Articles tagged "Self-Publishing"

Holiday Wishes from Lulu: Sharing the Romance of the Season

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There’s no time of the year that’s more exciting, more energizing or more demanding than the holidays in the Lulu office. Our parking lot fills up earlier in the morning than usual, our snacks are consumed at a more rapid pace to fuel us through the day and everyone seems to walk just a little faster through the office.

Erika Brooks: V.P. of Marketing

Erika Brooks: V.P. of Marketing

And, it’s my favorite time of year.

For me, there’s a certain romance in the idea of someone opening a present and discovering a book filled with their grandparent’s love letters that had been kept safe for decades. Or, opening a calendar to discover it is filled with their favorite memories from the previous year. Or, an author opening a newly arrived shipment of hardcover copies of the book they’ve worked so hard to complete and dreamed of publishing.

This is my fourth holiday season at Lulu and every year is more exciting than the last. This year, you may have noticed that we’re sharing new ways to bring a feeling of celebration, nostalgia and pride to your doorstep. Whether it’s printing your book cover on a canvas, wearing a shirt that proudly announces your status as “Published Author,” or shipping you one of our new author journals, it is our goal to help you be more successful, however you define success.

At the end of the day, the people at Lulu are here because we are passionate about books. We have a deep understanding and admiration for authors who share information and experiences through the written word. Every day we are delighted to share in the experiences of new authors achieving their goal of publishing as well as the joy of readers discovering a new book and a new favorite author.

I’d like to extend very warm wishes to everyone who is shopping, writing and publishing on Lulu this holiday season. It’s the most wonderful time of the year and we are happy you choose to share it with us.

 

Happy, Healthy AND Prosperous Holidays

The Christmas holidays are quickly approaching. Here’s a bit of advice to help make them merry.

  • Smile often and laugh loudly – it will increase your happiness.
  • Drink lots of water, wash your hands often, and get lots of sleep to stay healthy.
  • Encourage your readers to purchase your books and calendars in the Lulu bookstore for greater prosperity.

Your book should be available in the online bookstores in which your readers prefer to shop. But, you also want to make the highest profit possible. Help your fans help you by letting them know that your book is available in the Lulu Bookstore and all other online retailers. Always include a link to your Lulu product page when promoting your book on your webpage, social media, and email.

 

And the Winner is….. “The 45 Presidents”

45_pres_lulu_cover_trump_isbn0_fixed_pdfWe have a winner. The 45th President of the United States of America is Donald J. Trump.

Within hours of the announcement, Blue Socks Media LLC published a new workbook “The 45 Presidents” using Lulu’s free online publishing tools. The workbook’s cover design features each president’s full color caricature – with the new president-elect’s front and center.

The 84 page, large format workbook not only includes facts and line drawings of each president, but also 39 additional fun learning activities such as fill-in-the blanks, First Lady matching, letter to the president and pages for coloring iconic images associated with the president such as the White House, Air Force One and Mt. Rushmore.

The book, written by Raggs creator Toni Steedman, is available exclusively in the Lulu bookstore thru Nov. 15. The book is targeted at elementary through middle school age children and will be the first learning resource to present all US presidents in one fun book.

By using Lulu’s free online publishing tools, authors have all they need to publish topically relevant books like The 45 Presidents and make them immediately available for purchase through the Lulu Bookstore, social media and personal websites.

Publish with Lulu and be ahead the wave – not chasing it.

 

ABOUT TONI STEEDMAN

A marketing and media entrepreneur for 25 years, Toni Steedman Zelickson heads Blue Socks Media LLC, which owns and controls the worldwide rights to the Emmy award-winning children’s musical TV series Raggs. Toni is also the creator of Raggs, named after her daughter’s imaginary dog. She      is available for appearances and interviews.                          

raggsABOUT RAGGS

Raggs  is the star of the Emmy award-winning Raggs TV series and is the lead singer of the “Raggs Band,” which includes his friends, Trilby, Pido, B.Max, and Razzles. Raggs is available for appearances, meet-and-greets, and dance-offs.

For more information on Raggs, please visit www.raggs.com.

 

Holiday Success: The Magic of Drop Shipping

christmas-is-comingOver the last several months we have discussed marketing strategies, expanding your internet presence, and promoting your books. To help you better prepare for the holidays, we have also discussed taking advantage of Lulu’s weekly discounts to not only restock your inventory for direct sales and events, but also as a means to promote your books on your website and social media outlets.

What if there was another way you could take advantage of these sales to increase your profits? A way that doesn’t require you to make a huge upfront investment on inventory, but allows you to take advantage of your author discount in addition to the Lulu discount?

“What is this magic of which you speak?”
“Drop shipping,” I respond.

 Drop shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

Let’s imagine you have a storefront set up on your website. From the storefront, you can sell your book at retail price or even at a slight discount. You collect all the buyer’s information and the funds including shipping costs. You then log into your Lulu account, place the order at your author discount plus the Lulu discount. You enter the buyer’s email and shipping address and Lulu prints and ships the book. You pocket bigger profits.

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How does it work?
Let’s do the math:

Assume you are selling a 250 page, 6×9, paperback.

 

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What if Lulu is offering a 25% discount and you drop ship the book?

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You may think it’s not worth the effort to earn a few more $ € or £ per sale, but if you are taking orders for 5, 10 or 50 books, drop shipping the orders can significantly increase your profits per book – particularly if your book includes an ISBN and your revenue is subject to US tax withholding.

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Besides earning higher profits on book sales, drop shipping allows you to get paid immediately. It also allows you to collect buyer contact information for future marketing campaigns. Win, win, win.

Lulu wishes you great success this holiday season. Together, we will it make the most profitable ever.

 

What’s New at Lulu? Our Address

In 2009 Lulu moved from the Research Triangle Park into a newly renovated building on Hillsborough Street.

 

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Lulu Grand Opening: 2009

 

As a child, I remember driving by this building on our way to the North Carolina State Fair every year. We knew we were getting close to the fairgrounds when we drove past the building that had the bulldozer on the roof. Back then, the bulldozer’s treads and gear shifts were lit by neon and appeared to move. The treads going round and round; the gears shifting backwards and forwards. Who knew that many (many) years later I would find myself working in this very same building?

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The neon sign lighting up Hillsborough St. (1940)

On Thursday, October 20th, we are moving out of our home near North Carolina State University and returning to the Research Triangle Park where Lulu got its start. We have carefully planned to minimize disruptions over the next several days as we move everybody and everything to our new location.

While we are in transition October 20-27:

  • The Lulu.com website will be up and running.
  • Email support cases will be answered by the support team.
  • Chat support will be available during business hours in all English stores.
  • US phone support will be unavailable, but will return October 25th.
  • As always, the author forums are available 24/7 for peer-to-peer publishing support.

We are sad to be leaving our historical building and neighbors, but we are excited about our new modern space and the new things we have in store for Lulu authors. Stay tuned.

 

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Hillsborough St. side of the building (2016)

20 Fun Facts for National Book Month

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October is here and with the changing season, many of our thoughts turn to fall leaves, pumpkin-spiced lattes and well… anything and everything pumpkin-spiced.

Here at Lulu, we can’t stop thinking about BOOKS! After all, October is National Book Month. It’s a time to celebrate the joy brought to us by paper, ink, binding and the written word. In honor of National Book Month, we wanted to share some fun book facts you can share with your reading group (it’s also National Reading Group Month) over pumpkin spiced lattes at your local coffee shop.

  1. We all know the smell of old books is glorious, but there’s some interesting science behind it too! Over time the gradual breakdown of the cellulose and lignin contained in paper leads to the production of large amounts of various organic compounds. The odor these compounds produce varies depending on where the book was printed, the paper and ink types and how long the book has been degrading.

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    The Tree Library – Made from Trees

  2. The Alnarp Library in Sweden has a 217 volume collection of wooden books called The Tree Library. Each book describes a specific tree—its binding is bark, moss and lichens found on that species and the book interiors hold more natural surprises. The books were made in Germany during the 19th century.
  3. Of Mice and Men was originally titled Something that Happened.
  4. Abibliophobia – the fear of running out of reading material.
  5. The Neverending Story not only ends, but is estimated to be only around 96,000 words. It was also written by Michael Ende.
  6. William Faulkner’s The Sound and the Fury includes a 600 word section that has no punctuation!
  7. Avid reading over the course of a lifetime may reduce the rate of memory decline by as much as 32%.
  8. The Adventures of Tom Sawyer is the first book written with a typewriter.
  9. The Harvard University library has four law books bound in human skin.
  10. The name Wendy was made up for the book Peter Pan. There was never a recorded Wendy before.
  11. People in Iceland read more books per capita than any other country in the world.
  12. Charles Dickens wrote A Christmas Carol in six weeks.
  13. Teeny Ted from Turnip Town is the world’s smallest book.

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    Maybe it would be easier to just stop and ask directions.

  14. The largest bound book in the world is The Klencke Atlas. A 1.75 meter tall by 1.9 meter wide tome that is so heavy six people are necessary to lift it. It was presented as a gift to Charles II of England by Johannes Klencke in 1660. The atlas contains 37 printed wall maps.
  15. Ernest Hemingway survived anthrax, malaria, pneumonia, dysentery, skin cancer, hepatitis, anemia, diabetes, high blood pressure, two plane crashes, a ruptured kidney, a rupture spleen, a ruptured liver, a crushed vertebra, a fractured skull, and more. He ultimately died of a self-inflicted gunshot wound.
  16.  33% of high school graduates in the U.S. never read another book the rest of their lives.
  17.  The Harry Potter books are the most banned books in America.

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    “WENDY!”

  18.  J.R.R. Tolkien typed the entire Lord of the Rings trilogy with two fingers.
  19. J.M. Barrie gave the rights of Peter Pan to the Children’s Hospital on Great Ormond Street, London so they could always collect royalties and fund the hospital.
  20. It is rumored that Teddy Roosevelt read, on average, one book a day even when juggling the responsibilities of his presidential office.

Lulu Publishes Augmented Reality Art Book

arbook_2Do you remember being fascinated by pop-up books as a child? Or, maybe you discovered them as an adult and wondered where they’d been all your life. Pop-up books have a long, historical tradition going back several hundred years. The best ones feature elaborate artwork combined with clever paper cutouts to lift a story beyond the printed page.

Recently, the Center for Contemporary Art (CoCA) in Seattle, WA, took pop-ups a step further by applying augmented reality to print books. Yes, you heard that right: print and digital work hand-in-hand to create a new visual experience in the CoCA Pop-Up (AR)t book, a 48-page book published with Lulu. The book features beautiful contemporary art, and with the aid of a smartphone or tablet, the artwork jumps from the page into virtual reality.

CoCA aar_book1rtists displayed their original works in a gallery in the museum, where visitors could scan their devices over the pieces themselves and experience the magic of the 3D popup. The printed book reproduces the contemporary  art gallery’s ima ges allowing you to view both the printed artwork and experience it in 3D. Using an app found in the Apple and Google Play stores, users scan their device over the page, and a 3D image springs to life. On one page, a ghost floats eerily above the page; on another, a tree appears to grow straight out of the book. The Pop-Up AR(t) book is a fantastic example of augmented reality, and CoCA found a unique way to combine printed art and language traditions with technology to create an immersive user experience.

CoCA specializes in the development and advancement of contemporary art, and their innovative projects take art beyond the canvas and page. Their wide range of books, published with Lulu, expand on this idea and present new concepts to the world. The Pop-Up AR(t) book takes recent contemporary works from a variety of artists and presents them in a way that no other published art book has done.

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Available in the Lulu bookstore

Publishing with Lulu gave CoCA a platform for reaching artists around the world with their innovative artwork and project. As a platform for publishing freedom, Lulu gave CoCA the tools to create one of the first AR art books. With Lulu, your creativity knows no limits: from a coloring book to a 3D reality book, you can create projects that are only as limited as your imagination.

Also available in hardcover.

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