Articles tagged "seven splinters"

How to Approach the Media

Connecting with readers via Twitter, your blog, and organized online chats is one way to reach people. Another important way is through the media, who will be able to get the word out about your book to a larger audience. Successful PR requires a lot of work but can have a huge payoff. The media is hungry for news with a new angle. It’s up to you to provide journalists with insight into why their audience will be interested in your story.

Nowadays, most journalists accept and prefer email communication and their addresses are often found attached to their articles. Alternatively, if you’re going to contact a blogger, you can find his or her information on a “Contact” page. Please note: Mail isn’t dead. Remember, you want to stand out, so package up your book and press release in a way that will catch the journalist’s eye. With so many pitches being received per day, you’ll need to stand out.

Before you start sending off a press release (tips on how to write a great press release here), here’s a little more information on how to get your pitch noticed.

How to Get Your Local Bookseller to Carry Your Book

Selling your self-published book through Lulu and other online outlets feels good. Your book is now available to anyone, anywhere in the world just by downloading or ordering it through the Internet. But there might be something missing. What about being able to eagerly browse the shelf at your local independent bookstore and coming across your book there?

Independent bookstores have considerable trouble stocking self-published titles. First, they’re not often able to sell the book back to the self-publisher if the product doesn’t sell. As such, bookstores need to be pretty sure the book is going to be purchased before they buy it.