Articles tagged "Self-Publishing"

4 Tricks to Becoming a Prolific Writer

Lulu Author David BrownI have described myself as prolific, and after looking at my early track record no one could disagree. I waited many years before taking up the pen to write. But once I started I took off by most standards, writing four novels in two years.

Without hesitation it is impossible to be a prolific writer if you are always getting stumped by writer’s block. In fact it is tough being a writer at all if you keep getting stumped by anything, especially if you are just beginning.

No one but a writer is permitted the luxury of throwing up their hands and saying they can’t work for days, if not months! No doctor, lawyer, accountant or anyone else considers any type of block legitimate but writers. Imagine going to a doctor for a mysterious ailment and being told, “Come back in a couple of months. I have diagnosis block.” For myself, not having been trained as a writer, I had to choose whether or not to accept the odd notion of writer’s block. So when I started writing, I made a personal decision to reject the notion of writer’s block. Deciding to not accept writer’s block was easier than one might imagine.

Here are some of my tricks.

You Need Plots

It helped that I collected story plots for years before I began to write, but not having saved plots is no excuse. Once I committed to write I set my mind to develop original thoughts. Good and bad ideas all went down on a list. Being intentional with these ideas starts the wheels turning.

Research Fuels the Idea Engine

The best time for research is before you write. My research goes into an auxiliary Word file that I create for each project. The things that I learn not only fuel the evolution of the story but helps establish the breath of the story itself. Research has to be part of the joy of writing. It is an opportunity to expand one’s tent, so to speak.

Make Use of Pericopes

The word pericope comes to us from Greek through Late Latin and means “piece cut out.” Stated more succinctly, pericope is defined as extracts from a text that form a complete account or story. Pericopes come in different lengths and level of detail.

I apply the concept of pericopes to build out sections of a story, so at any time I am building story blocks that fit nicely within one unified plot. Once included, these sections require the same finishing touches that the overall novel needs. Pericope blocks work nicely to include visualization of settings.

Pericopes also work well to add layers to characters that explain actions and motivations. To me a flashback is just another pericope. By writing pericopes, simple stories can become delightfully complicated without becoming unorganized.

Guiding Question to Keep a Story Moving

Let me leave you with a small sampling of the guiding questions that I use to begin my writing day.

  1. Where is the story going and where do I want it to go?
  2. Where would most people expect this story to go?
  3. What is a good place for a pivot in the plot and should the transition be gradual or dramatic?
  4. Are the likeable characters sympathetic and are the unlikeable characters truly detestable?
  5. Is it time for a character to undergo redemption?
  6. Does the story make sense?

And always remember, half of the enjoyment of a good story is to take the reader someplace that they did not expect.

Author Bio

David Brown

David Brown is the quintessential Renaissance man. He holds degrees in Quantitative Economics, Business and even Theology. To go with that David has held CPA licenses in multiple states. He was also ordained by a major church organization and pastored for several years. This makes him a writer with great insight into human reasoning, passions and motivation. See his books at: http://www.lulu.com/spotlight/dkbrown22526

Why Authors Need Their Own Website

If you're an author, a website is crucial for marketing your writing career.

You’ve written your book. You’ve published it. Congratulations! So…what’s next?

If you’re like many authors, you want to start selling it. But it’s not enough to just make it available for sale and cross your fingers. After all, you have a lot of competition out there. And while you have a lot of control when you independently publish, that comes with a lot of responsibilities, too. You have to do a lot of the heavy lifting for marketing on your own. It may seem daunting, and you might not even know where to begin.

Why not start with a website?

While selling your book in bookstores is great, let’s face it: you need to be found online. Your job in marketing yourself is to remove as many barriers as possible for potential readers. You want it to be easy to find you, easy to learn about you, and easy to buy your book.

Part of this is building your personal brand. That’s right, brands aren’t just for multinational corporations to slap on packaging and billboards. Building your personal brand lets readers know you outside of your book and helps you connect with them and build relationships. This will make them more likely to want to buy what you’re selling.

Websites and social media have made this easier than ever, because it allows you to directly share your thoughts with people. If you have a marketing strategy that doesn’t involve a website, you’re missing out on a lot. Plus, having a site just might make you a better writer.

Here are four ways having your own website will boost your writing career.

Engage Readers

How do you stand out in a world full of millions of people selling their books? By making it personal. Build relationships with readers by sharing your thoughts, responding to comments and questions, and entertaining them – in other words, by being a real person and not just a name on a book cover.

Building close connections to a group of fans can add up quickly; in fact, it’s the whole idea behind Kevin Kelly’s 1,000 True Fans premise. If you can give people a place to find you and you have a conversation with them, showing that you care about them and not just about their money, you’ll be well on your way to building your fanbase.

Sell Your Book

Hopefully your book is available in every place that will carry it, from Lulu to Amazon to brick-and-mortar stores. But there are a lot of benefits to selling your book on your own. Setting up a storefront on your website – allowing readers to find out about you and buy right away, without needing to go to another site – removes a barrier for purchase and makes them that much more likely to click that “Buy” button.

Network

Readers aren’t the only ones you’ll be able to reach with your website. Fellow authors, publishers, and booksellers are also online, and your website will allow you to network with them. Guest blog posts, for example, let you share tips and tricks and, even better, let you tap into someone else’s audience to build your own. Writing collaborations, workshops, author events – the bigger you grow your network, the more inroads you’ll have to great marketing and writing opportunities.

Practice Writing

Sure you’ve published a book, but that doesn’t mean there isn’t room for improvement! Even the best authors are always striving to get better. If you’re updating your website regularly, you’ll get a ton of practice writing, whether it’s responding to visitors, posting writing exercises, or learning how to write concisely with your author bio. When you’re an author there’s no such thing as writing too much, and when you’re writing for your site – contributing to your marketing efforts – you’re killing two birds with one stone.

Getting Started

Making your own site has never been easier. Using a blogging platform like WordPress is a great place to start; you can create static pages that will remain relatively unchanged – for example, your bio or contact information pages – and have a built-in blog for regular updates. Or you can choose a platform like Squarespace and use their templates to make creating your own page a snap.

Some platforms are free, only charging you for extras, while some will run you a small subscription fee. And even purchasing your own domain name only comes out to a few bucks a month. No matter what route you go, look at the time and money you’re putting into it as an investment: a little work now will pay dividends as you continue to grow.

Do you have your own website? Tell us about it in the comments! Share your insights with your fellow authors about what works for you (and what doesn’t).

5 Famous Authors Who Were Rejected by Publishers

Have you gotten a rejection letter from a publisher? You aren't alone.

Rejection slips, or form letters, however tactfully phrased, are lacerations of the soul, if not quite inventions of the devil—but there is no way around them.

– Isaac Asimov

We’ve all gotten rejected once or twice in our lives. This is especially true when it comes to authors: it’s all about putting yourself out there, and you’re bound to come across someone who isn’t a fan.

Of course, one of the benefits of publishing independently is that you don’t have to worry about rejection. There aren’t any gatekeepers trying to stop your work from seeing the light of day. You can publish what you like and let your work be judged by the people who really matter: readers.

Still, sometimes it’s nice to know you aren’t alone. Some of the most famous authors in the world have had their books rejected at one point or another. Here are a few to reassure you that even the greats hit speedbumps every now and then.

Sylvia Plath sent The Bell Jar in under a pseudonym, where it was immediately rejected. The editor then discovered the author’s true identity, and the manuscript was…rejected again.

“I have now re-read—or rather read more thoroughly—“The Bell Jar” with the knowledge that it is by Sylva Plath which has added considerably to its interest for it is obviously flagrantly autobiographical. But it still is not much of a novel.”

Ursula K. Le Guin’s The Left Hand of Darkness received this rejection letter:

A future multiple award winner.

It went on to win both the Hugo and Nebula Awards for best novel. Go figure.

Carrie by Stephen King was rejected 30 times. He even threw the manuscript away before his wife retrieved it from the trash.

Even Tarzan's author got rejected!

Tarzan of the Apes was initially rejected, but Edgar Rice Burroughs’ persistence eventually bore fruit when the novel became a classic.

Sometimes they get a little personal, as with the rejection for Ernest Hemingway’s The Sun Also Rises:

“If I may be frank, Mr. Hemingway — you certainly are in your prose — I found your efforts to be both tedious and offensive.”

And finally, one bonus rejection: Dr. Seuss’ first book, And to Think That I Saw It on Mulberry Street, was rejected 27 times. Where would we all be without a little Seuss in our life?

So there you have it: it happens to the best of us, but you can’t let it get you down! Is one of your favorite authors on this list? Have a rejection story of your own that you’ve learned from? Let us know in the comments!

Easy Ways to Sell Books at Events

Easy ways for you to sell your self-published book at events.Most independent authors are used to selling their books online. Sites like Lulu.com, Amazon, and other retailers are typically the place where you’ll get most of your sales. If you put in a little hustle, you can also get your books on the shelves of brick-and-mortar stores.

But what if you want to sell your books yourself? It takes some work, but that’s something you’re used to if you’re publishing on your own, right? Especially if you’re writing and publishing as a business rather than a hobby, selling your own books can open up a lot of networking and sales avenues; just listing on Amazon and leaving it be simply don’t offer the same opportunities.

If you find yourself at a lot of conferences, seminars, book signings, or other events, you might be leaving a lot of books on the table – literally – by not being proactive with your selling strategy. Here are a few ways you can be hands-on with your sales.

Sell Online
“But I already sell online! Isn’t that what Lulu and Amazon are for?”

You’re right, but the ease of selling through an online retailer comes with the inherent drawbacks of being locked into their platforms and rules. Maybe you want to sell your book somewhere you can have complete control – running your own discounts, bundling books, adding non-book products, and more.

Luckily, selling online has never been easier to do. Squarespace, Shopify, Big Cartel, and Gumroad are just a few of the platforms that let you set up your very own ecommerce site in minutes. Add images, product descriptions, and prices, and you’ve got yourself a full-fledged storefront that anyone in the world can find at their fingertips.

The best part is, it still works great for people at events. Maybe they don’t want to carry around a book for the rest of a conference or have to find a way to pack it into their bag for their flight home. Or maybe they want to take advantage of those special deals that you’re able to do when you’re selling on your own, like a bundle that includes one of your previous book.

Plus, there’s a lot to be said about having a professional-looking site with its own store. People know to take you and your business seriously because they can see that you’re taking yourself seriously.

Sell In-person
Conferences and other events are great places to sell your books. After all, you’ve already engaged your audience with a talk that showcased your expertise, and there’s nothing better than a book to let them go more in-depth and keep you at the top of their minds.

But even if you have a stack of books and a line of willing buyers, how do you move those books? Do you cross your fingers that everyone will have cash on them? Do you direct them to the Internet and hope they don’t forget before they have a chance to check out your site?

The answer is easy, because today’s tech allows anyone with a credit card to become your customer. Products like Square, Shopify, and PayPal Here let you plug a credit card reader right into your phone or tablet and accept plastic like a pro. You can also use Stripe or PayPal for electronic payments.

Selling in-person has a ton of benefits. You’re meeting your audience face-to-face, which goes a long way in building relationships and networks. You’re also giving them instant access to your book; instead of waiting around for it to be shipped, they can start flipping through it right away and strike up conversations with other readers.

And hey, maybe you’ll even get asked to sign a few copies. There’s no easier way to get started down the path of a celebrity!

What To Watch Out For
Selling books through a third party is easy. Take Lulu, for instance: you set up your book and we take care of the listing, the checkout process, the payment transaction, and making sure your book gets to your customer. If you’re selling on your own, these are all things you’ll need to take into account yourself.

Which platform are you going to use? Are there fees involved with accepting payments? How are you going to ship your packages out? How many copies of your book are you going to keep in stock? Will you accept returns?

That’s the tradeoff between selling on your own and letting someone else do it for you. When you have control of everything, you have to control everything. That isn’t to say one is better than the other; you just need to know what you’re getting yourself into and how much time you’re willing and able to put into your business. Just remember to keep your options open, and strike when the opportunity presents itself!

Have you had success striking out on your own and selling your books? Let us know your best tips and tools in the comments!

5 More Apps Every Writer Needs

5 Apps For Every Writer

Your writing time is precious. Last year we gave you five apps that every writer needs to check out. We’re back with five more apps to help you stay organized, stay on track, and make writing that much easier. Or maybe they’ll help make your life easier. Either way, you’ll thank us.

1. Evernote

We’ve talked before about the importance of using the cloud in your writing, and we called out Evernote in particular. Whether you’re using it for writing, note-taking, or research, Evernote is great at pulling everything together. You can save websites for quick reference, snap photos, and even chat with someone if you’re collaborating.

Best of all, Evernote syncs between every device it’s installed on. So type on your phone while you’re on the go and take a quick picture, and it’ll be at you laptop when you get back home. When you don’t have to worry about where you’re writing, it makes it a lot easier to actually get to writing!

Available on Android, iOS, and desktop.

2. Simple Pomodoro

The Pomodoro Technique was developed in the 1980s as a time management system, named after the Italian word for “tomato.” The basic idea is that you focus for 25 minutes at a time, punctuated by 3-5 minute breaks.

The good news is that you don’t need a tomato-shaped kitchen timer (after which the method is named), because you can time yourself from your phone or tablet. One of the best is Simple Pomodoro; like the name implies, it’s simple and straightforward. Tap to start the countdown, and when time’s up your break will start automatically count down, too. You’ll be amazed at how your time management improves once you get into a rhythm.

Available on Android.

3. Trello

Sometimes getting things done isn’t the problem – it’s keeping track of everything that gives you a headache! A little management can go a long way in keeping tasks straight. Trello is a project management system, but it works just as well for writers.

At its most basic, Trello works like this: you have boards for big projects, lists for groups or related tasks, and cards for individual tasks. This will let you break up your writing process however you wish: by chapter, by theme, by characters, and so on.  Once you get organized and don’t have to worry about figuring out where you left off, you can get past the planning and onto the writing.

Available on Android, iOS, and browsers.

4. Coffitivity

You have an issue: you have trouble working when things are too quiet, but turning on music or the television distracts you. What you really need is the perfect amount of background noise to keep you grounded. After all, studies have shown that ambient noise can spur creativity. Try Coffitivity as an easy way to keep those creative juices flowing.

Coffitivity lets you use the mild hustle and bustle of a coffee shop to keep you on track. Choose from ‘Morning Murmur,’ ‘Lunchtime Lounge,’ or ‘University Undertones’ and start listening. It’s that easy! Give it a try and see if it helps you get over that bout of writer’s block.

Available on Android, iOS, and web browsers.

5. IF

Ever wish you could automate the little things in your life? IF, the app from IFTTT (If This Then That), lets you connect the other apps in your life to try to make things a little easier.

The way it works is all in the name: “if something happens, then do something else.” You define the “somethings.” For example, if you favorite a tweet, then save it to Evernote. Or if you miss a call, then respond with an automated text. There are tons of supported apps and devices, from Facebook to Fitbit, and crossing even a few things off of your to-do list with automation will save you a lot of time in the end.

Available on Android and iOS.

Have you used any of these apps? What do you think of them? Do you have any favorites of your own that you think help make your life and writing a bit easier? Share your experiences in the comments below!

Educators Tackle Publishing at Textbook and Academic Authoring Conference

Lulu at TAA Conference

Summer is in full swing now. School’s out and families are getting ready to pile into their minivans to start their vacations to the beach, the mountains, or to visit family.

Lulu is no different! Okay, so maybe we aren’t going to the beach, but we’re still off to a lot of fun places, whether it’s showing up in person to meet authors or sponsoring events on topics that are near and dear to our hearts. In short, we’re spending our summer vacation spreading the joy of independent publishing to readers and writers everywhere. One that we’re really excited about is the 28th Annual Textbook & Academic Authoring Conference taking place June 19-20 in Las Vegas, Nevada.

Textbook and Academic Authoring Conference

At Lulu, we believe that one of the greatest benefits of self-publishing is that every expert can spread their knowledge and transform the way people approach learning and education. The TAA community is one of the premier groups when it comes to textbooks, journals, and other academic texts, and their annual conference is a one-stop shop for tips on handling the evolving publishing landscape, meeting fellow authors, and learning from industry veterans.

Health Informatics by Robert Hoyt

It’s a very cool event, and to make it even better, a Lulu author will be one of the speakers at TAA! Robert Hoyt, M.D., whose book Health Informatics: Practical Guide for Healthcare and Information Technology Professionals is in its sixth edition, is presenting on something we’re big fans of: Why You Should Consider “Self-Publishing” and “Publish-on-Demand”.

Dr. Hoyt created the Medical Informatics program at the University of West Florida, so he knows the challenges facing educators today, especially those who need to publish. In his presentation, he’ll touch on the advantages to self-publishing, the challenges he overcame, and more. There’s nothing more valuable than advice from someone who has been through it all before, and we have a feeling that Dr. Hoyt’s talk will be a hit.

Keep an eye out for Lulu at more events, shows, and conferences as the summer goes on, and feel free to share where your own summer vacation will take you! Any big signings or events you’re headed to? Or maybe you’re hitting a getaway that really inspires your writing. Let us know in the comments!

Beating the “Bookstore Blues”: 5 Tips for Getting Your Book into Bookstores

MJ Maccalupo, Lulu AuthorYou’ve written your first book, or maybe it’s your 20th one; no matter. You want people to read it – that is, other than friends and family – and you want it in bookstores, but you don’t know how to get it there. You have what I call the “Bookstore Blues.” So how do you go about getting your book into bookstores?

I can’t tell you the best way for you to do it; that depends a great deal on you and the bookstore owner/manager. What I can tell you is how I go about it. I have found in my years as an outside salesman that there are a few key things that will boost your odds of success when you approach a bookstore owner/manager.

Prepare for your call

Go into the bookstore with your “elevator pitch” ready, rehearsed and sounding natural – not rote. Know who you need to speak with and be sure they have the time to talk with you. That may mean a phone call and appointment scheduled ahead of your visit; or, if cold-calling, a short pitch with a follow-up visit.

And by the way, even if you do have an appointment, remember that indie bookstores need to serve their customers, not you. So be prepared to have your pitch interrupted. Just back off and wait. Also, being able to chit-chat about the store’s uniqueness and the neighborhood it serves to show them that you are interested in their business. It only takes a little research to find out about them, and it will be greatly appreciated by them.

Researching the store can also save you a lot of travel and time as well. You don’t want to drive 50 miles only to find it’s a used bookstore or a genre-specific one. Some others may call themselves bookstores, but have most of their floor space dedicated to everything but books.

Benefit sell

Give them a reason to put your book on their shelf. What is so exciting about your book to make them want to share it with their customers? In other words, how will it benefit them and their loyal customers to have your book in their store?

Anticipate resistance

They were not just waiting for you to show up and save the day. Remember, you’re not the first one to knock on their door attempting to get a book on the shelf. Be ready to show what is unique about your book. Also be ready to leave a copy, flyer or some other material with the promise of a follow-up call in a few days or a week, once they’ve had a chance to look over your work.

Show you’re really in the game

Treat them as if this is the beginning, not the end, of your relationship. Suggest activities that you can do to help boost sales, such as signings or readings by yourself or with other local authors. How are you going to help move your book off the shelf?

Be ready to negotiate

Especially if your book is non-returnable, be prepared to have it put on the shelf on consignment. You can negotiate the split with the store. Usually, it’s somewhere between 60/40 and 75/25. (Don’t forget, you are absorbing the cost of printing). And while the latter sounds much better, it is a business and they might be more inclined to sell a book when they get a higher percentage of the selling price. Unless, of course, you have a best-seller on your hands – then go for it!

With these five things in mind, take a deep breath and remember that while you may not be a salesman (or saleswoman), most bookstore owners/managers will give you a chance if you present yourself as professional, knowledgeable, polite and concise when you approach them to get your book in their store.

And finally – have fun!

 

Author Bio

MJ Maccalupo, Ed.D.

Michael is the author of three novels: Where the Road Begins, Murder at Ravenswood Hall and The Allentown Murders (the Hap Pozner series), and a collection, The Almost Definitive Collection vol. 1 (short stories, essays, poems and a play). His books are available online and in bookstores in Southeastern NC, Western PA and Western NY. He has appeared on radio and television (cable and network) with his books. His books have also been reviewed in magazines and newspapers. Currently he is working on several novels to be released late this summer and fall. He lives with his family in Wilmington, NC. Visit his website at: http://mjmaccalupo.com