Articles tagged "sell"

Lulu Expands International Reach for eBook Authors

Lulu is excited to announce today greater reach for eBook content by adding distribution support to 26 new countries including Italy, Belgium, and Spain for eBook authors selling through the the iBookstore℠.

This announcement comes along with Lulu’s distribution of French-language content to the iBookstore as well, which officially makes Lulu the first self-publishing company to offer eBook distribution for both English and non-English content.

Our goal is to help you, our remarkable authors, sell more books no matter where you live or what language you speak.  And we’re planning to continue to enhance all of our eBook offerings and services to help you sell more books and reach even more readers.

Start your eBook today by visiting our eBook landing page.

 

 

Lulu Short Story Contest Tips

Wow.

In the 10 days since we launched the Lulu Short Story Contest, we’ve received hundreds upon hundreds of submissions, authors are helping each other out more than ever on our social networks, and authors are finding just how easy it is to publish an eBook of their very own.

Based on the whopping 150+ comments on the original contest announcement blog – we’ve noticed that a lot of you have some of the same questions about the contest, so here are some helpful tips to consider as you get closer to submitting your own story.

600 Word Max: We know it might be a challenge, but it is definitely possible to submit a short story that is 600 words or less.  Facebook fan Jason Johnson puts it best:  “I agree that 600 words is short, but I also think that’s the point.  What can you tell in 600 words that still makes it interesting to your readers.” Oh, and the 600 word count does not include the title and copyright material.

Use the Template: I love that people are looking for ways to spice up their entry – be it with pictures, a table of contents, etc.  But avoid straying from the template we’ve provided.  We’ve done most of the work for you formatting-wise and designed the template to pass through eBook validation as smoothly as possible so you can be sure your story can be distributed to places like the iBookstore.

Multiple Submissions: Yes please! You are certainly allowed to submit more than one short story, so keep em coming.  600 words not enough to contain all that remarkable creativity? Then write and submit as many new short stories as you want.  Several people have submitted more than one already.  We’ve even had one guy ask if he could send in 400 separate stories.  No matter how many you give us, submitting more than one will increase your chances at winning.

Submitting Your Story: Submitting your story is just a matter of visiting this link to Survey Monkey and filling in the 5 questions.  The most important part is providing us with a link to your work.  Once you finish publishing, you can click the “My Lulu” tab.  Here you’ll see a list of your projects, including your new eBook short story.  Click the “view/buy” button next to your work’s title.  Copy the web address of your story’s product page and paste it into question 4 on Survey Monkey.  This will help us track submissions and is how you get your 20% off coupon for participating.

Pricing: Once you get to the pricing step in the publishing wizard.  You will be able to set your price to anything you want – even free.  The default price is set at $1.24, which is the minimum for making revenue off your story.  If you’d like to give your eBook Short Story away, simply enter $0.00 as your price.

We’re excited to see so much activity going on with this contest and definitely plan to do more in the future.  There is still plenty of time left in the month though, so send us your short story today.  Good luck and thanks for playing.

Want even more short story writing tips?  Check out this handy article from Fiction Factor.

 

Lulu on Lifetime’s The Balancing Act

Check out Lulu’s appearance on The Balancing Act:

 

Make More Off Your eBook by Selling it for Free

In recent weeks, we’ve made some pretty big announcements about eBooks: an industry best 90/10 revenue split, distribution to Barnes & Noble’s NOOK, a handy new Word to EPUB Converter, and a new Manage Distribution page that lets you opt-in and opt-out of retail channels with the click of a button.

We’re on such a roll, why stop now?  The opportunities eBooks bring to reach new readers is so great, we just keep looking for ways to enhance our e-offerings even more.

Today, we’re happy to announce another eBook feature to give you more selling flexibility over your digital works:  Free pricing.  eBook authors can now distribute and sell their eBooks in the iBookstore with a price tag of $0.00.

Right about now I’m sure you’re asking: “How will being able to sell my eBooks for free get me more sales?”  Well, the answer is simple:  Everyone loves free.  Heck, we’ve built a business off the principle with our free publishing solutions.

So far we’ve seen authors use free pricing in a number of clever ways to better market their works:

  • Free eBook Previews: Letting your readers sample the first chapter or two of your eBook is a great way to get them hooked on your story and more likely to but the complete work.
  • Supplements to Your Print Version: This is a great way to keep your fans interested in your work, even after they’ve finished reading it.  A free supplement could include character bios, background details on how you started your story, etc.  Think of it almost like your own creator’s commentary for your book.
  • Word of mouth: In an article in the Guardian, best-selling author Cory Doctorow says nothing sells books better than word of mouth. “Personal recommendations…enabled by freely copyable eBooks act as a force-multiplier…by letting readers make informed guesses about who else will like it, and giving those readers a persuasive tool for closing the sale.” Most readers buy a book because someone recommended it to them.
  • Impulse buying: Doctorow goes on to say that “the Internet’s attention span is about five minutes, so unless the reader can do something affirmative to acquire the book within five minutes of being enticed by the eBook, there is a good chance they never will.”
  • Best-seller Lists: Remember, most e-readers count and display best-sellers on actual units sold, not how much money the author has made. According to the New York Times, currently more than half of the best-selling eBooks on some of the most popular e-readers are available at no charge.   Getting to the top of the best-seller list guarantees better visibility.

So there you have it, you’re now free to play around with your pricing however you want to better reach your readers.  To learn more, or to start your own eBook with just a few clicks of a button, visit our eBook publishing page.

 

eBook Distribution 101: Table of Contents

If you haven’t discovered it yet, check out our new Word to EPUB Converter on the eBook publishing page. This is our fastest, most streamlined way yet for you to create an eBook from your manuscript and send it out into the world. Go ahead and play around with it– you can have an eBook for sale in an hour!

The EPUB Converter is a powerful tool, and with great power comes great responsibility– so we’ve written an eBook Creator Guide to help you format your Word DOC into the best shape for conversion. Why should you bother? Think of it as getting your book ready for a race. Sometimes a runner can win after barely training. But most times even the greatest athletes will collapse on the track unless they’ve prepared for the event. (Or, in your case, create an eBook that can’t be sent to distribution channels.) While our wizard isn’t as demanding as a race, a little preparation never hurt anyone, or any book.

One essential retail distribution requirement (which takes little prep work) is to have a working Table of Contents. This Table of Contents is not the same as a print book, but a file inside your EPUB called the NCX. (That’s the Navigation Control file for XML, for technical folks.) The NCX contains links to the sections or chapters of your eBook, which makes for easy navigation between one part to another. It appears on e-readers as a vertical list of links.

A very common problem is an NCX that has only one link named “untitled”. When this happens, your eBook needs to be styled with headings that point out its sections or chapters. Letting the wizard know you need an NCX link isn’t hard: just format the name of each section in your Word DOC as style “Heading 1″. (You can do this through the “Styles” options, listed in the Word tab “Home”.) Then, you can change this style’s settings (font, size, etc.) to reflect the styling of your book. If you want to create subsections, use “Heading 2″ and “Heading 3″.

NCX links that aren’t correct are another problem; for example, a phrase in your manuscript becomes a link in your eBook. This means that parts of your book other than chapter headings are styled as “Heading 1″, etc. Weeding these out is as easy as styling them back to “Normal”. And if you’d like more information on NCXs, our Connect page can help you out.

Of course, always check your EPUB in an e-reader like Adobe Digital Editions to make sure it appears the way you want it to, and it follows the retail distribution guidelines.

Keep playing with the tool, and don’t forget to consult our handy eBook Creator Guide for all things eBooks. Happy e-publishing.

eBooks Made Easy with New Lulu Free EPUB Converter and eBook Publishing Tools

Today is a big day.

Today, Lulu officially launched the Lulu EPUB Converter and eBook Creator Guide – thus helping to simplify the complex process of turning your brilliant work from popular word processing formats, such as a Word document, into sellable EPUBs, the most widely adopted format used by eReaders – absolutely free.

So how is it different?

The Lulu EPUB Converter is unique in that it not only converts but also automatically fixes many pesky errors including accepted fonts and extra spacing. This is the highest level of automation available anywhere.

What does this mean for you?

For you, oh faithful Lulu creator, this means getting your work into popular eBook retail channels is easier and just in time to give you an edge this holiday season and sell your remarkable works electronically while earning more on eBooks than anywhere else with our new industry-best 90/10 revenue split (limited time offer through January 31, 2012).

As part of this initiative, Lulu has secured partnerships with Apple and Barnes and Noble so you can sell your works to millions of readers on devices like the iPad® and NOOK, not to mention in print on Amazon.com and the Lulu Marketplace.  We’ve even added a new Manage Distribution page that lets you opt-in and opt-out of retail channels for all your titles with the click of a button.

With our step-by-step eBook Creator Guide, you can be sure your customers are getting the most robust experience reading your work too.  All of these new tools, resources, and features can be found on Lulu’s new eBook Landing page – your source for all things eBooks.

Don’t forget to explore all your print book options too, and publish the way you, and your readers, want this holiday.

Which Distribution Channels are Right for You?

Lulu offers so many great options for getting your book out in the world, how do you know which ones are right for you?

With both print and eBook distribution, you have the option of selling on Lulu only or through one of Lulu’s retail partners. It is important to note that our partners do have certain requirements for distribution. If your book does not meet these requirements, you can still sell it on the Lulu Marketplace. Selling on Lulu is a great option if you have a specialized market that you can send right to Lulu.  Lulu-only distribution is perfect for projects like school fundraisers, church cookbooks, family genealogies, etc.  Lulu only distribution also works if you’re just starting out and getting a feel for how to market and sell your book.

Print books can also be sold through two additional channels using extendedREACH, which is a free service, or GlobalREACH at a cost of $75. ExtendedREACH gets your book on Amazon.com only, whereas GlobalREACH will get your book on Amazon.com, Barnesandnoble.com, and in Ingram’s database.

ExtendedREACH is free, so if your book meets all distribution requirements  – go for it! It will get your book in an additional location for some extra visibility.

GlobalREACH may be a little extra, but it’s worth every penny. With a listing in Ingram’s database, bookstores will be able to order the book if it is requested. If you have an eBook version of your book, you can have both your print and eBook version listed on barnesandnoble.com.

Through our eBook distribution channels, you can distribute to Lulu, the iBookstore (SM), and Barnes and Noble’s NOOK.  Both of these channels are excellent places for your eBook to be seen – and read! Learn more by visiting our new eBook landing page.

Using Your Book as a Business Card

Thanks to the Internet, the world is getting smaller everyday.  People are more connected now than ever, which means there is more competition to stand out than ever.  In a CNN article titled Why Just Being Good at Your Job is Not Good Enough, journalist Mark Tutton talks about how getting lost in this ocean of noise can even have a direct impact on your career.  With so many people so readily available, proving your relevancy may seem next to hopeless.  But it’s not.

Right now, at this very second, you have at your fingertips all the tools and resources you need to do anything. Really.  We live in an age where you can just wake up one morning and decide to cut an album, make a movie, or publish a book and can unleash your remarkable ideas upon the world in an instant.  Gone are the days where you had to maneuver around the various barriers into these industries.  Now, you just have to have some motivation and know where to start. You’re reading this blog too, so you’re already looking in the right places.

Building a successful career begins with knowing your worth.  Lulu is centered around the idea that everyone is an expert in something – no matter if you’re a model train builder, a prized physicist, a world-class chef, or a dedicated couch potato.  Your unique knowledge and experiences are what make you, you, and what better way to share that knowledge and expertise than through a published book?

“Writing a book…instantly establishes your credibility to potential customers and employers” Dan Schwabel, author of Me 2.0, told Tutton.  “You can self proclaim you’re an expert in your field all day long but the book is…your calling card.”

Whether you’re going for a job interview, meeting colleagues at a conference, or working on a big partnership, imagine how much more memorable you’d be when everyone else puts their cards on the table and you sit down your book. Or think about the lasting impression you’d leave if you said:  “Oh, you can find me in the iBookstore and on Amazon.”

“If you look at two resumes and they look the same, but one person wrote a book on the topic you’re interviewing for, you’re going to show more interest in that person,” Schwabel tells Tutton.  “Whether it’s a blog, an eBook or a published book, you’ve got to have something now, and a book has the most credibility.”

To Schwabel’s point, if writing and publishing a book seems overwhelming right now, try starting a blog or anything else that gets your name and your content out there.  You’re building a brand for yourself though, so remember to treat yourself like a business and be respectful of anyone you’re reaching out to.  For more help on marketing your work once you’ve gotten it out there, check out this recent post.

 

“When Do I Get Paid?!?!” How to Check Your Creator Revenue

As an author on Lulu, you get to set your own price for your works beyond the manufacturing cost and you keep 80 percent of any revenue made.  In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom.  We firmly believe that everyone has ideas and expertise and should be able to share their knowledge with the world and, more importantly, profit from that knowledge.  We’ve provided different payment options to make it as convenient and easy as possible to claim your author revenue.  Below you’ll find tips for how to check your revenue and start seeing some green.

Finding your revenue: You can always check your earned revenue by looking at your “Recent Revenue,” and “All-Time Revenue” tabs found in the blue side-bar in your “My Lulu” tab.  It is important to note that your “Recent Revenue” DOES NOT include Amazon or 3rd party earnings.  Under your “All-Time Revenue” you’ll see a “Total Zero Creator Revenue” tab which shows your own purchases of your content, number of downloads from customers and Lulu support staff.  When you or Lulu purchases your own content, it is at-cost so no revenue is generated or recorded.

Learn How to Publish an eBook with our New eBook Page

If you’ve been poking around the site in the past couple weeks, you’ve probably noticed a big addition. We’ve rolled out our new eBook landing page (pictured below) – your launchpad for reaching a whole new market of readers and selling more books.

eBooks keep gaining in popularity. Readers just can’t resist the competitive pricing many eBooks bring or the convenience of carrying around entire libraries of their favorite titles wherever they go. eBook sales have grown 80% at Lulu alone and we want to make sure we’re doing everything we can to help your books grace the digital pages of your favorite devices and platforms.

Our new eBook page is where you’ll find answers to all sorts of frequently asked eBook questions like what’s the difference between different eBook formats, what’s this “metadata” term mean and why is it so important, and you can learn what your eBooks will need to get into tip top shape for your readers. You can also download our handy new eBook Distribution Guidelines that’ll save you lots of headaches when it comes time to sell through other retail channels.

We’ll keep updating our eBook page with the latest in eBook news and opportunities, so be sure to keep checking back, and as always – happy publishing.