Articles tagged "sell"

Download Day is Coming. Create an eBook, Win a Barnes and Noble NOOK

eBooks are the hot topic these days and with good reason.  Industry analysts are estimating 24.5 million lucky folks will be unwrapping shiny new e-readers this holiday season, which is expected to double overall eBook sales over last year’s whopping $263 million.

eBooks provide both a speed to market and potential for a higher revenue share that are just too beneficial to ignore. With Lulu’s direct-live status an author can create an eBook and have it available for sale almost immediately and keep up to 90% of the profit.  Each day, we see more and more traditionally published authors like Stephen Stark and Kevin Powell self-publish eBooks of their own.

“Suddenly all these people are publishing their content on their own because they don’t feel they’ll get the same money or value elsewhere and they are right,” says Stark.  “We’ve reached a point where authors can make a much higher royalty by self-publishing and are free to experiment in ways big publishers can’t.”

It’s true; eBooks provide opportunities to reach huge numbers of new readers, and we want to make sure all of our authors are set to take full advantage of those opportunities.  So this year, we’re proclaiming December 26th the first annual Download Day.

Much like Black Friday in November, the day after Christmas is the highest traffic shopping day for people buying eBooks.  Think about it, you just got this cool new gadget; you’re gonna want to play with it and start filling it up with apps, games, and…(say it with me) eBooks!  Will your work be one of them?  It should be.

To sweeten the deal, we’ll give the Lulu author who sells the most eBooks on December 26th, 2011 (even if you’re selling for free) a brand new Barnes and Noble NOOK, and a $100 off coupon – good for anything on Lulu.  Hit up your friends, your family, heck, even your mailman, and send them a link to your eBook.  The bonus here is with more sales, you’ll gain more visibility for you and your work by moving up in bestseller lists in places like the iBookstore℠ and NOOK Bookstore™ so even more readers will discover your titles.

Want to create an eBook but don’t know where to start?  Fret not, would-be digital author, with our Word to EPUB Converter, you can upload .doc, .docx, .txt, and .rtf files and have them made into an EPUB within about two – five minutes.  You can also visit our eBook landing page for more information – your source for all things in eBook publishing.

Once you’ve published, be sure to read our helpful eBook marketing blogs for tips on how to create an eBook and make sure all these new eBook reading customers will see yours.  You might learn something you didn’t think of – like how selling your eBook for free can actually make you more money.  Pretty soon, you’ll have readers all over the world flipping the digital pages of your remarkable work.

Happy Download Day!

 

The iBookstore is a service mark of Apple Inc.

The winner of Download Day will be notified in mid-January 2012.  Contest is open to all Lulu authors that have titles available in EPUB format.  Total sales will be calculated from lulu.com and our distribution partners.

Self-Publishing: A New “Direct Democracy” with Stephen Stark

Stephen Stark is a master composer.

Instead of musical notes or instruments, Stark uses words and their natural rhythm to write award winning works that read as smoothly as listening to a classical concerto.

Author Stephen Stark

You may recognize Stark’s name from his previous, traditionally published works The Outskirts and Second Son – a New York Times Book Review “Notable Book of the Year.” With such success already, it’s natural to think Stark would stick to what has worked, but part of being a great and lasting author – especially in today’s rapidly changing industry – is paying attention to new trends, exploring all your options, and being a little adventurous.  That’s why Stark is publishing his new work The Final Appearance of America’s Favorite Girl Next Door exclusively as an eBook, to be released by Shelf Media Group through Lulu.com December 6th.

“eBooks are not the future of publishing,” says Stark.  “They are the present and they are an unsettling present for many.  I want to do an eBook because being able to go from a PDF to having a fully published eBook in minutes is just incredible.”

Stark and Shelf Media are experimenting with a new paradigm in indie publishing. The tools that Lulu offers to the self-published are, Stark says, “creating new opportunities for small presses like Shelf,” which also publishes the indie-book ezine, Shelf Unbound. According to Stark, the convenience and speed-to-market enabled by the tools Lulu provides for self-publishing make it possible for a small, savvy publisher like Shelf to “plant its flag in an industry niche that the small publisher has the flexibility and agility to exploit in a way that ‘legacy’ publishers can’t.”

Stark calls this new paradigm “direct publishing.” ”Indeed,” Stark says, “in theory, anyone could become a publisher – not that they should.” Including Stark, who is using Lulu’s tools and resources to back his own imprint, GeekVoodoo Books, and republish Second Son electronically.

“Things are happening right now [in publishing] that are pointing in a clear direction that is very different,” says Stark.  “The idea that there is a company like Lulu that tears down the barriers to entry – no matter what you’re trying to publish – fundamentally changes the industry dynamic.”

Suffice it to say, Stark has been watching the industry very closely and is confident in the new direction he is taking with his works.  He notes that the potential inherent in eBooks hasn’t been particularly well understood or appreciated by bigger publishers – a phenomenon that he and Shelf are looking forward to capitalizing on by filling the gap with the eBook version of Final Appearance.

Available Dec. 6th

“Suddenly all these people are publishing their content on their own because they don’t feel they’ll get the same money or value elsewhere and they are right,” says Stark. “We’ve reached a point where authors can make a much higher royalty by self-publishing and are free to experiment in ways a big publisher can’t.  Lulu enables this and self-publishing or direct-publishing is in some ways analogous to direct democracy in that it bypasses an entrenched bureaucracy that is easily as beholden to its ‘shareholders’ as it is to its constituents – readers.”

Stark wanted to be a photographer growing up, but began writing when he realized he was better “creating pictures” with words than a camera.  As a teenager, he spent a lot of time trying to imitate his favorite authors, Kurt Vonnegut Jr. and J.D. Salinger.  He admits that his imitations were “pretty awful.” And he never came close to his dream of publishing a novel before he turned 20. He sold his first novel at 29, and notes that he didn’t really learn how to write until he learned to seek out and absorb constructive criticism.

“I went through seven or eight years of rejection letters,” says Stark. “But I found the comments from editors helpful.  You learn not to trust the opinions that just tell you what you want to hear. A statement like:  ‘Oh, I love your book,’ isn’t useful. You have to be open to good criticism to become a better writer.”

If you’ve ever read one of Stark’s books, you’ll instantly be drawn to how organic and real his characters feel.  Stark likens his method for character development to having a bunch of imaginary friends or people he has just met.  Even more important is knowing what the ending will be for both his characters and the overall narrative ahead of time.

“I’m always getting ideas or running through ‘what if‘ scenarios,” Stark says.  “You have to play your story through in your mind and really think about the most natural outcome.  I often know the destination of my story or where a character will need to go organically, but I don’t always understand why or what the in-between looks like.  Sometimes the characters will take on a life of their own and make for an even better story.”

Stark’s new book, The Final Appearance of America’s Favorite Girl Next Door, will be available as an eBook on Lulu.com, the iBookstore, Nook BookstoreAmazon Kindle December 6th.  Stark’s latest is a smart, sexy, and thrilling tale of America’s “it girl” Ellen Gregory and her escape from the bright lights of Hollywood and a harrowing encounter with a stalker. Final Appearance is a fast-moving page-turner that you shouldn’t miss.

Stark is already working on his next work, The Bob Delusion, and has ambitions for the future that, while lofty, are certainly grounded on solid industry trends.

“I want Final Appearance to be the first book that’s only available electronically to be reviewed in the New York Times,” Stark says.

Based on his works so far, he shouldn’t have too much trouble. Check out The Final Appearance of America’s Favorite Girl Next Door tomorrow, December 6th, on your favorite e-reader of choice.

 

Lulu Short Story Contest Homestretch

What a month it has been.

As NaNoWriMo and the Lulu Short Story Contest come to a close – we’ve been thrilled by the hundreds and hundreds of responses we’ve gotten from authors of all ages and genres who couldn’t resist the chance to share their creativity and who found out just how easy it can be to publish an eBook.

We’re not done yet though.  The official cutoff date for the contest is Dec. 1st, so there is still time to submit a story of your own and enter to win $1000, a NOOK™, free publicity, and a professional review of your story in Shelf Unbound Magazine.

We’ve been getting a lot of questions too.  Mainly from authors who just want to be sure they have entered their story correctly.  Remember, once you’ve published your short story as an eBook with our EPUB Converter, to copy and paste your story’s web address on our Survey Monkey form.  Once you click submit on Survey Monkey, you’ll be taken to a “thank you” page with a 20% off coupon on it – good for your next purchase on Lulu.  We may need to tweak your submission too in order to get it to pass the validation requirements set by retailers like the iBookstoreSM. You still keep the copyright though and we will only change the formatting – not the content itself.

Once Dec. 1st hits, we’ll gather all contest submissions and our panel of judges will fire up the coffee pots, pull out the reading glasses, and get to work reading all your remarkable entries.  We’ll announce the first, second, and third place winners mid-December.

So keep that creativity coming – you still have till Thursday.  You can do 600 words in no time!

 

Lulu Expands International Reach for eBook Authors

Lulu is excited to announce today greater reach for eBook content by adding distribution support to 26 new countries including Italy, Belgium, and Spain for eBook authors selling through the the iBookstore℠.

This announcement comes along with Lulu’s distribution of French-language content to the iBookstore as well, which officially makes Lulu the first self-publishing company to offer eBook distribution for both English and non-English content.

Our goal is to help you, our remarkable authors, sell more books no matter where you live or what language you speak.  And we’re planning to continue to enhance all of our eBook offerings and services to help you sell more books and reach even more readers.

Start your eBook today by visiting our eBook landing page.

 

 

Lulu Short Story Contest Tips

Wow.

In the 10 days since we launched the Lulu Short Story Contest, we’ve received hundreds upon hundreds of submissions, authors are helping each other out more than ever on our social networks, and authors are finding just how easy it is to publish an eBook of their very own.

Based on the whopping 150+ comments on the original contest announcement blog – we’ve noticed that a lot of you have some of the same questions about the contest, so here are some helpful tips to consider as you get closer to submitting your own story.

600 Word Max: We know it might be a challenge, but it is definitely possible to submit a short story that is 600 words or less.  Facebook fan Jason Johnson puts it best:  “I agree that 600 words is short, but I also think that’s the point.  What can you tell in 600 words that still makes it interesting to your readers.” Oh, and the 600 word count does not include the title and copyright material.

Use the Template: I love that people are looking for ways to spice up their entry – be it with pictures, a table of contents, etc.  But avoid straying from the template we’ve provided.  We’ve done most of the work for you formatting-wise and designed the template to pass through eBook validation as smoothly as possible so you can be sure your story can be distributed to places like the iBookstore.

Multiple Submissions: Yes please! You are certainly allowed to submit more than one short story, so keep em coming.  600 words not enough to contain all that remarkable creativity? Then write and submit as many new short stories as you want.  Several people have submitted more than one already.  We’ve even had one guy ask if he could send in 400 separate stories.  No matter how many you give us, submitting more than one will increase your chances at winning.

Submitting Your Story: Submitting your story is just a matter of visiting this link to Survey Monkey and filling in the 5 questions.  The most important part is providing us with a link to your work.  Once you finish publishing, you can click the “My Lulu” tab.  Here you’ll see a list of your projects, including your new eBook short story.  Click the “view/buy” button next to your work’s title.  Copy the web address of your story’s product page and paste it into question 4 on Survey Monkey.  This will help us track submissions and is how you get your 20% off coupon for participating.

Pricing: Once you get to the pricing step in the publishing wizard.  You will be able to set your price to anything you want – even free.  The default price is set at $1.24, which is the minimum for making revenue off your story.  If you’d like to give your eBook Short Story away, simply enter $0.00 as your price.

We’re excited to see so much activity going on with this contest and definitely plan to do more in the future.  There is still plenty of time left in the month though, so send us your short story today.  Good luck and thanks for playing.

Want even more short story writing tips?  Check out this handy article from Fiction Factor.

 

Lulu on Lifetime’s The Balancing Act

Check out Lulu’s appearance on The Balancing Act:

 

Make More Off Your eBook by Selling it for Free

In recent weeks, we’ve made some pretty big announcements about eBooks: an industry best 90/10 revenue split, distribution to Barnes & Noble’s NOOK, a handy new Word to EPUB Converter, and a new Manage Distribution page that lets you opt-in and opt-out of retail channels with the click of a button.

We’re on such a roll, why stop now?  The opportunities eBooks bring to reach new readers is so great, we just keep looking for ways to enhance our e-offerings even more.

Today, we’re happy to announce another eBook feature to give you more selling flexibility over your digital works:  Free pricing.  eBook authors can now distribute and sell their eBooks in the iBookstore with a price tag of $0.00.

Right about now I’m sure you’re asking: “How will being able to sell my eBooks for free get me more sales?”  Well, the answer is simple:  Everyone loves free.  Heck, we’ve built a business off the principle with our free publishing solutions.

So far we’ve seen authors use free pricing in a number of clever ways to better market their works:

  • Free eBook Previews: Letting your readers sample the first chapter or two of your eBook is a great way to get them hooked on your story and more likely to but the complete work.
  • Supplements to Your Print Version: This is a great way to keep your fans interested in your work, even after they’ve finished reading it.  A free supplement could include character bios, background details on how you started your story, etc.  Think of it almost like your own creator’s commentary for your book.
  • Word of mouth: In an article in the Guardian, best-selling author Cory Doctorow says nothing sells books better than word of mouth. “Personal recommendations…enabled by freely copyable eBooks act as a force-multiplier…by letting readers make informed guesses about who else will like it, and giving those readers a persuasive tool for closing the sale.” Most readers buy a book because someone recommended it to them.
  • Impulse buying: Doctorow goes on to say that “the Internet’s attention span is about five minutes, so unless the reader can do something affirmative to acquire the book within five minutes of being enticed by the eBook, there is a good chance they never will.”
  • Best-seller Lists: Remember, most e-readers count and display best-sellers on actual units sold, not how much money the author has made. According to the New York Times, currently more than half of the best-selling eBooks on some of the most popular e-readers are available at no charge.   Getting to the top of the best-seller list guarantees better visibility.

So there you have it, you’re now free to play around with your pricing however you want to better reach your readers.  To learn more, or to start your own eBook with just a few clicks of a button, visit our eBook publishing page.