Articles tagged "Self-Publishing"

Lulu’s 13 Days of Writing – Day 1 Video

On the first day of writing my true love gave to me….

We created fun holiday videos in stop animation to celebrate writers. There is a great deal being announced each day of the 13 days (Dec. 13- Dec. 26, 2012), so stay tuned!

EPUBs Made Even Easier with Lulu Ebook Enhancements

Getting your eBook ready for the world to see can be a learning experience – for authors and for Lulu. We always want to give you the best, easiest tools possible to get your eBook out there, and part of reaching that goal is making changes to the process to make it as painless as possible. Case in point: the new multi-file upload and table of contents preview features that help you to make sure you’re well on your way to having a distribution-ready EPUB file.

Making your EPUB file was already pretty easy. You can upload Microsoft DOC and DOCX, RTF, and ODF files, and we’ll take care of converting them into an EPUB for you. For print books you could always upload multiple files and we’d stitch them together into one coherent, print-ready PDF. Now you have the same convenience for your eBook. Maybe you’ve been serializing your work or maybe you’re just taking it one chapter at a time; either way, it’s simple to move forward. Just get  your individual files ready with the first line formatted as Heading 1, upload all of the files and move them around so they’re in the order you want, and you’re done! You’ll have a finished EPUB in no time.

(For more info on our recent enhancements, click on the image above.)

Speaking of those headings, if you’ve ever created an eBook on Lulu you might have received an error message regarding your NCX – the eBook’s table of contents that lets the reader jump instantly to any chapter or section. After all, it’s one of the top ten reasons why eBooks are rejected for retail distribution. Creating a proper NCX requires a pretty straightforward but very specific use of styles and headings so that all of your chapters, sections, and subsections line up appropriately. Not sure if you’ve done yours correctly? After you upload your eBook files you’ll now find a table of contents preview that will let you see how everything will be ordered in your NCX. If you’ve used the method above to upload multiple files for your EPUB, this preview is a simple way to make sure everything was put together just the way you wanted.

You’ve already got the Lulu eBook Creator Guide with all the information you could ever want about eBooks right at your fingertips, and these new additions to the Lulu site will help you out even more along the way. Plus, we still have our great paid services available if you want everything taken care of for you with no hassle. There’s never been a better time to create your eBook, and it’s never been easier to do it with Lulu.

Author Interview: Troy M. Cusson

What are your books about & what message are you trying to share through your children’s books?
Dawn The Deer & Dawn The Deer Enjoys The Fall are glimpses into what a quiet, peaceful little doe experiences in her day in the Finger Lakes Region of Upstate NY. Colors, creatures, sights, sounds and smells are all around her, and she stops to enjoy them all. If I could convey any message with my children’s books it would be to do as our friend Dawn does: to stop, if only for a moment, and enjoy your day. Take in all the wonderful things around you. The way the sky looks at the moment the sun hits the horizon during a sunset, the way wet leaves smell on a wooded trail in October, the crunch of fresh fallen snow under your feet in the winter. There is so much to enjoy in every new day.

What inspired you to write?
I guess you could say it was Dawn herself. Everyday my family and I would see her out and about in our neighborhood and on one particularly beautiful July morning, while enjoying a cup of coffee on my porch with my wife, I said,”Ya know, that deer is around so much we should probably name her.” My wife then said, “I’ve been calling her Dawn as I always see her around in the morning.” I said, “Dawn The Deer, that sounds like a perfect name for a children’s book!” After a few more minutes of watching her it hit me, . . . I could write a children’s book about all of the things that Dawn sees or does in any given summer day. From there, the story pretty much wrote itself as I just put to rhyme all that I saw her experiencing. The birds, the squirrels, the children playing nearby, the ravens, all of them were going about their day and Dawn was taking it all in.


What have been the challenges you’ve faced with writing / self-publishing?
My first challenge was finding the right artist to illustrate my stories. In an effort to keep it simple I tried modifying photos I had taken in PhotoShop but was not able to get them dialed in. I asked a friend who had done some cartoons in the past if he would be interested but he wasn’t able to get me what I wanted either. It was then I thought about approaching the art department at the college I work at to see if maybe there was a student who was proficient in watercolor artwork who needed a project to work on for classwork. The director of our art department put me in contact with Crystal Cochell,

Could pay-what-you-want pricing models spell more money for creators?

In the fall of 2007, Radiohead released their seventh studio album In Rainbows as a digital download using a pay-what-you-want model. At the time, the decision blew some minds. Pay what you want? Whatever you want? For a RADIOHEAD ALBUM??

The decision to pursue such an untested marketing move exhibited real guts on the part of the band and, more importantly, a lot of faith in their fans. By reconfiguring the transaction and empowering the customers, Radiohead managed to flip the script. Although fans were given the option of paying nothing for the new album, pre-release sales exceeded total sales from their previous album Hail to the Thief, released via traditional means. 

Then again this summer, the internet was agog about comedian Louis CK’s no-frills sales approach. In December of last year, CK turned heads when he bypassed a corporate release of a comedy special, instead selling it directly to viewers for $5 on his website. Then, in June he pulled a similar move: selling tickets to his upcoming tour directly to fans, rather than through Ticketmaster (which can occasion a 40% service charge). The result of both experiments was stunning: CK made over $1 million dollars in just 10 days from his comedy special and bypassed $4.5 million in ticket sales in two days.

But would this work for books? (So goes the question in my head, always). Perhaps so! According to a story published this week in The Guardian, a pay-what-you-want experiment in eBook bundling is turning heads and making serious cash. Put together by Humble Bundle, Inc., the Humble ebook Bundle is a collection of 13 eBooks sold at a price determined by the purchaser, but of at least 1 cent. Customers who pay more than the average price — currently sitting at around $14 — unlock extra content (more books, in this case). In another interesting twist, customers are given the option of dividing the money they spend between several recipients as they see fit, including the authors, Humble Bundle, and a variety of charities such as Child’s Play Charity, the Electronic Frontier Foundation,  and/or the Science Fiction and Fantasy Writers of America.

And how about the content backing up such a good idea? Surprise, surprise, it’s great stuff! The bundle includes work from contemporary sci-fi greats such as Neil Gaiman, Cory Doctorow, and John Scalzi as well as up-and-comers like Lauren Beukes, Paolo Bacigalupi, John Scalzi and Kelly Link.

Sales of the bundle are astounding. In just two weeks, the bundle has made over $1.1 million dollars, with over 80,000 bundles sold at an average price of $14.18. These sales figures are staggering (Lauren Beukes points out that 80,000 copies is “New York Times bestseller-level sales.”) The response to such a radical sales model is heartening.

Pay-what-you-want and direct sales models spell exciting possibilities for the publishing industry. Could a sales plan like this become more regular? How could bundling young authors and bestsellers benefit both? Let’s hear your thoughts on how this could change the game.

Additional Reading: Would you let readers price your book?

Author Success Story: Robert Marckini

When Robert Marckini was diagnosed with prostate cancer 12 years ago, his life came to a stop. He was devastated, but also motivated — to find the best care. Robert quickly ruled out surgery after seeing what it did to his brother, who’d been diagnosed with the disease years earlier. So he started looking into other options, such as external beam radiation, internal radiation, cryosurgery, and active surveillance. He read everything he could find on the Internet and in libraries, interviewed a number of doctors representing each treatment modality, and spoke to dozens of patients. With all this information, Robert felt a duty to help others make their best choice. Thus his book You Can Beat Prostate Cancer was conceived.

As many independently published authors can attest, once the manuscript was done, they turned toward traditional publishing but found mostly rejections and closed doors. Robert had the same experience. As he explains:

“When I approached publishers, they told me I needed an agent. When I approached agents, they told me I needed to have been published before. The decision to self publish was easy.”

Now You Can Beat Prostate Cancer is available on Amazon, Lulu, Ebay, and B&N.com.

Although Robert doesn’t have a social media platform, he still managed to spread the word by mentioning the book’s publication in his monthly newsletter. Started in 2001, it runs between 18 to 22 pages and covers prostate cancer prevention, detection, treatment and proton therapy. Currently his newsletter goes to 6,200 members and 1,000 additional readers.

Robert also encouraged both practitioners and patients to review his book on various retailer’s websites. His nudging definitely paid off — he’s garnered over 100 reviews on his Amazon page (a “must read for all men” says one customer) and close to 30 (“If you should buy one book about prostate cancer – this is the one,” says a reader) on Lulu. That said, explains Robert, his strategy mostly relied upon the strength of the product.

“Most of the marketing happens by word of mouth from men and women who have read my book and found it helpful. Many have told me it changed their lives.”

He may not have ever thought he’d be an author but Robert Marckini sure is now — and for aspiring writers he has some advice:

“Don’t put off starting your book. Just sit down and start writing. It will come to you. Go over your drafts many, many times. Have trusted friends and pseudo-grammarians review your manuscript. Read Zinsser’s book, On Writing Well. It’s the best book I read on how to write a book.”

As for Robert, he’s already at work on a second edition that will include an index, information on the latest developments in prostate cancer detection and treatment, along with considerably more graphics.

Last Day To Enter To Win Family Photo Contest

It’s the final day to submit photos to Lulu’s Family Photos for the Holidays contest to win a Canon Rebel T3i Camera (worth $650), 2 Google Nexus 7 Tablets, Target gift cards and Lulu bucks. After peaking at the submissions that have come in so far, we have to admit we’ve had a few “aaaawwwwww!!!” moments that make us all want to rush to the phone and call our relatives to remind them that we love them and miss them.

This whole contest idea got started when a fellow Lunatic made a photo book of her son’s Little League pictures as a gift for his coach. You really realize the power of a photograph when you see a big burly guy like him tear up as he leafs through the pages.

Creepy, Spooky, Scary Reads. Are you Ready for Halloween?

The temperature is dropping and golden leaves are beginning to litter the street, cobwebs are being strewn across porches and Jack O’Lanterns are being carved. Halloween is almost upon us.

Scary stories have always been a central part of my reading experience. From R.L. Stine to Edgar Allen Poe, readers are attracted to things that spook us out. I remember reading Roald Dahl’s Book of Ghost Stories underneath my blankets when I was little, scared of even the sounds of trees in the wind.

As writers, we use suspense in almost everything we write. We like getting readers itching to get to that next page, to get to that reveal. For horror story writers, their craft is creating the drive for each reader to finish the book, even as they fight sleep.

So to get into the mood for this most haunted of holidays, here’s a reading list of spooky titles written by Lulu authors.

The Book of Halloween: For an introduction to the holiday itself, check out The Book of Halloween by Ruth Edna Kelly. Featuring the origins of the holiday, from a pagan celebration to an all-American tradition, it makes for some pretty great trivia while devouring your candy.