Articles tagged "Self-Publishing"

Glasstree: The Evolution of Academic Publishing

Everything evolves – even academic publishing.
Glasstree is the next step in the evolution of publishing.

Launched by Lulu in 2016, Glasstree boasts the industry’s lowest publishing and processing fees for academics, researchers and educators to publish and distribute print, ebooks and Open Access content.

We believe the world benefits when knowledge is shared, access to it is democratized, and authors are equitably rewarded for their effort.

Take the next step.
Take control.
Publish and prosper with Glasstree Academic Publishing

Like, Follow, Share: What’s in it for me?

Every day we are asked by friends, acquaintances, and companies to Like, Follow or Share their page or post. It’s simple enough. It requires only a click. Lulu is no different. Like you, we are always happy to see new Likes, but what’s in it for you when you Like Lulu?

If you are a fan of innovative, independent authors, liking Lulu on Facebook will keep you in the know about new authors and daily discounts. But readers shouldn’t stop there. You should also Like your favorite author’s Facebook page and stay informed about their upcoming events and new releases. By creating a relationship with an author, you may get sneak peaks at future titles, covers or early chapters. Surely that’s worth the investment of a click.

If you are an author who published with Lulu, we recommend you not only Like our page, but also consider Following us as well. When you follow Lulu, you are assured of receiving the daily discount and other news, which you can then Share with your Facebook fans.

Periodically sharing Lulu discounts on Facebook gives you an excuse to reach out to your readers with a personalized message in addition to savings. If you are feeling especially generous, you can further entice new readers by supersizing the daily discount. You can easily change a 20% discount to 30% or offer 15% off your book when Lulu is offering free shipping. Click here to learn how.

 

Your target audience already loves books, discounts and Facebook. However, if you are trying to attract new readers, remember the “Rule of Seven” – on average, a person must see or hear your marketing message seven times before it actually registers. The more a person sees your book mentioned online, the more likely they are to take the next step – clicking to learn more which leads to purchases. So don’t be shy about sharing your story, your book, or those Lulu discounts.

Likewise, don’t be afraid to ask your fans to share with their friends. Word-of-mouth and social media are the two most popular means of discovering new books.

So, Like us today and Share us regularly. It only takes a few clicks to reach a worldwide audience.

I told three friends and they told three friends and so on….

What’s New at Lulu? Everything Is About to Change

Prior to the launch of Glasstree, our academic and educational publishing brand, we asked CEO Nigel Lee what changes Lulu authors can expect in the coming months.

Since this interview was recorded, we have moved into our new space, Glasstree was successfully launched, and our focus has returned to refining the new publishing tools, opening new distribution options, and redesigning Lulu.com.

As Nigel says, “Watch this space. Everything is about to change.”

Does Your Cover Design Deserve an Award?

There are countless individuals who never question the value of physical books. In fact, the importance of the printed book, as a physical object, as a cherished possession, as a work of art, has increased in the eyes of the public. Over the centuries, the staying power of printed books is surprising, even as new technologies emerged to woo (and distract) the masses.

Entering its thirty-first year, the New York Book Show continues to recognize the best in book design, production, and manufacturing. Hundreds of books are submitted each year, their content spanning everything from academic topics to picture books to prize-winning fiction and nonfiction for all age groups. Every aspect of submitted books—from artwork to paper quality, from binding to special features, and more—are taken into consideration to determine which books exhibit true artistry, craftsmanship, and an understanding of the printed book’s potential.

Another recent evolution within the publishing industry is the proliferation of self-publishing. While there may be some who denigrate this avenue as “vanity publishing,” the truth is that self-publishing has become an undeniable part of the publishing industry and has brought forth many fantastic works that may not have otherwise been able to find their audiences.

Authors, designers, printers, service providers, and freelancers have benefited from self-publishing—not to mention countless readers. All of this is why The New York Book Show is thrilled to include a contest category for best self-published covers. This category recognizes the best in cover design for self-published books that appear in print and electronic format. Books in this category will be judged solely on cover design.

Submissions are currently open through Wednesday, April 5, 2017. Books originally published between January 1, 2016 and December 31, 2016 in eBook format, print format, or both are eligible across all genres and all ages. All winning covers will be displayed during the book show in October and appear in our print catalog honoring winning titles across all categories (visit www.newyorkbookshow.com/portfolio/self-published-covers to view last year’s Self-Published Cover Design winners).

All self-published titles will be judged on cover design only. Entry is accepted via the website, www.newyorkbookshow.com. PDFs of front covers are required at time of submission, uploaded using the online submissions form.

The book show itself will be held Thursday, October 12, 2017 at Battery Gardens in New York City (tickets available for purchase in September). All winning titles will be on display to review, handle, and fall in love with in a free-form, social forum that encourages mingling among the hundreds of book lovers in attendance. Dinner, dessert, and an open bar will be provided. It is a truly uplifting celebration of the wisdom, innovation, and ambition behind the book as a physical object.

To learn more about the New York Book Show, hosted by the Book Industry Guild of New York, please visit www.newyorkbookshow.com or The Book Industry Guild of New York.

Author Sylvia Inks: Publishing Project Planning

Last week, author Sylvia Inks dropped by the Lulu office to talk about her experience writing and self-publishing her book “Small Business Finance for the Busy Entrepreneur: Blueprint for Building a Solid Profitable Business.”

Her book includes 21 tips for financial success, but today we discussed author success and the need for a publishing project plan.  Sylvia strongly recommends a plan that includes all the tasks you need to complete your book from writing it to the launch.

We wish to thank Sylvia for her time and expertise. If you wish to learn more, checkout our Facebook page. Sylvia and Grant had a detailed and wide-ranging live interview as part of our Facebook Live series.

Follow or Like us on Facebook to get the latest updates, announcements, and discounts.

Nigel Lee: Global Businesses Must Be Locally Relevant

Lulu CEO, Nigel Lee, lives in Brussels, leads a company headquartered on the East Coast of the USA, and travels the world seeking new partners and new markets to better serve authors around the world.

In today’s interview, we chat about Lee’s eight-hour commute and discuss how living outside of the USA affects his corporate leadership and vision for Lulu.

Lee believes companies can only be truly global when they address regional needs. “Internationalization of a business doesn’t just mean making it available in Hungarian, or in French or in Italian. It means understanding regional requirements, country-specific requirements. What do authors in Italy need? What does Italian book distribution look like? What are the bookstores in Italy?”

Lulu works to make the world a better place – one author, one story and one local regulation at a time.

 

Author Jay Nachlis: Write Your Rock Star Memoir

Last week, author Jay Nachlis dropped by the Lulu office to talk about his experience writing and self-publishing his memoir “Never Trust a Grown Man with a Ponytail: How a Regular Guy Lived a Rockstar Life.”

Our conversation covered several topics, including why he felt compelled to write a memoir at such a young age, creating an effective media kit, and self-publishing as the new normal for authors.  He also shared some great marketing ideas for fellow memoir writers.

Jay may think of himself as a “regular guy,” but he was personable, prepared, and professional. In other words, he was a rock star.

Write Your Rockstar Memoir

A very big thanks to Jay Nachlis for joining us in our Lulu Author Talks series on “How to Write Your Rockstar Memoir.” Please share your comments below and let us know what topics and guests you would like us to feature on future shows! #LuluLive #AuthorTalks

Posted by Lulu.com on Monday, March 6, 2017

 

Learn more about memoirs and how to publish your story.

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