Articles tagged "seo"

PR Part III: Release the Press Release!

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For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for generating internet traffic and increasing book sales.

Author signing autograph in own book at wooden table on light blurred background

With an effective press release, you’ll be giving autographs in no time!

Of all the self-promotion options available to independent authors, distributing press releases is probably the most overlooked and affordable method. This is unfortunate because it can be highly effective – especially if your press release is picked-up by a major news outlet, journal or magazine. It could even launch you to stardom.

With all of this said, you are just wasting your time if only launch a press release into the deep space of the internet and hope someone notices. It’s up to you to make sure people are aware it’s out there. So, put it to work on your author platform and start getting some of that sweet, sweet internet love.

Search Engine Optimization (SEO)

SEO is a technical term for getting the most from what you put out on the internet. The technicalities are for the engineers to understand. For us, let’s think of it as executing a social media blitz, which sounds much more glamorous.

You may think this is complicated, but it’s easier than you think. First, post the news on your web site, then link to it from everywhere. The more back-links that point to your press release, the more value search engines assign to it. This means you show up higher on the search results page.

Don’t forget to get a little social media help from your friends.

Here’s what to do:

  • Tweet your news with a link to the announcement on your web site (and have friends and family retweet it)
  • Post your news with a link to the announcement on Facebook, Twitter, Pinterest, Google+ (very important for SEO), and everywhere else your audience may be found.
  • Create and post a video on YouTube, with you talking about the announcement and link back to the press release.
  • Embed the YouTube video into a blog post and link back to the announcement pages on other social networks such as Reddit, Digg and StumbleUpon.

 

The combined effect of this promotion will be a four to five times increase in interest and traffic to your site  – thanks to the improved search engine rankings of your press release and author news.

Your press release is finished–get ready to ace the interviews!

 

As an independently published author, it’s up to you to get the word out about your work. If you lay the groundwork ahead of time, you will be ready for the attention. As a reminder, when your press release gets picked up by a local, state, or national publication, launch a new social media blitz announcing the announcement.

Additional information:
PR Part I: Ready, Set, Press Release!

PR Part II: Write the Best Press Release – EVER!

Author Press Kit: How You Market You

Let’s Go Viral: Five Tactics for Boosting Your Clicks, Likes, and Shares

Lulu Search Engine Marketing Service

So you’ve published your creation on Lulu. . .now what to do? As the director of Lulu’s Search Engine Marketing program, I am excited to introduce a new way to promote your books, calendars and other content on Google and other search engines. Our new Search Engine Marketing program is powered by Lulu’s own internal Search Engine Marketing staff, capitalizes on our years and years of experience and is a great way for people to find your creations.

Wondering how it all works? The Lulu Team uses our research tools to find relevant keywords that relate to your content. First we look at each piece of content and craft a list of words that describe it perfectly. Relevant search terms are the essential ingredient of a good search engine marketing campaign.

search engine marketing

We then create engaging text ads based on our research that exactly convey what your book or calendar or other content is about. Your ad will be seen by thousands of people per day, but only those who are truly interested in it will click on the ad. This way, when they visit your Lulu product page or storefront, they are more likely to buy your work. Excited yet? Click Here to get more information and check out the different plans we offer. If you have any questions, check out our FAQ page.

Dan London

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