Articles tagged "Self-Publishing"

Proofreading: What Makes a Great Reader?

Taking an idea and turning it into a written work is no easy task. The process is long, arduous, and riddled with interconnected steps. It can be easy to overlook proofreading. You’ve written a book after all! The excitement to get it into print and out there for the world to see is tremendous.

But don’t put the cart before the chicken!

Or something like that. Anyway, don’t get ahead of yourself.

Its vital that you get some eyes on your work before you publish. Proofreaders serve a variety of critical purposes:

  1. Spelling and gramatical errors
    This one might seem obvious, but you shouldn’t let anything go without notice. Get as many trusted readers as you can to give feedback regarding spelling, grammar, word choice, and syntax.
  2. Plot, pacing, and organizational feedback
    A topic or story you’re passionate about might hold your interest indefinitely, but if the pace is crawling, the plot languishing, or the content organized in a counter-intuitive way, readers are not encouraged to stick with the book.
  3. Overall opinions about the work
    Presumably, you had a goal in mind when you started the book. An endpoint for your characters. A piece of information you want to convey to readers. A bit of historical data you want to commit to writing. Whatever the content’s purpose, you need a holistic opinion about how what you’ve created works as a book.

With the above roles in mind, you’ll want to seek out individuals you can trust to give honest opinions. I cannot stress enough how important diversity is here. As an example, my ideal proofreading group would include:

  • 2 or 3 people familiar with you and your writing
  • 2 or 3 people unfamiliar with your writing (friend of a friend, member of a local writing group, etc.)
  • Someone with a strong editorial and/or publishing background (this might require paying someone)

Local writing groups are a great place to start. You’ll find like minded writers, and in most cases eager proofreaders. Family and friends work too, though there is a good chance they’ll be more supportive and less critical than you need. But you should absolutely get the opinions of BOTH. You need a variety of voices, with all the associated motivations, to truly get the most from your book.

There’s a few specific attributes to look for in your proofreader:

  1. Patience
    Reading a rough draft, no matter how well written, is a lot of work. Your proofreader needs to have the patience to stick with your work from start to finish, without wavering or losing interest.
  2. Avid reader
    It is not necessary, but is quite beneficial, if your proofreader is familiar with the type of writing your are doing. If you’ve written a fictional tale, you might not want to engage someone who primarily reads non-fiction to proofread.
  3. Thorough
    Alongside patience, your ideal proofreader will be thorough and detail oriented. Someone who always seeings a thing through to the end, and puts in the same effort from start to finish. Proofreading a book is no easy task, and your proofreader is going to be a critical player in helping you  create a book readers will want to pick up.

Proofreaders are crucial to perfecting your manuscript prior to publishing. Don’t overlook the value of unbiased observes.

 

Author: Edie Summers – The Memory of Health

Lulu author Edie Summers has more than a decade of experience in health and wellness. Her book draws from personal experiences to highlight the benefits of mindful living in conjunction with more traditional health care options.

Recently, Lulu sat down with Edie to hear how she approached self-publishing her memoir, and what mattered most to her in finding a company to work with her on this project.

 


Get the Book

The Memory of Health

A memoir and guide to living well. The Memory of Health is a meditation and conversation on well-being. What makes you thrive, even in the face of great odds? What makes you come alive? At the age of 22, Edie developed chronic fatigue after having surgery for a ski accident. While physical therapy was helpful, she had to seek alternative treatment to regain full use of her knee. In the course of seeking answers to her health challenges, she discovered the power of mindful living and became a conscious consumer in her quest for true well-being. Whether you like mainstream, alternative, or integrative medicine as your solution for health and well-being, be conscious of the choices you make, because they matter.

Glasstree: The Evolution of Academic Publishing

Everything evolves – even academic publishing.
Glasstree is the next step in the evolution of publishing.

Launched by Lulu in 2016, Glasstree boasts the industry’s lowest publishing and processing fees for academics, researchers and educators to publish and distribute print, ebooks and Open Access content.

We believe the world benefits when knowledge is shared, access to it is democratized, and authors are equitably rewarded for their effort.

Take the next step.
Take control.
Publish and prosper with Glasstree Academic Publishing

Like, Follow, Share: What’s in it for me?

Every day we are asked by friends, acquaintances, and companies to Like, Follow or Share their page or post. It’s simple enough. It requires only a click. Lulu is no different. Like you, we are always happy to see new Likes, but what’s in it for you when you Like Lulu?

If you are a fan of innovative, independent authors, liking Lulu on Facebook will keep you in the know about new authors and daily discounts. But readers shouldn’t stop there. You should also Like your favorite author’s Facebook page and stay informed about their upcoming events and new releases. By creating a relationship with an author, you may get sneak peaks at future titles, covers or early chapters. Surely that’s worth the investment of a click.

If you are an author who published with Lulu, we recommend you not only Like our page, but also consider Following us as well. When you follow Lulu, you are assured of receiving the daily discount and other news, which you can then Share with your Facebook fans.

Periodically sharing Lulu discounts on Facebook gives you an excuse to reach out to your readers with a personalized message in addition to savings. If you are feeling especially generous, you can further entice new readers by supersizing the daily discount. You can easily change a 20% discount to 30% or offer 15% off your book when Lulu is offering free shipping. Click here to learn how.

 

Your target audience already loves books, discounts and Facebook. However, if you are trying to attract new readers, remember the “Rule of Seven” – on average, a person must see or hear your marketing message seven times before it actually registers. The more a person sees your book mentioned online, the more likely they are to take the next step – clicking to learn more which leads to purchases. So don’t be shy about sharing your story, your book, or those Lulu discounts.

Likewise, don’t be afraid to ask your fans to share with their friends. Word-of-mouth and social media are the two most popular means of discovering new books.

So, Like us today and Share us regularly. It only takes a few clicks to reach a worldwide audience.

I told three friends and they told three friends and so on….

What’s New at Lulu? Everything Is About to Change

Prior to the launch of Glasstree, our academic and educational publishing brand, we asked CEO Nigel Lee what changes Lulu authors can expect in the coming months.

Since this interview was recorded, we have moved into our new space, Glasstree was successfully launched, and our focus has returned to refining the new publishing tools, opening new distribution options, and redesigning Lulu.com.

As Nigel says, “Watch this space. Everything is about to change.”

Does Your Cover Design Deserve an Award?

There are countless individuals who never question the value of physical books. In fact, the importance of the printed book, as a physical object, as a cherished possession, as a work of art, has increased in the eyes of the public. Over the centuries, the staying power of printed books is surprising, even as new technologies emerged to woo (and distract) the masses.

Entering its thirty-first year, the New York Book Show continues to recognize the best in book design, production, and manufacturing. Hundreds of books are submitted each year, their content spanning everything from academic topics to picture books to prize-winning fiction and nonfiction for all age groups. Every aspect of submitted books—from artwork to paper quality, from binding to special features, and more—are taken into consideration to determine which books exhibit true artistry, craftsmanship, and an understanding of the printed book’s potential.

Another recent evolution within the publishing industry is the proliferation of self-publishing. While there may be some who denigrate this avenue as “vanity publishing,” the truth is that self-publishing has become an undeniable part of the publishing industry and has brought forth many fantastic works that may not have otherwise been able to find their audiences.

Authors, designers, printers, service providers, and freelancers have benefited from self-publishing—not to mention countless readers. All of this is why The New York Book Show is thrilled to include a contest category for best self-published covers. This category recognizes the best in cover design for self-published books that appear in print and electronic format. Books in this category will be judged solely on cover design.

Submissions are currently open through Wednesday, April 5, 2017. Books originally published between January 1, 2016 and December 31, 2016 in eBook format, print format, or both are eligible across all genres and all ages. All winning covers will be displayed during the book show in October and appear in our print catalog honoring winning titles across all categories (visit www.newyorkbookshow.com/portfolio/self-published-covers to view last year’s Self-Published Cover Design winners).

All self-published titles will be judged on cover design only. Entry is accepted via the website, www.newyorkbookshow.com. PDFs of front covers are required at time of submission, uploaded using the online submissions form.

The book show itself will be held Thursday, October 12, 2017 at Battery Gardens in New York City (tickets available for purchase in September). All winning titles will be on display to review, handle, and fall in love with in a free-form, social forum that encourages mingling among the hundreds of book lovers in attendance. Dinner, dessert, and an open bar will be provided. It is a truly uplifting celebration of the wisdom, innovation, and ambition behind the book as a physical object.

To learn more about the New York Book Show, hosted by the Book Industry Guild of New York, please visit www.newyorkbookshow.com or The Book Industry Guild of New York.

Author Sylvia Inks: Publishing Project Planning

Last week, author Sylvia Inks dropped by the Lulu office to talk about her experience writing and self-publishing her book “Small Business Finance for the Busy Entrepreneur: Blueprint for Building a Solid Profitable Business.”

Her book includes 21 tips for financial success, but today we discussed author success and the need for a publishing project plan.  Sylvia strongly recommends a plan that includes all the tasks you need to complete your book from writing it to the launch.

We wish to thank Sylvia for her time and expertise. If you wish to learn more, checkout our Facebook page. Sylvia and Grant had a detailed and wide-ranging live interview as part of our Facebook Live series.

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