Articles tagged "sell"

How to Publish a Book the Modern Way

In the past, publishing a book was a closed system, reserved for an elite few.  We all have ideas and expertise, but not all of us had the means or opportunity to share our knowledge and sell our works. Today, there is a new way to publish and sell content for authors, businesses, and traditional publishers alike – absolutely free.  Whether you’re out to make a mint, or just share an idea, Lulu is providing publishers with more options and authors with more freedom.

 

Marketing Your Book with Promotional Materials

Looking for a way to keep excitement of your book going after a speaking event? Bringing along printed marketing collateral is a great (and inexpensive) way to reinforce your message, and promote your book.

Here are a few ideas to include for your printed collateral:

  • Your book cover should be prevalent
  • Mention your book title several times throughout the page
  • Point out where your book can be purchased
  • Highlight a short review or quote made about the book
  • Consider a special offer
    • Example: Link to a free chapter eBook preview
  • Encourage readers to visit your site, sign up for your newsletters and your Facebook and Twitter pages

If you’ve collected contact information from your audience, be sure to write them a note of thanks. A little follow up can go a long way in keeping the momentum of your great event going!

Need extra help? Lulu now offers a paid service where you can purchase promotional materials including: posters, bookmarks, postcards, and business cards.

Lulu Promotional Material

How does the process work? Once this service is purchased, you will provide us with the front cover image of the book as a high resolution JPEG or PDF. We’ll also need additional information about your book, such as a back cover description or a quote from the book which can be placed on the print piece. This should be enticing and give your reader a glimpse into the book. Be sure to provide enough information to catch their attention and leave them wanting more.

Click here to read more about Lulu’s new promotional materials service.

Author Success Story: “If I Write It, They Will Come.”

Newly published author Rick Burton has built a career around sports.  Right out of college, he took a job with the Syracuse Post Standard as their sports writer.  He’s worked at the Miller Brewing Company managing public relations for sporting events.  While at ad agency DMB&B, Burton worked with clients such as the NFL and Reebok, and is currently the Professor of Sport Management at Syracuse University.  So Burton is about the last person you’d expect to write a World War II based thriller centered around the exploits of the B-17 100th Bomber Group, much less a great one.

Author Richard H. Burton

“Imagine this unknown sports guy pitching a WWII novel.” Burton says.  “Not only was I 20 years behind the curve of writers like Jack Higgins and Alistair Maclean, but I was entering the publishing industry at a time when the decision to publish an author virtually has to go to the CEO of a publishing company.”

Burton got the idea for his book, The Darkest Mission, while working at Miller Brewing Company after a life-changing chance encounter.  An actual bomber group, wanted Miller Brewing Company’s help staging a 40th anniversary reunion for those serving aboard the bomber appropriately named “High Life.” After meeting the crew, and hearing stories of the supposed “curse” placed on the group, Burton was hooked.

“I started doing a lot of research about World War II bombers and started the process of getting an agent and a publisher,” says Burton. “It became a nice distraction from my day job.  Regular guys golfed – I worked on my book.”

Burton soon realized how quickly the book industry is changing and that if he wanted to go the traditional route, he’d have his work cut out for him.

“If I was writing about vampires, I’d have done fine,” jokes Burton. “Agents and publishers kept telling me:  ‘This is fantastic, but not for us,’ or ‘this is really good, I wish you’d brought it to us 10 years ago.’”

Not to be discouraged, Burton thought back to sports for inspiration, thinking about Michael Jordan and how he got cut from his high school basketball team, only to go on to become one of the greatest players in history.  Burton knew he couldn’t just give up.

“I understand the need for rejection,” Burton says.  “You take the criticism, you make revisions, you get better.  But there comes a point when being rejected doesn’t move you forward anymore.”

So Burton turned to Lulu’s open publishing platform for help and after a year of putting the finishing touches on his work, The Darkest Mission is available to the pubic and is selling quite well – there’s even a production company looking to turn Burton’s work into a movie.  Burton stresses that a large part of his success has come from setting realistic expectations and goals.

“At first I felt kind of like I was selling insurance to family and friends,” Burton laughs.  “But I thought conservatively and set thresholds for myself.  Can I sell 100 copies to people other than family and friends?  200? 500? By meeting these goals a step at at time, you can really feel validated.”

Burton also believes it is important for authors to step away from the “lottery mentality” of publishing, where an author writes a book and just instantly finds a publisher and becomes an overnight sensation.

“The myth surrounding publishers has historically been:  If I write it, they will come,” says Burton. “Great writing will always get picked up, regardless of genre eventually. Luckily places like Lulu exist to make the process easier, and I can move onto book two.”

Be sure to check out Burton’s new book, The Darkest Mission, available on Lulu.com today.

 

5 Things to Avoid When Creating an eBook

UPDATE:  Learn More About eBook Publishing at Our New eBook Page

A little known fact about eBook distribution is that each retail channel has their very own set of requirements for accepting content that your eBook must meet before it can be sold. These requirements may sound scary at first, but they are actually pretty great.  By following the requirements set by each retailer, you can be sure your customers get the most robust experience from reading your work.  To help, here are the top five reasons we’ve seen eBooks bounce back from distribution.

  • No description or description too short – Describing your work might be the most important step of all.  Not only does a book description double as a great marketing tool to get readers interested, it’s also used to catalogue your work in retail channels all over the world. For this step, you’ll be asked to provide details including category and genre, keywords, description, language, licensing and edition number. It’s crucial you provide consistent information here that matches any details you have already provided or stated in your book and on your cover. Many retailers require this information to be accurate in order to list your content and make sure it gets in front of the right readers.
  • Metadata” mismatch - Simply put, metadata is the who, what, when, and where of your eBook.  Much like your eBook’s description, metadata includes items like your title, author name, volume number, price, etc. and are what most retailers use to appropriately list and categorize your content.  Metadata must perfectly match so that customers searching for your eBook in a catalogue can find it.
  • Up-selling or listing a price on your cover – You can adjust the price of your eBook at anytime and we encourage you to experiment with different prices that are competitive with other books in the same genre.  With that in mind, avoid listing the price of your eBook anywhere on the cover, in the description, or in the eBook itself so you can be flexible to change the price later if you need to.
  • Inappropriate or illegal content (erotic, malicious, or plagarized content) – This one is pretty self-explanatory.
  • Non-English content – Unfortunately, we’re unable to distribute non-English eBooks at this time.
  • Poor image quality (borders, pixels) – You’ve probably come across a picture on the Internet that was hard to see no matter how much you zoomed in or reloaded the page.  Pixelated or blurry images won’t show up on today’s high resolution computers, tablets, phones and eReading devices. This means they can’t go in your eBooks either.  If you decide to include images in your eBook, we can only accept high-resolution, three color, RGB (red, green, blue) formatted pictures.  Four color, CMYK (cyan, magenta, yellow, key black) images will not translate properly.


 

Winners of the HP Mini Laptops Announced!

As some of you may know, Lulu has an ongoing relationship with HP and we want you to reap the benefits of that relationship just as much as we do.  So, back in June, we announced two easy ways customers could win one of two brand-new HP 5103 Mini Laptops – by either creating and publishing a photo book, or by using one of Lulu’s handy services to publish one of your remarkable works.

We also got the chance to surprise one lucky Book Expo America attendee with a third HP Mini Laptop,  just for visiting our booth back at the conference in May.

Without further ado, the winners are:

  • Ronald Libertus – for his photo book wonderfully titled: Cupcakes and Lollipops
  • John Hurly – A long time customer of Lulu’s services.  John purchased a Best Seller package for his upcoming work.
  • Austin Reale (pictured) – Good old Mr. Reale, blogger for Reading Teen, stopped by the Lulu booth several times a day throughout BEA and was about as excited as I’ve seen anyone to receive a brand new computer.  Yes, I asked him to blog about it.

Help us in congratulating our winners on their new technological prowess in the comments.  Now, they’ve each got a shiny new computer to help them start on their next remarkable works.  As for the rest of you faithful Lulu blog readers, keep your eyes peeled for other contests in the coming months and for your chance to win from a selection of great prizes to help kickstart your publishing career. And most of all, thank you to HP.

What is Metadata?: How to Save Yourself Some eBook Distribution Headaches

As eBook sales continue to rise, Lulu wants to be sure you have access to all the latest and greatest tools and resources to help you sell more books in this exciting new market. In order to reach the millions of customers who own e-Reading devices, it is important to stay up to speed on best practices for making an electronic book quickly and easily.

One term you’re likely to come across when publishing your eBook is “metadata.” It also happens to be one of the main causes eBooks get bounced back from distribution.  In many cases, a quick revision of your eBook’s metadata is all it takes to push your content out onto digital shelves and increases your work’s marketability.

Simply put, metadata is the who, what, when, and where of your eBook.  Items such as your title, author name, volume number, etc. are all types of metadata and are what most retailers use to appropriately list and categorize your content.  When your eBook is listed on an online store, customers will see an image of your cover, which they can click on for more information about your work and to access the actual content of your work.  Many retailers treat the cover image and the actual eBook’s content as two separate pieces and it is vital that the metadata for both match (including upper and lower case letters) so your customers are linked to the correct book interior.

For example, lets say your book title is The Greatest Book Ever: A Tale of Suspense and Intrigue by Samantha Thomas. If the metadata for your cover is only listed as The Greatest Book Ever, by Sam Thomas, without the subtitle and a different author name, then the retailers can’t be sure if it’s the same work.  With the thousands of new eBooks being submitted everyday, it becomes too difficult to try to match the cover to the content.

Luckily, on Lulu it is pretty simple to ensure all your metadata matches. When you start a new project and name it, whatever you enter into the title and author fields will autofill the empty fields in the cover step. Whenever a colon is used in the project title, the system automatically treats any text after it as a subtitle. Once you get to the cover step, you can still edit your title, author name, etc. just be sure if you do make changes, you also go back and change the project information you started with too. For authors uploading a one-piece cover, again, just be sure all the text matches the project information you enter.

Be sure to check out our knowledge base for more eBook metadata tips to help you reach more readers in more markets all over the globe.

 

Lulu’s Free Book Event is Back!

Need incentive to help you finish up your latest book?  How about if it’s on the house?

That’s right, between June 14 and July 31, 2011, Lulu is providing all authors with a free copy of any newly published book.  To get started, just visit lulu.com/publish.

Already published a book? Well, we’ve got you covered too.  Here are some ideas we’ve come up with for you to take advantage of this offer too.

  • Create a hardcover version of your book – If you haven’t done so already, it’s never too late to turn your paperback book into a hardcover or vice-versa. The process is simple, and if we don’t already offer a hardcover size of your paperback, you can always reformat it for the new version.
  • Make a special version of your book. For example, you could add photos or illustrations to the book that help highlight the chapters.  Or, you could take a note from author Cory Doctorow, who recently published his book With a Little Help with four different cover illustrations.
  • Challenge yourself. Who says you can’t finish a whole new book by July 31st?  I don’t know about you, but I do my best work when it’s crunch time and a deadline is fast approaching. Your reward is a free copy of your brand new book. You can do it!
  • Collaborate with a friend on a book. You can either write something new together or work on finishing up a book one of you has already started. Either way you get to create something together!

Just remember, this promotion is for newly published or newly formatted books and does not apply to book revisions.  Whatever you decide, we want to help. So get started!

Terms and Conditions:
Promotion runs from 6/14 – 7/31. Creators are eligible for a free proof copy of a newly published work at
www.lulu.com up to a value of $25. Photo books, calendars, and eBooks are not eligible for this offer. Shipping is not included in the offer. Creator will receive a coupon code by email once the new work is published.

 

Win an HP Mini Laptop from Lulu

Ahh Summertime…The days are longer and the sun shines brighter, which means more time for family get togethers, pool parties and road trips.  We all capture these great moments with our digital cameras and smart phones, then we post our pics online to the envy of everyone.

But wouldn’t it be great to have a lasting reminder of how the Summer of 2011 began?  Now is the perfect time to get those photos out of your laptop and into a beautiful photo book or calendar.

From now until after the 4th of July holiday, not only will you be able to save 25% on any Lulu photo book or calendar order, but you’ll also be automatically entered to win 1 of 2 HP 5103 Mini Laptops!

Here’s how it works…

  1. Simply create and publish a photo book or calendar project between June 1 and June 30, 2011
  2. Purchase a copy of your beautiful photo book or calendar
  3. Save 25% off with code HPWIN305*
  4. You’ll be automatically entered to win 1 of 2 HP Mini Laptops
We’ll pick the winners on July 5, 2011 and notify each lucky person via email.  Oh yeah, the shipping of the laptop is on us too – all you need to do is sit back and enjoy your new toy.  Don’t feel like purchasing a photo book? You can also enter to win just by publishing a work through Lulu – absolutely free.

What’s an HP 5103 Mini Laptop? Funny you should ask – check them out here.

It’s really that simple.  Create, publish, buy and win.  Also be sure to find out how to win an HP laptop with the purchase of a Lulu service here.

So what are you waiting for?  There’s never been a better time to create a photo book or calendar with Lulu!

*No purchase necessary. Enter coupon code HPWIN305 at checkout and receive 25% off any photo book or calendar order or publish a work through Lulu.com. The maximum savings for this offer is $100. Sorry, but this offer cannot be applied to previous orders. You can only use this code once per account, and unfortunately you can’t use this coupon in combination with other coupon codes. This great offer expires on July 8, 2011 at 11:59 PM, so don’t miss out! While very unlikely, we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so. Shipping destinations must be within the United States.

Confessions of a Lulu Services Team Member


I confess. It excites me to read brilliant content from our creators. I also confess I see content with potential that lacks basic principles of composition.

The Editing Month festivities at Lulu last month challenged me to consider how one might break habitual bad writing habits and make significant changes to please the reader. I literally dusted off my grandmother’s copy of Strunk’s The Elements of Style in hopes of finding a few elements that would change any manuscript.

From William Strunk, Jr.’s The Elements of Style III. Elementary Principles of Composition:

  • Use the active voice: The active voice is more direct and vigorous than the passive. I shall always remember my first visit to Boston is much better than My first visit to Boston will always be remembered by me.
  • Put statements in positive form: Make definite assertions. Avoid tame, colorless, hesitating, non-committal language. Use the word “not” as a means of denial or in antithesis, never as a means of evasion. For example, rather than He was not very often on time one could use He usually came late.
  • Omit needless words: Read your manuscript and see how many times you see the fact that and try to replace it with since, because, though or although. Another example is “there is no doubt but that” could simply be “no doubt.”

Too often I meet authors whose excitement of a speedy book launch diminishes the importance of a thorough pre-publishing scrub. One passionate author related the book launch to taking a child to school on the first day of kindergarten. Just as parents send kids equipped with backpacks and lunch boxes, your book should be as equipped with a proper edit. Correctness is contagious.

A professional editor can review your manuscript to determine which elements could make your book an easier and more enjoyable read. Our publishing packages provide the Editorial Quality Review as well as Formatting and Cover design. Buying services in June automatically enters you to win one of two new HP Mini laptops. Plus, use the coupon SVCWIN and we’ll take 15% off any package (maximum discount $1,425).  Offer expires 6/30/2011.

*No purchase necessary. Enter coupon code SVCWIN at checkout and receive 15% off any service package or simply publish a work through Lulu.com. The maximum savings for this offer is $100. Sorry, but this offer cannot be applied to previous orders. You can only use this code once per account, and unfortunately you can’t use this coupon in combination with other coupon codes. This great offer expires on July 8, 2011 at 11:59 PM, so don’t miss out! While very unlikely, we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so. Shipping destinations must be within the United States.

Lulu at Book Expo America 2011

Last week, Lulu attended Book Expo America (BEA), the largest book convention in the nation, where attendees got the chance to meet the new face of publishing – you!

Doors opened bright and early the morning of the 24th to floods of authors, publishers, journalists, librarians, and businesses all clamoring to get the latest scoop on the publishing industry and Lulu didn’t disappoint. With exciting new initiatives such as our Open Publishing APIs, Partner Program, and growing print network, Lulu has an affordable publishing solution for just about everyone – no matter if you’re an author looking to become a publisher, or a publisher wanting to monetize your back catalogue.

We definitely stood out in our bright orange booth too, but what really stole the show were our “author-ego” cutouts (pictured).  All three days of the show people lined up at our booth to have their photos taken behind their favorite author’s body and we’d display them on our wall.  They’d also be entered for a chance to win a new Mini 5303 laptop, courtesy of our partners at HP.  I can’t tell you how many times I heard the phrase:  “My friend Blahbity Blah, told me I had to come see the Lulu booth. You’ve gotta take my picture!” And we were happy to oblige.

For those on the go, we also had
mobile author-ego cards (pictured) that folks could use with their camera phones to encourage their friends to publish (or just make them look ridiculous). At Lulu, anyone is empowered to publish and sell their work to customers all over the world and our author-ego cards and cutouts really drove that point home – that and the fact that people love to get their photo taken.

We easily talked to about 2,000 attendees, but with the way boxes of author-ego cards, Lulu hats and tote-bags were flying off our tables, we definitely reached all 30,000+ attendees.  Lulu CEO and Founder, Bob Young, also presented to convention attendees Monday, May 23rd on the future of publishing and the impact of eBooks and e-readers.

While eBooks were a hot topic among the BEA crowd this year, we were surprisingly asked about print-on-demand books even more.  This boils down to what the new generation of authors and content owners really seems to want:  options.  And with Lulu’s open-publishing model we’re providing the freedom to creators that tons of options bring.  At Lulu, you’re free to publish and sell books immediately, electronically or in print. You pick the price.  You pick the market.  You pick the medium.  You are the new face of publishing and you are in control.