I’m honored to have Lorraine Holloway-White guest blog today. Lorraine has done well in establishing not only herself, but other authors as well through her website Authors on Show. Lorraine is a leader in the Lulu community and can often be found helping others on our Facebook page. Lorraine feels so strongly about her Lulu experience, that she has asked to write a post for our blog.
“In My Eyes, Lulu is the Best”
By Lorraine Holloway-White
Author of A Sceptical Medium
Just over a year ago I was a housewife who was pretty unfulfilled. Today, I am an author, public speaker and natural medium/healer who is well respected the world over. A lot of this is thanks to Lulu as I am also now a published author.
When I started writing, I was seen on a writing site and signed within a month by an agent, who has sadly turned out to have done nothing much for me. My agents told me to get “well-known” so I set up a site called, Authors on Show (AOS) where I would promote authors and they would promote the site. In less than seven months, we have been voted one of the best sites for writers in the world and reached the final top twenty. Sadly we didn’t win, but what an achievement in such a short space of time. I was also voted for and came 19th in the innovation category in the Twitter Shorty Awards for AOS. I also have a private blog called, A Sceptical Medium, which is also the name of my two self published books. The first book was nominated in the books section of the Shorty Awards and came first.
During the year I have been with my agents, I had lots of people asking where they could buy my books. I had nowhere to send them though as they weren’t published and then I heard of Lulu. In order to give something to people asking, I produced two books from my blog, which also contain excerpts from three other books that my agents are meant to be trying to sell to publishing houses. What an amazing find Lulu was – I cannot praise them highly enough.
In a nutshell they are both misunderstood. Poor St. Valentine–there is actually no historical evidence that his sentiments were intentionally romantic. It is reported that he healed the blind daughter of his jailor and then wrote her a note signed: “From Your Valentine.” That was his name after all; how else would he have signed it?
Just like the St. Valentine story, perceptions of the best way to promote your book are not always true. You might want to dump the idea of promoting your book and start courting the notion of promoting yourself. Let’s remember whose idea the book was: yours!
You are the best publicity tool, not the book.
It was never the Valentine’s Day card that did it for me; it was the message in the card that made me smile thinking of the sender. For fun, let’s say your book is the card and its contents are the message. The most compelling part of that idea is the author behind it, you. Think about the last few books you’ve loved. You should be able to tell me something about the authors: their history, credentials, education. Those are the things your readers will need to absorb to make the same connection with you. Once that connection is bridged, you might have a relationship that surpasses a first date, your readers will know you as the expert on the topic or a leading resource in your genre.
How does this happen? For example, if you’re an expert on ancient Rome, and have written a book about Roman saints, now would be a great time to be promoting your expertise. Think of all the newspapers, magazines, and TV shows that want to talk about the origin of Valentine’s Day! You could be their go-to person to explain the myths and little-known facts about poor misunderstood St. Valentine.
We’ll never know if St. Valentine’s intentions of romance in his note were real or not. What IS real, however, is the impact that a great publicity campaign can have on your book sales!