Articles tagged "Self-Publishing"

From Blank Page to the Big Screen

The Man on the Grassy Knoll coverI’ve sold a book to a movie studio!

I can’t believe both my good fortune and sheer luck; although, it must be said that LULU played an awfully big role in the serendipitous events leading to this moment.

A long time ago, (last century to be exact — late 1990) I sold a novel to a major New York publisher. Got a check. Put it in the bank and sat back with a Kentucky bourbon in hand and thought, “I’ve got it made.” Then the editor called and wanted me to make significant changes to the manuscript. Changes I did not agree with. Changes that would take my novel in a totally different direction. I fought. They fought back and finally I returned their check and got my letter of rights back.

I was crushed.

At about the same time a friend of mine was getting a book of poetry published and she had met the powers that be at a company from North Carolina called, I had never heard of them, but I went on line, read about how the author can keep control of his or her book and how easy it is to publish. I was sold.

Fifteen novels later, I am still running strong with my team at LULU.

The other day my phone rang and a voice on the other end asked if I, ”…would sell his partner and him the movie rights to my novel, The Man on the Grassy Knoll?” I couldn’t say yes fast enough. They saw my book at a book fair where self-published authors were being featured. And, as they say, the rest is history.

My books have won awards, been featured on radio talk shows and in college courses (how not to write, more than likely) and now the basis for a motion picture; all because I found a company who knew how to publish a book without all the mystery and hidden agendas of the huge, conglomerate publishing houses. Of course, I speak of LULU. The more I work with them, the more I like them and the more we succeed.

Now I can’t promise you a movie deal or even a best seller. But, if you follow LULU’s lead, if you get on board with their author programs, they are going to help you put out a professional book that you will be proud of and that people should want to buy.

See ya’ at the movies.

JCrawley HeadshotAbout the author:
John Crawley is a writer living in Dallas, Texas who has published 15 novels. His latest, The End, deals with the death with dignity movement. John is a graduate of the University of Texas at Austin, is married and has two dogs and a cat. Oh yeah, and three grown children, too. John’s 2013 novel, Letters From Paris, was named Notable Book of the Year by Shelf Unbound Magazine. You can see his work at


Do you have an author success story you would like to share with the world?  If so, send us an email at

Horrified Press: We Are Legion!

Horror Press BioMy name is Nathan J.D.L. Rowark, and I am the editor-in-chief of Horrified Press, a small indie press. Our press is only a few years old, but it has quickly grown attracting thousands of authors, artists, and of course horror fans.

I returned to writing after a 20 year absence and had to work hard to regain my skills and push myself back into the ranks of ‘Published Author’. It was tough and I was astounded at the lack of industry support for experienced authors like myself. Online I found very few literary groups that could offer me the help I needed and small specialty presses seemed to open one year and close the next.

After years of dedication and struggle, I decided to devote myself to smoothing the path to publication for emerging authors. I wanted to create something lasting and self-sustaining – a place for writers to submit their work, where artists could contribute cover art, and editors could work within the horror genre. It would be a place where everyone could explore and share their visions.We-are-legion-GRH_odt_-_OpenOffice_Writer

The result was Horrified Press. The idea was to create an anthology that allowed first time authors to submit content alongside publishing pros. This format would provide support to those authors who needed it and encourage writers unfamiliar with horror to jump on board. My dream was to create a book that would put the bite back into horror! There would be no teenagers and sparkly vamps here, just good old fashioned gore, chills and unending terror.

The response from writers was so good that we ended up publishing two anthologies: Tales of the Undead – Hell Whore and Tales of the Undead – Suffer Eternal.

We created our first books to shock and to innovate. They did both and I am now pleased to say we have 2,000+ authors who regularly submit content, 10 editors who mentor new writers, seven specialty imprints (Rogue Planet Press – science-fiction, Thirteen O’Clock Press – dark tales, Sinister Saints Press – YA horror, Barbwire Butterfly Books – fantasy, sword & sorcery… to name a few), and over 60 books published!

We-are-legion-GRH_odt_-_OpenOffice_WriterIn the early days, the choice for our print-on-demand supplier was very much a trial and error process. We wanted quality and affordability for our fan base. We also wanted reliable global delivery as well as quick and friendly customer service to handle any problems that emerged. We didn’t want much did we? proved to be best in the areas we felt were important to grow our business and to represent our authors properly. The Lulu platform and its ability to reach other markets has been a major part of our small (now not so small) press and its success. Keep up the great work! You’re inspiring many people and helping them create a smart, more entertained (and scared) world.

It’s been a wild ride and I feel that it is just beginning for us. We’ve now published Bram Stoker award winners, and have inspired and nurtured new authors who have gone on to win accolades (P & E Readers Award winners – anthology category 2014, 2015). Beyond representing new and known voices, Horrified Press serves a great calling. We are carrying the torch for the genre itself, for those who love creating horror and those who love to read our terrifying tales.

For great Halloween reading, please visit:
Author site:

You’ll be frightfully welcome!


Maximize Your Lulu Customer Support Experience

Writing is no easy task, but once it’s done the book creation process begins. That’s where Lulu comes in. While our tools are designed to be accessible and user friendly, undoubtedly, questions and technical issue will arise. Lucky for you, dear author, Lulu’s Customer Support Team is here to help you overcome any obstacles you encounter.

To ensure a quick and efficient response, follow the instructions below when submitting your support request. These tips will help our support team better understand your problem and remove those obstacles preventing you from completing your project.

To get started, click on the Support link at the top of the page. Then choose the correct support category. Helpful articles are listed below each category that may answer your question. If not, click the I Still Need Help button to open a support request form. 


1) Project title, Content ID, ISBN, Order # –

These are the most important bits of information to be included when creating a support case. You will also notice three lines that aren’t required, but are helpful: Item ID; Item Name; ISBN. Including this information allows us to more quickly and accurately provide a solution. Remember, the more information you include in your original request, the fewer follow-up questions we will need to ask and the faster we can resolve your problem.


The Content ID, ISBN, and Title information are displayed on the My Projects page:


If your question involves an order that you are waiting to receive or one you have received, but have questions about, it is very important you include the order number in your support request.


The order number is listed on the order confirmation email we send, on the packing slip inside the package, and from within your account (My Orders)


2) Include all important information in your request

Describe the Problem as clearly as possible. A simple description such as “My EPUB won’t convert” or “My order didn’t go through” is often sufficient.

If you are having a specific issue, try to give as much detail as possible such as the step on which you encountered the problem or the error message you received. Screen shots are also very helpful to include.


3) Support Team responses

Emails are sent to you and routed back to us through a single email address ( Since this is a generic email account used by our entire support team, responses may get routed to your spam or junk folder. If you haven’t seen a response to your query, it’s possible our response is in one of those folders!

IMPORTANT: When you respond to an email from our support team, DO NOT change the subject line. The subject will look like this, but with a different case number:


[ ref:_00D406zP6._50070flt3l:ref ] Case 01234567


The information in the subject line ensures your response is filed with your original support request and routed to the correct Customer Support team member. If you add or change anything in the subject line, we may not receive or respond to your email in a timely fashion!


4) Where to find the answers – Knowledge Base and Author Forums

Lulu is a self-publishing company. We want our authors to grow and thrive. As such, we provide several support options.

  • Self Help: In our Knowledge Base you can find the answers to many of the “how do I…?” questions that come along with self-publishing, like formatting a Word file for EPUB conversion or How to Revise a Completed Project
  • Author Community: Post your question in the forums and other self-published authors will share their know-how, 24/7.
  • Support Team: We are happy to provide support for technical issues M-F from 8-5 Eastern US Time.

Believe me, if you can dedicate hours, weeks, and months of your life to telling your story, you can get through the steps of our creation process and make your book a reality. And, when you hit roadblocks, the Customer Support team is here to help!

Q&A: Where and when is your favorite place to write?

Mahdiyah A Window

Mahdiyah’s Window

We asked our author community where they write and what makes that place special. As you can imagine, the responses were as diverse as Lulu authors. Some prefer working at a desk, others in bed. Some prefer music in the background, others prefer silence. Some write by hand while others prefer computers, laptops and tablets. We have selected a few of our favorite responses to share.

Where do you write?

“Sitting at my window just watching nature and reflecting on life’s synchronicities” – Mahdiyah A.

“In my spare bedroom that I redecorated and refurnished as a writing space cum office cum library. It’s more comfortable than hunched on the sofa and the view out the window is nicer this side of the building that on the other side.” Merita K.

“I do all my writing on the Path train.” – Havana G.

Rena's Armchair

Rena’s Armchair

“In my armchair at any time of the day when the words are flowing and my fingers are flying over the keys.” — Rena B.

Currently, at my desk in Afghanistan with my headphones on. My coworkers beg for pages at the end of the day. They’re hooked.” – Guenevere R.

“Outside on the town green.” – Jessika S

“Hmmm, the best place to write is at work because my desire to not be there allows me to escape into my dream job.” Sheena A

When do you write?

Anita O beach

Anita’s Inspiring Photo

“My desk in my room at night because it’s quiet. I’m least distracted and write better at night.” — Moriko F.

“In the front room at 2a.m. to 4a.m. in the morning when the world is asleep!” – Ranis T

“I usually write in the evenings. I like it when the streets are quiet, the people are gone, and everything is dark. And I write at home, in total silence.” James C.

“I do my best writing while cooking dinner and cleaning the house. I love doing both and that relaxes me and gets my mind going. It’s special because writing is my escape and clears the clutter in my head.”

“I write on the go, I write late at night, I write all the time!! I also like to take photos, which also helps me write even more!” – Anita O

Writing aids: coffee, tea, margarita?

“In a bar drinking coffee at a table by the window.” – Laura D.

“Sitting outside a little cafe in my Greek village listening to my mp3 watching the people go by whilst I sip a Fredochino.” – Karina K

Karina's Beverage of Choice

Karina’s Beverage of Choice

“Sitting in my window seat looking out at the countryside scenery with either a pen & pad or my laptop, oh and a HUGE mug of coffee.” — Rebecca H.

“At my 2 foot by 2 foot table in my bedroom! It is the perfect surface for a laptop, iPad, and glass of pop!”– Jan S.

“At home, with coffee at my side, in my PJs. When I’m comfortable, there’s no stopping me from writing. I could sit there for hours and just get it all out on paper. It’s like therapy…”– Jennie C

Most of the time, if I need to do typing, it’s at my desk. I have a huge touch screen and an antique wingback office chair that are perfection. However, if I’m actually *writing,* then I am usually in bed with my lap desk. Either way, there is ample space for a bag of cookies and cream Hershey’s Kisses or a big frozen margarita. – Jaqueline J.


Given all of these choices, I think I’ll bring Rena’s armchair to Greece and sip a margarita while I struggle through the next chapter of my masterpiece – or the next article for the Lulu blog.

Happy writing!

The Best Writing and Storytelling Podcasts for Authors

Boost your writing skills with podcasts recommended by Lulu for writing and storytelling.

We’re all book people here at Lulu. We believe in the power of telling stories and our mission is to give everyone the platform to do so. But technology has been as important to other forms of storytelling as it has been to book publishing. Case in point: podcasts.

There are dozens (or hundreds) of podcasts for every subjecg out there, and it’s no different for publishing, storytelling, and writing. If you’re an author with some downtime, you owe it to yourself to download some podcasts and plug in some headphones to make sure you stay at the top of your game.

Here are a few of the best podcasts to help you hone your writing skills and get your storytelling juices flowing.

Authorpreneur Lulu Author PodcastsAuthorpreneur Want to learn about the business of writing books? Whether they’re fiction writers or entrepreneurs, Jim Kukral gets tips and tricks from authors on how to make a living being an author in Authorpreneur. For anyone serious about making a living being a writer of any sort – or just for listeners who want to learn how people dedicated to their craft have carved out their niche – Authorpreneur is a valuable resource.

Recommended episode: How Andy Weir Took ‘The Martian” From Blog to BestSeller to Blockbuster Movie (Starring Matt Damon)

The Moth The Moth isn’t necessarily about writing, but it is about something that’s important to all writers: telling stories. Whether you’re writing business books or paranormal romance, it’s important to engage your audience. The Moth showcases some of the best live stories about nearly every topic imaginable, and is a great tool for learning how to tell a compelling story.

Recommended episode: Neil Gaiman – Liverpool Street

Dead Robots Society Podcast Lulu Author TipsThe Dead Robots’ Society As the title implies, The Dead Robots’ Society is a little more irreverent than other writing podcasts, and it could be right up your alley if you want something more lighthearted. Still, the hosts take writing very seriously and have no problem sharing their (sometimes painful) writing experiences. The most recent episode as of this post is “The Horrors of Back Cover Copy” and is a hilarious take on trying to sum up your story in a few hundred words.

Recommended episode: Episode 349 – Kickstarters and Patrons

Helping Writers Become Authors Interested in avoiding common writing mistakes? Having trouble writing compelling character arcs? Not sure how to pitch your novel? Helping Writers Become Authors covers every aspect of the book-writing process that you could ever hope to come across. If you want a comprehensive collection of tips – especially for fiction writers – download Helping Writers Become Authors today.

Recommended episode: Most Common Writing Mistakes, Pt. 32: Boring Opening Lines

Selected Shorts Brought to you by Symphony Space and WNYC, Selected Shorts is a collection of “fiction, sometimes classic, sometimes new, always performed by great actors from stage, screen and television who bring these short stories to life.” It’s a more traditional take on storytelling, as much a stage show as a podcast.

Recommended episode: Cannolis and Carroll

Lulu Podcast Snap JudgementSnap Judgement Sometimes the best way to tell a story is to combine it with other art forms. Snap Judgement features stories told to music and you’re just as likely to be inspired by the story being told as you are by the soundtrack it’s set to. Listening to stories is a very different experience than reading them, and hearing accompanying music brings that auditory engagement to a whole new level. It’ll make you think about how your audience interacts with your own stories.

Recommended episode: Snape #603 – Omen

The Writer Files Every episode of The Writer Files podcast is titled “How [Insert Author Here] Writes.” Could it be simpler than that? From bestselling authors to people who write for business – such as bloggers and copywriters – The Writer Files picks their brains to find out just how they get their work done. Learn about overcoming challenges, nurturing writing best practices, and more from a wide variety of authors.

Recommended episode: Standing Desks, Binge Reading, and James Patterson’s MasterClass

Is your favorite podcast listed here? Have some others that you’d love to share? Or maybe you have a podcast of your own! Let us know in the comments.


4 Tricks to Becoming a Prolific Writer

Lulu Author David BrownI have described myself as prolific, and after looking at my early track record no one could disagree. I waited many years before taking up the pen to write. But once I started I took off by most standards, writing four novels in two years.

Without hesitation it is impossible to be a prolific writer if you are always getting stumped by writer’s block. In fact it is tough being a writer at all if you keep getting stumped by anything, especially if you are just beginning.

No one but a writer is permitted the luxury of throwing up their hands and saying they can’t work for days, if not months! No doctor, lawyer, accountant or anyone else considers any type of block legitimate but writers. Imagine going to a doctor for a mysterious ailment and being told, “Come back in a couple of months. I have diagnosis block.” For myself, not having been trained as a writer, I had to choose whether or not to accept the odd notion of writer’s block. So when I started writing, I made a personal decision to reject the notion of writer’s block. Deciding to not accept writer’s block was easier than one might imagine.

Here are some of my tricks.

You Need Plots

It helped that I collected story plots for years before I began to write, but not having saved plots is no excuse. Once I committed to write I set my mind to develop original thoughts. Good and bad ideas all went down on a list. Being intentional with these ideas starts the wheels turning.

Research Fuels the Idea Engine

The best time for research is before you write. My research goes into an auxiliary Word file that I create for each project. The things that I learn not only fuel the evolution of the story but helps establish the breath of the story itself. Research has to be part of the joy of writing. It is an opportunity to expand one’s tent, so to speak.

Make Use of Pericopes

The word pericope comes to us from Greek through Late Latin and means “piece cut out.” Stated more succinctly, pericope is defined as extracts from a text that form a complete account or story. Pericopes come in different lengths and level of detail.

I apply the concept of pericopes to build out sections of a story, so at any time I am building story blocks that fit nicely within one unified plot. Once included, these sections require the same finishing touches that the overall novel needs. Pericope blocks work nicely to include visualization of settings.

Pericopes also work well to add layers to characters that explain actions and motivations. To me a flashback is just another pericope. By writing pericopes, simple stories can become delightfully complicated without becoming unorganized.

Guiding Question to Keep a Story Moving

Let me leave you with a small sampling of the guiding questions that I use to begin my writing day.

  1. Where is the story going and where do I want it to go?
  2. Where would most people expect this story to go?
  3. What is a good place for a pivot in the plot and should the transition be gradual or dramatic?
  4. Are the likeable characters sympathetic and are the unlikeable characters truly detestable?
  5. Is it time for a character to undergo redemption?
  6. Does the story make sense?

And always remember, half of the enjoyment of a good story is to take the reader someplace that they did not expect.

Author Bio

David Brown

David Brown is the quintessential Renaissance man. He holds degrees in Quantitative Economics, Business and even Theology. To go with that David has held CPA licenses in multiple states. He was also ordained by a major church organization and pastored for several years. This makes him a writer with great insight into human reasoning, passions and motivation. See his books at:

Why Authors Need Their Own Website

If you're an author, a website is crucial for marketing your writing career.

You’ve written your book. You’ve published it. Congratulations! So…what’s next?

If you’re like many authors, you want to start selling it. But it’s not enough to just make it available for sale and cross your fingers. After all, you have a lot of competition out there. And while you have a lot of control when you independently publish, that comes with a lot of responsibilities, too. You have to do a lot of the heavy lifting for marketing on your own. It may seem daunting, and you might not even know where to begin.

Why not start with a website?

While selling your book in bookstores is great, let’s face it: you need to be found online. Your job in marketing yourself is to remove as many barriers as possible for potential readers. You want it to be easy to find you, easy to learn about you, and easy to buy your book.

Part of this is building your personal brand. That’s right, brands aren’t just for multinational corporations to slap on packaging and billboards. Building your personal brand lets readers know you outside of your book and helps you connect with them and build relationships. This will make them more likely to want to buy what you’re selling.

Websites and social media have made this easier than ever, because it allows you to directly share your thoughts with people. If you have a marketing strategy that doesn’t involve a website, you’re missing out on a lot. Plus, having a site just might make you a better writer.

Here are four ways having your own website will boost your writing career.

Engage Readers

How do you stand out in a world full of millions of people selling their books? By making it personal. Build relationships with readers by sharing your thoughts, responding to comments and questions, and entertaining them – in other words, by being a real person and not just a name on a book cover.

Building close connections to a group of fans can add up quickly; in fact, it’s the whole idea behind Kevin Kelly’s 1,000 True Fans premise. If you can give people a place to find you and you have a conversation with them, showing that you care about them and not just about their money, you’ll be well on your way to building your fanbase.

Sell Your Book

Hopefully your book is available in every place that will carry it, from Lulu to Amazon to brick-and-mortar stores. But there are a lot of benefits to selling your book on your own. Setting up a storefront on your website – allowing readers to find out about you and buy right away, without needing to go to another site – removes a barrier for purchase and makes them that much more likely to click that “Buy” button.


Readers aren’t the only ones you’ll be able to reach with your website. Fellow authors, publishers, and booksellers are also online, and your website will allow you to network with them. Guest blog posts, for example, let you share tips and tricks and, even better, let you tap into someone else’s audience to build your own. Writing collaborations, workshops, author events – the bigger you grow your network, the more inroads you’ll have to great marketing and writing opportunities.

Practice Writing

Sure you’ve published a book, but that doesn’t mean there isn’t room for improvement! Even the best authors are always striving to get better. If you’re updating your website regularly, you’ll get a ton of practice writing, whether it’s responding to visitors, posting writing exercises, or learning how to write concisely with your author bio. When you’re an author there’s no such thing as writing too much, and when you’re writing for your site – contributing to your marketing efforts – you’re killing two birds with one stone.

Getting Started

Making your own site has never been easier. Using a blogging platform like WordPress is a great place to start; you can create static pages that will remain relatively unchanged – for example, your bio or contact information pages – and have a built-in blog for regular updates. Or you can choose a platform like Squarespace and use their templates to make creating your own page a snap.

Some platforms are free, only charging you for extras, while some will run you a small subscription fee. And even purchasing your own domain name only comes out to a few bucks a month. No matter what route you go, look at the time and money you’re putting into it as an investment: a little work now will pay dividends as you continue to grow.

Do you have your own website? Tell us about it in the comments! Share your insights with your fellow authors about what works for you (and what doesn’t).