sense. Forgoing an ISBN allows more formatting choices and greater pricing freedom in the Lulu bookstore. These are advantages if you are publishing a book for sentimental reasons, for a limited audience, or to promote your business. For example, if you are a teacher publishing educational books, an ISBN is not required to reach your students who are your target audience. The same applies when publishing your family history or grandmother’s favorite recipes – your intended audience will be aware of your work and be happy to purchase it directly from you or from the Lulu bookstore thereby cutting out the middleman.

**Authors may choose Premium, Standard, or Photo Quality formats when publishing without an ISBN.

Publishing with AND without an ISBN

If your dream is to one day strike it rich as an author, you may wish to publish a Premium Paperback version of your book with an ISBN for wide distribution and publish another version without an ISBN using Lulu’s Standard Paperback format. This strategy allows you to maximize book exposure through online retailers while maximizing revenue through direct sales of a Standard Paperback. Sales from your web site, the Lulu bookstore, local bookstores, and events such as book signings do not require an ISBN. The Standard Paperback formats are printed using state of the air ink jet technology that significantly reduces manufacturing costs. Additionally, with no middlemen to pay, you have greater pricing flexibility that translates into higher earnings. The Standard Paperback format is also perfect for proofing, review copies, and giveaways.

ISBN bigstock-Barcodes-Seamless-vector-wall-25203968As you consider the future of your writing think about your goals, your audience, and the options described above. The manuscript and cover files you created for the book you sent into distribution are the same files you will upload to create your Standard Paperback, or “personal stock” copies. With a few minutes of effort, you can be on your way to increased sales and higher revenues.

2015 Writing Resolutions: 7 Tips for Staying on Track

new-years-resolutionsBy now, most people have realized their 2015 resolutions are in serious danger of falling to the wayside. You are not alone. On average, only 8% of New Year’s resolutionists are successful in reaching their proclaimed goals. But, with resolve and a little encouragement, you may count yourself among the determined 8% at year’s end.

Here are seven tips to help get your writing resolutions back on the road to success.

#1 – Define your why

You say you want to lose weight, quit smoking, start / finish writing your novel, devote more time to marketing your book, or find more happiness. But do you know why you want to do those things? Your “why” is your motivation. If you don’t know why, you are more likely to lose your resolve upon encountering the first setback.

#2 – Consider the why-nots

This is the flip side of your whys. As Noah St. Joan explains in his book, The Secret Code of Success, everything you do is caused by your why-tos weighed against your why-not-tos. Your brain is like an infinite weighing machine: It’s always comparing your perceived benefits (why-tos) against the perceived cost (why-not-tos).

Whenever you’re considering an activity — like spending time editing your novel, answering emails, writing press releases, or reading this article — your brain is going, “Why should I do this? How will it benefit me? What’s it going to cost me? I’d rather be watching TV.” Because our brains are always negotiating with us, our why must be a greater motivator than the alternative.

#3 – Enlist the help of friends

The easiest way to fail is to try to do something alone. There are not many examples of people who did great things completely alone. Bill Gates had Paul Allen and Steve Ballmer. Steve Jobs had Steve Wozniak. Michael Jordan had his dad. Paul McCartney had John Lennon.

The way to overcome this mistake is simple: tell your friends what you want and why you want it, and ask them to support you in making positive changes.

#4 – Use positive peer pressure

This is the continuation of #3. Ask your friends to tell you when they see you straying from your goal.

Many people will feel uncomfortable about this one, but what they don’t realize is that your friends already know when you are not making an effort; they are just too nice to say anything. That’s why you must give them permission to tell you when you mess up or fall short of what you said you wanted to do. Just resolve to not get mad or be defensive when they tell you.

#5 – Recruit an accountability partner

An accountability partner is someone you communicate with at regular intervals (monthly, once a week, even daily) to check on your progress. The beautiful thing is, you can also be that person’s accountability partner and help THEM make positive changes, too.

#6 – Ask experts for advice

No matter what you’re trying to do – write a poem, sell your book, schedule an interview, be nicer — without a solid plan of action, your good intentions will probably fall short. That’s why it’s good to find other people who have succeeded at the thing you’re trying to do and ask how they did it.

There is always someone who likes to talk about him/herself who will share their experience with you if asked politely. Even if you don’t know anyone personally, there are numerous blogs on all subjects that you can peruse. If you can make use of others’ advice, you can avoid the most common pitfalls thereby increasing your chances of success.

#7 – Don’t set yourself up to fail

This is the worst mistake of all. The truth is, everyone knows how to write a book, quit smoking, or be nicer. Most people simply don’t believe they can do it — either because they’ve tried in the past and failed, or they just don’t believe they’re capable of doing it.

Most importantly, don’t’ give up. It’s still early in the year and there is plenty of time to get your writing and marketing resolutions back on track.

Your friends at Lulu.com

Thank You for Your Support!

NOMORE

Together we’re saying NO MORE to domestic abuse.

The recent efforts of the Joyful Heart Foundation’s NO MORE campaign inspired us to help spread the word about domestic abuse and to raise money for a local agency with which we have an existing relationship. Due to our amazing community’s support, we exceeded our fundraising goal by $5,000 – meaning InterAct of Wake County will receive a $25,000 donation from Lulu.com.

We encourage you to continue to discover brave and powerful voices speaking out about domestic violence and sexual assault. You can find personal stories from our authors about their experiences with domestic violence on Lulu.com.

To learn more about Interact of Wake County, visit: http://www.interactofwake.org/
To find a shelter near you in need of support, visit: https://www.domesticshelters.org/

Thank you again for your generosity!

Your friends at Lulu.com

A Little Thursday Fun!

meme-january

Release Notes: 2015.03

As part of our 2015 resolutions, we are making it easier than ever for you to keep up with new site features, enhancements and bug fixes by sharing release information in both our community forums and our blog. To start off the new year, we are freshening up a page in the publishing wizard, update iBookstore revenue calculations, enhancing bookstore search, and advising users to upgrade their browsers.

Congratulations! Page Redesign

The Congratulations page of the publishing wizard previously included lots of text, 10 links, and five buttons. Some of the text was helpful and some was a little confusing or out of date.

To remove any doubts about the next steps you should take, we are introducing a redesigned version of this page with a delineated list of actions specific to your project. For example, if you created a printed book with an ISBN, there will be options to manage distribution, order a proof copy, create a spotlight page, create an eBook, etc.

2015.03 Congrats page new

iBookstore Revenue Calculator VAT Update

Author revenues for eBooks sold in the EU iBookstore are calculated on the amount remaining after VAT and the iBookstore’s commission is paid. Beginning January 20, 2015 VAT rates for eBooks will be based on the buyer’s country of residence rather than the blanket 3% rate previously charged. Since VAT rates now vary from 3-27%, authors selling eBooks in the EU iBookstore will see variations in the reported revenue based on the country in which the buyer lives.

To help authors better understand how these new tax rates affect revenues, we have updated the iBookstore revenue calculator to include the VAT rates for each EU country.

To view the iBookstore calculator, go to My Projects, click Manage next to your eBook project, and click the information button next to the iBookstore price.

2015.03 iBookstore VAT

Lulu Bookstore Search

To make it even easier for shoppers to find your book in the Lulu Bookstore, we have implemented exact match searching. When you place your search terms inside parentheses, only those books with titles containing the words in parentheses, in the same order, will be returned in the search results.

2015.03 Exact Match Searching

Supported Browser Alert

Lulu.com strives to make free, do-it-yourself publishing available to as many authors as possible by developing tools compatible for use on multiple devices and platforms. Our designers and engineers must therefore balance the functionality they wish to provide with the capabilities of the browsers and devices used by Lulu authors and their fans.

With this in mind, we designed our most recent site update to be equally accessible on desktops, laptops, and tablets. To ensure you can access all features and functions on Lulu.com, we recommend accessing our site using the current versions of Firefox, Chrome, Safari, or Internet Explorer 9 (or higher).

If you are using an older version of a browser, we will let you know by displaying an alert suggesting you switch browsers or upgrade to the latest version.