sell more books

Going Up: Crafting an Elevator Pitch for Your Book

3 min readMany bestselling authors pick their topic or approach to a topic specifically because they know it will be of interest to their audience. The pairing of those two strategies – targeting an audience and delivering a unique message – is… Continue Reading →

Sell More Books: Super Size Seasonal Discounts

3 min readLet’s try out a few seasonal slogans you could use for holiday marketing efforts… “Stuff those stockings with books!” “Put some books on that shelf by the elf!” “A dreidel AND a book? Best Hanukah ever!” “Deck the halls with… Continue Reading →

Happy, Healthy AND Prosperous Holidays

1 min readThe Christmas holidays are quickly approaching. Here’s a bit of advice to help make them merry. Smile often and laugh loudly – it will increase your happiness. Drink lots of water, wash your hands often, and get lots of sleep… Continue Reading →

Sell More Books: Christmas Marketing Ideas

3 min readBeing a self-published author is a bit like being Santa, but without any elves. In some ways this is great; you get to make all the decisions and things get done the way you want them to be done. On… Continue Reading →

Five Hours to Success: Sell More Books

4 min readYou will spends months, maybe years writing, editing, and rewriting your book. When all of that is done, you can release your work into the world with just a few clicks on Lulu.com.  For some authors the work stops there,… Continue Reading →

Driving Online Traffic and Book Sales

2 min readIn previous articles we have discussed the two the key components of marketing your book (knowing your audience and knowing your book). Now we can talk about how to drive sales through the use of marketing tactics, which is a… Continue Reading →

Using Lulu Coupon Codes in Your Marketing Emails

2 min read(This Post will be updated each day when new consumer coupon codes are released, so check back often.) Let’s try out a few seasonal metaphors for your email marketing efforts… Stuff your readers’ stockings with email! Deck the halls with… Continue Reading →

CAMEX Recap – Bringing the Power of One-Stop Publishing to College Communities

2 min readLulu was at the Campus Market Expo (CAMEX) March 2-6th this week and boy did we have a great time. It was our first year at the event and since we were partnered with the National Association of College Stores… Continue Reading →

“When Do I Get Paid?!?!” How to Check Your Creator Revenue

3 min readAs an author on Lulu, you get to set your own price for your works beyond the manufacturing cost and you keep 80 percent of any revenue made.  In an industry where most companies work off a 70/30 split or… Continue Reading →

Reach More Readers, Sell More Books with Upgraded eBook Tool

2 min readInteresting read in the Wall Street Journal this morning: People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows. That’s great news for authors, because it shows that eBooks are… Continue Reading →

Feedback: Newsletter Revamp

1 min readAt Lulu, we realize it’s a two way street – we wouldn’t be here if it weren’t for you. That’s why our main goal is to help you succeed. We want to give you all the tools you need to… Continue Reading →

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