Articles tagged "sell more books"

Sell More Books: Super Size Seasonal Discounts

inventory-discounts

Let’s try out a few seasonal slogans you could use for holiday marketing efforts…

“Stuff those stockings with books!”

“Put some books on that shelf by the elf!”

“A dreidel AND a book? Best Hanukah ever!”

“Deck the halls with deals on books and while you’re at it strategically develop a marketing plan that takes advantage of Lulu.com’s seasonal sales and discounts.”

Okay, so that last one doesn’t quite flow off the tongue, but it’s good advice all the same. Coordinating your marketing efforts to coincide with Lulu’s impressive holiday discounts is the next best thing to having your books carried right down your readers’ chimneys by Santa himself.

What’s so great about it? For starters, everyone loves books and they love saving money. All you have to do is share the Lulu discount codes in your email and social media marketing. Don’t forget to also share the expiration date and any restrictions.

 

Savvy Marketing Tip

Did you know that when Lulu offers a store-wide discount, you can sweeten the deal by adding another 5, 10, or 15% off? That’s right, a 25% off sale can easily be bumped up to 30 or 40% off for huge savings.

Using this strategy, you can make any day Black Friday, Cyber Monday, or create your own huge sale event.

 

Here’s How to Juice Those Discounts

You can add a discount in the Lulu Bookstore for any printed book or calendar priced above the manufacturing cost.

  • Go to My Projects and click on the project title.
  • Scroll down to Pricing and Creator Revenues and click Edit.
  • Click Pricing Details to view manufacturing and profit splits

self_publishing_-_lulu_com

  • Click Set Discount and choose the percentage discount you wish to offer.
  • Click Set Discount to apply the discount.
  • Click Pricing Details to view the discounted price and your revenue.
  • Click Save Changes.

 

self_publishing_-_lulu_com

The discount is immediately applied to your book or calendar in the Lulu bookstore.

Note: When applied to purchases, Lulu discounts do not affect author revenue. Author-applied discounts reduce profits and therefore reduce author revenue.

Create a Sales Event

Tell everyone about your super sale.

I’m teaming up with Lulu to offer my book, <book title> at a special discount just for friends/family/fans/readers.

For X days only, Enter code XXXXXXX at checkout and save XX%.

Don’t forget, coupon codes are case-sensitive.

Offer expires: MM/DD/YYYY

Include a link to your book’s product page to make it easy for your buyers to make the purchase. And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email or post it on social media letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page.

 

Happy, Healthy AND Prosperous Holidays

The Christmas holidays are quickly approaching. Here’s a bit of advice to help make them merry.

  • Smile often and laugh loudly – it will increase your happiness.
  • Drink lots of water, wash your hands often, and get lots of sleep to stay healthy.
  • Encourage your readers to purchase your books and calendars in the Lulu bookstore for greater prosperity.

Your book should be available in the online bookstores in which your readers prefer to shop. But, you also want to make the highest profit possible. Help your fans help you by letting them know that your book is available in the Lulu Bookstore and all other online retailers. Always include a link to your Lulu product page when promoting your book on your webpage, social media, and email.

 

Sell More Books: Christmas Marketing Ideas

xmas-tree-bookshelf-red

Know what would look good on this shelf? Your book!

Being a self-published author is a bit like being Santa, but without any elves. In some ways this is great; you get to make all the decisions and things get done the way you want them to be done. On the other hand, you have to make all the decisions and things don’t get done until you do them.

Take a deep breath and reinvigorate yourself by reflecting on what you have already accomplished. You are a published author. You are among the select few who had an idea, struggled through all the drafts and rewrites, and published a book. As a result, people around the world can now enjoy and benefit from your work. You changed lives. You made a difference.

With Christmas just around the corner, it’s time for you to profit from your effort, and there’s no time to waste. Books make great gifts, everyone (including Santa) knows this, but how are you planning to sell your book this Christmas? If your plan is to simply get it into the Amazon bookstore and hope for the best, you are likely to be disappointed. It’s time to take things into your own hands.

Here are few easy ideas to help you spread the word and generate holiday sales:

  • Create an “About the Author” page on your website to act as your press kit.  Share this page on all your social media pages.
  • Write a press release about your book and send it to all local newspapers and radio stations. Include a link to your media kit with your press release.
  • Contact your public library and offer to conduct a seminar on self-publishing or lead a discussion about your author experience.
  • Contact your local bookstores and schedule a reading and book signing.
  • Team up with other writers and sponsor a booth at local Christmas festivals in your area.
  • Add a “buy-now” button to your website and advertise Lulu’s weekly discounts to encourage holiday sales. Remember, your revenues are much higher from sales made in the Lulu bookstore.
  • Offer personalized, signed copies of your book on your website and social media pages.
ornaments-christmas-tree-books

Take advantage of Lulu’s weekly discounts when stocking up for holiday sales.

Business-savvy authors have learned that by taking advantage of Lulu’s weekly discounts – on top of their author discount – they can earn more revenue per book by selling to readers during events or directly from their website. This strategy requires you to dedicate time for packing and shipping orders, but it also allows you to sign and personalize books and add bonus items such as bookmarks and thank you notes to orders. These small personal touches create a connection between you and your readers, making them more likely to recommend your books to their friends.

xmas-tree-bookshelfAn added bonus to events and direct sales is that you can collect buyers’ email addresses to add to your mailing list allowing you to market directly to fans when your next book is published.

So, make a plan now to market your book locally and online, stock up*, and get ready for the best Christmas season yet.

*If you are planning to purchase more than 100 books, please contact our bulk sales desk for a custom quote.  We may be able to help you save even more on your planned purchases.

 

More Marketing Tips

Make More Money: Include Lulu Discount Codes in your Marketing Emails

Make the Most of Seasonal Sales

Holiday Publishing Checklist for Authors

Five Hours to Success: Sell More Books

 

Five Hours to Success: Sell More Books

Featured_Article_Narrow

You will spends months, maybe years writing, editing, and rewriting your book. When all of that is done, you can release your work into the world with just a few clicks on Lulu.com.  For some authors the work stops there, but successful authors know that’s when the real work begins. How will you make your book visible in a marketplace full of books? How will you get your book onto the bestseller lists? Where will you find the time and the money to market your book to your audience?

For most authors, marketing a new book will likely be more challenging than writing it.  To help you focus your efforts, we asked 4000 of our bestselling authors how many hours a week they spend marketing their books.

Lulu-Marketing-Your-Book-For-Holiday-Sales_pdf

The majority of best selling authors (61%) dedicated five hours or less to book marketing each week. 16% — about one out of every six — said they spent 5-10 hours a week on marketing tasks. Only 25% of these authors said they spend more than ten hours a week marketing their book to their audience.

How much time can you invest?

Let’s face it, authors would rather be writing than marketing. It’s what you are good at, but without a marketing plan, your book will simply gather digital dust on some online bookshelf.

By breaking marketing tasks into small steps, you can make them more manageable, regardless of your time constraints. If you only have five hours a week, work in blocks of one to two hours. Keep plugging away until every item on the list below has been researched and completed:

  1. Define your audience
    • If you aren’t familiar with your audience and their shopping habits, research them to gain that understanding
    • Write a one-paragraph description of your target audience – what they like, where they shop, etc.
    • Find those people and get your book in front of them
  2. Write your book’s elevator pitch
  3. Create a website
    • Write a detailed author biography page and include a head shot
    • Set up an email opt-in to create a mailing list (see below)
    • Add a page for editors and bloggers to request review copies of your book
    • Add new articles, transcripts of recent interviews, and reprints of book reviews
    • Add a blog to your site. Update it at least weekly. Twice a week is even better
    • Add a page with contact information for interviews, events and public speaking opportunities
    • Add a page for your coaching or consulting services (if that makes sense for your business and market)
  4. Get a Facebook business page for your book
    • Update your page at least weekly
    • Add a way to sign up for your email list (see below)
    • Like and follow other Facebook pages in your niche and comment on their pages to expand your audience
    • Use Shopify to sell your books directly from your Facebook page.
  5. Set up an email list with a free email service provider such as mailchimp.com
    • Send an email update at least every two weeks
    • Use content from your blog or update your readers on your marketing efforts or how your next book is coming along
    • Include Lulu coupon codes for reader discounts in your email messaging to encourage shopping
  6. Identify 20 influential people to whom you can send your book
    • Create a promotion package
    • Mail the promotion package to those 20 people
  7. Secure 3-5 speaking gigs
    • Bring copies of your book to speaking events for audience members to purchase
    • Be on the lookout for other authors targeting the same audience. You can build a relationship with them and cross-promote each other’s books to build audiences and drive sales
  8. Research 1-2 conferences or book fairs to attend or to sponsor for a booth
  9. Find 3-5 niche websites where you could advertise or write a guest blog post
  10. Make your printed book look as good as possible. Does it need a new cover? Better typesetting?
  11. List your book on eBay
  12. List your book on Goodreads
  13. List your book in “Shameless Promotions” in the Lulu forums
  14. On an ongoing basis, spend one hour on each major bookselling site polishing up your book’s description and appearance
  15. Reach out to potential reviewers on the big bookselling sites. Aim for at least 20-30 reviews for your book
  16. Don’t give up. As one author said about marketing, “It’s hard work! But it’s also essential for the author to relentlessly promote a new book for at least 18 months after publication.”

 

phew giphyPhew! … Sounds like a lot or work, right? Well, put in just five hours a week and you’ll be further along than you’d think. And – here’s the best part – you’ll also be closer to making enough sales to brag about on your Facebook page.

 

Action item

Schedule one hour every weekday to promote your book.

Key takeaway

Once you have everything set up, marketing shouldn’t require as much of your time. The majority of successful independent authors spend 5 hours or less per week on marketing.

Driving Online Traffic and Book Sales

In previous articles we have discussed the two the key components of marketing your book (knowing your audience and knowing your book). Now we can talk about how to drive sales through the use of marketing tactics, which is a fancy way of saying that people need to be able to find you and your book on the internet.

We asked 4000 of our bestselling authors about their most effective methods of reaching their audience and encouraging book purchases.

Lulu-Marketing-Your-Book-For-Holiday-Sales_pdf

These authors credited their website with the lion’s share of their sales. When you combine the website-related responses with “email list” and “search engines,” you see that almost half of an author’s traffic and sells can be credited to their website(s).

To further highlight this finding, think about your own behavior. What’s the first thing you do online when you want to learn, do, or purchase something? You search for it. Then you browse the websites listed on the search results page. If you’ve ever searched for a company, person or event online and been unable to find any information, you probably gave up or got distracted by other things. From your own experience it is easy to see that the harder you are to find, the less likely you are to sell your books. Hence the importance of having a website to market your books.

In addition to websites, authors also mentioned social media as a tool for generating sales. Of all the available social media marketing techniques, having a Facebook page was overwhelmingly the most often cited way to sell books. We saw similar results earlier in our discussion of distribution strategies.

Action items

  1. Create a website for your book using a simple tool like WordPress.com.
  2. Make it easy for people to sign up for your mailing list with a free service like Mailchimp.com.
  3. Create a Facebook page dedicated to your books: https://www.facebook.com/about/pages.
  4. Write regular blog posts for your website and when possible on other sites as a guest poster.
  5. Find events where you can speak or share your knowledge with an audience interested in your topic.
  6. Improve the visibility of your website, either through advertising or search engine optimization.
  7. Send free promotional copies of your book to influential people, such as bloggers in your niche or book reviewers.

Key takeaway

Bestselling independent authors employ a mix of tactics to promote themselves and their work.

Going Up: Crafting an Elevator Pitch for Your Book

Featured_Article_Narrow

Many bestselling authors pick their topic or approach to a topic specifically because they know it will be of interest to their audience. The pairing of those two strategies – targeting an audience and delivering a unique message – is what sells books. As one author in our survey said, “We wrote the book for a specific market giving them information we knew they needed.”

In the marketing world, this is called positioning – understanding your audience and explaining why your book is uniquely suited to their interests. You might also think of it as “finding your niche.” Once you’ve found your niche, you’ll have a clear, easily articulated understanding of what your book is about, who it’s for, and how it fits into the existing body of published books within your domain.

elevator PitchHere’s an exercise for you. Entrepreneurs are often challenged to come up with an elevator pitch for their business. An elevator pitch is a short, interesting way to explain what value your product offers to the world in the time you’d have in an elevator with someone. It must be concise and informative and inspire the person you’re speaking with to take action to learn more.

To show how powerful a good elevator pitch can be, let’s play a game. Below are four elevator pitches for best-selling books, presented as though they were new books on the market.

Western meets suspense meets a Tarantino-esque hit man. A cowboy stumbles upon a drug deal gone bad, takes the money, only to find that he’s being hunted by a relentless killer.

~~~

Hearts will race for the tween girl who would risk her soul for the everlasting love of the vampire version of James Dean.

~ ~ ~

If you love puzzles, religious symbolism and a great crime mystery, you’ll hang on every action-packed moment as our hero decodes his way across Europe to uncover an ancient secret, zealously guarded by a clandestine society that will stop at nothing to protect it.

~ ~ ~

What if dinosaurs could be cloned? For the child in all of us that still marvels at T. Rex in the natural history museum, this novel set in the modern age tells the story of an adventure theme park whose proprietors have brought dinosaurs back from extinction.

See how just a few sentences can create interest in a book for the reader? That is the power of positioning. That is the power of knowing your book, your audience and how to bring them together.

Think you know the books pitched above?  Click here for the answers.

What Should You Do?

Develop and practice a concise pitch for your book that entices readers to learn more. Always have a few business cards on hand with your contact and website information. Practice your pitch on members of your target audience. Edit the pitch based on their reactions.

Crafting your elevator pitch

The formula for an elevator pitch is simple:

1. Explain in your pitch who will like your book.

2. Share one simple hook that will draw the reader in.

3. Provide a proof point that your book is good. In our case, it was sharing that all of these pitches are blockbuster films. You can use things like reviews from readers or the press, or your own expertise and credibility in the topical area.

Key Takeaway

Remember, you are the best salesperson for your book. Be prepared.

Additional Resources

Know Your Audience

Find Your Audience

Develop a Distribution Strategy

Using Lulu Coupon Codes in Your Marketing Emails

Jan 28 JANEND20 Full(This Post will be updated each day when new consumer coupon codes are released, so check back often.)

Let’s try out a few seasonal metaphors for your email marketing efforts…

Stuff your readers’ stockings with email! Deck the halls with deals on eBooks! Pass the turkey and mashed potatoes… and… strategically develop an email marketing plan that takes advantage of Lulu.com’s sales and special offers…

Okay, so that last one doesn’t really flow. But – it’s good advice all the same. Email marketing that coincides with Lulu’s impressive special offers is the next best thing to having your books carried right down your readers’ chimneys.

What’s so great about it? For starters, email marketing works. Social media may seem the savvier approach, but email is roughly six times more effective at bringing in new buyers than Facebook and Twitter. Email gives you a great platform for sharing special offers and introducing new books, without your carefully crafted content getting lost in the endless scroll of tweets and status updates.

Here’s a sample email template you can use:

Email Subject Line:
Get <Book Title> for 20% Off on Print Books and Calendars

Email Body:
Have you ordered your copies of <book title> yet? <Placeholder for one line book description>  If not, order today and save big.

Order today on Lulu.com and save 20% with coupon code JANEND20 thru January 28th.

To place your order, simply click this link: <Placeholder for link to book>, click Add to Cart and apply the code at checkout.

Plus, you can order extra copies at this discounted price to share with friends and family.

Order today and save! <Link to book>

<Author name>

**Don’t forget, coupon codes are case-sensitive.

 

See? Simple. You can highlight the current savings, briefly describe the book, and gives easy instructions. It’s low-pressure, good-natured, informative and brief. You can even provide a link right to your Author Spotlight and save your readers from searching. If you have multiple titles, you may wish to include a link to your Author Spotlight page to encourage shoppers to browse your catalog.

And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email blast letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page: www.lulu.com/home

 

UA-30214-1