Articles tagged "share"

How to Market Your Book:Blog #1

You’ve done it – you’re a published author! Now it’s time to start reaping the benefits of all your long hours of work.

Who couldn’t use a few ideas on how to sell more books and expand readership? In the coming weeks, we’ll be sharing tips, resources and ideas designed to help you sell more books…without having to quit your day job!

Check out these two tips – try to do one of them by the end of the weekend.

Tip 1: Ratings and Reviews

Believe it or not, user ratings and reviews are powerful marketing tools. These 3rd party views of your book will influence other potential readers whether or not your book is right for them. Think of it as word-of-mouth endorsements for your book. How many times have been told by someone “you’ve got to read this book!” Adding ratings and reviews to your book page will send potential readers the same message.

Tip 2: Email Signature

How many emails do you write on a typical day? How many in a week? A month? Your email signature is a great way to promote your book to as wide of an audience as possible…without really trying. All it takes is a few minutes to set up your email signature, include a link to your book, and you’re all set. Try something subtle like “Check out my new book” with a link to your book. For a stronger approach, consider taking a 10-word excerpt from one of your reviews, then link to your book.

The Future of the Book

One of our designers sent around a link to this video this morning. It was put together by IDEO, the global design firm, and shows the possibilities it envisions for the book. Some interesting ideas. Let us know what you think!

The Future of the Book. from IDEO on Vimeo.

Yo-ho-ho! International Talk Like a Pirate Day Is Upon Us.

Avast, me hearties!  X marks the spot on your calendars for International Talk Like a Pirate Day (ITLPD) this Sept. 19th.  It’s your annual opportunity to send your roommate to the galley to fetch more grog or to call your mother a bilge rat.**

ITLPD has gained quite a following in the 15 years since it was started by two

Lulu authors, Mark “Cap’n Slappy” Summers and John “Ol’Chumbucket” Baur.  What started as a game between a few friends has grown into an international phenomenon.  People look forward all year to the day when they can get away with dressing up in puffy shirts and bloomers while walking around all squinty-eyed and hunched over .  What is the secret to Summers and Baur’s success?  Obviously, everyone loves pirates and the chance to be creative.

Cap’n Slappy and Chumbucket also use savvy to keep their high-seas holiday afloat.  In addition to their website talklikeapirate.com, the duo have a series of books, like “The Maracaibo Caper and “The Sao Paolo Caper,” that’ll answer all your pirate jargon questions.

If you want to join the swashbuckling pirate ranks but don’t know where to start, Lulu can help. Check out these other great pirate inspired tales:

**I seriously do not recommend calling your mother a “bilge rat”.  This did not go well for me last year. Be warned!

“Rejected?! So What.” – Bestsellers That Almost Didn’t Make It.

Sometimes, as we strive to share our remarkable ideas with the world, we have to deal with criticism and often times, rejection. But that is ok.

Criticism and rejection can be used constructively to help you become a better creator. The key is to understand that everyone is always going to have his or her own opinion. But just because someone disagrees with your outlook or your way of being creative doesn’t make you or them wrong. It is important to stay positive and diligent with your work and to always always try. You owe it to yourself for the hard work you’ve accomplished.

With all that in mind, I thought I would share with you a list of bestselling books that were each highly criticized and rejected many times before they finally made their mark on the world. Some of them will probably surprise you.

Take a look and realize that each of these authors was in the same boat as any new author starting out at one point or another. The difference being they didn’t have a cool tool like Lulu.com at the time to give them complete creative control over their work or the freedom to instantly sell their books all over the globe. These authors stuck to it, and you can too. And Lulu is here to help.

“Be the Adventure You Dream.”

I found this incredibly inspiring story while I was poking around Facebook and just had to share it. It is a note by writer J.C. Hutchins about his good friend and fellow writer Zellie Blake.

Blake was a talented young woman who recently passed away due to cancer. Her story is a testament to the passion and tenacity every author must embody in order to see their dreams through and share their remarkable works and ideas with the world.

Knowing her strong desire to have her book published, Blake’s friends all chipped in to make her book a reality by making it available on Lulu.com. Enjoy this amazing story. And be sure to check out Blake’s book Lightning Spliced.

Zellie Blake, a generous and beautiful woman — a fellow writer and dreamer — died two days ago. She was 27 years old.

Zellie was a tireless champion of my work. She once said I was an inspiration for her own writing career goals, but she will always be an inspiration for me. Her friends say that throughout her treatment, Zellie never lost her sense of humor or optimistic verve. She wrote often, and well.
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Her personal mantra was, “Be the adventure you dream.” I am hard-pressed to think of a more inspiring and empowering personal philosophy.

Focus: Author Success Story

At Lulu, we’re all about helping authors find success and providing them with the means to reach more readers all over the globe.  Sometimes success comes in ways they never expect. That was the case for professor William O’Connell, author of the book Homeless in Paradise, Communicating with the Bohemian Venice Beach, CA Subculture.

Actor Russell Brand (of Forgetting Sarah Marshall fame) is using the book for part of an upcoming feature film. O’Connell’s story is such a good one, we just had to share. You can read how this Lulu author went on to full-length feature consultant below.

Photo books

Lulu photo books are great for two types of people:
1. Professional photographers.
2. Everyone else with a camera.

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I’ll go through a case study of sorts with both types. Firstly, take “Bloke.” He’s a professional photographer in England who’s become a friend of mine. Check out this photo of a little girl at a wedding… Bloke wonders, “do you think she knows it’s a lemon?” I could gush for paragraphs about how much I love this shot. But I’ll let you do your own gushing. The point is, Bloke is a brilliant photographer – and he’s a fan of Lulu photo books. They work for him because they look like “real published ‘coffee table’ books, not chunky heavy albums with bits that fall out when you pick them up”. Great for clients, too.

asdfaf Photo credit: blokewithacamera.co.uk

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Second example: the point-and-shooter (like me). I took this shot in Cape Haitian, Haiti in June 2007. The sign is in Haitian Creole, and reads “Protect the environment- it guarantees life”.  This picture sums up my experience in Haiti pretty nicely- bright colors, joy, hope, and a smidgen of desolation. By no means is it professional grade. The lighting is all wrong, I’m sure my angles are laughable, etcetera (pros don’t hate on me too hard!). But that’s not what matters- it’s a memory. I love this shot for its nostalgic value, not artistic brilliance. I’m putting it into a photo book for the sole sake of remembering. The only person who’d appreciate the photo book as much is my dad- and that’s completely fine.

So – are you a professional (a la Bloke) or a point-and-shooter like me? Maybe a little of both? Either way- check out Lulu photo books and Bloke’s photography website for some eye candy.

Find Authors and Readers Like You at Wattpad

Introducing our partner, Wattpad

Read what you like. Share what you write.™

What is Wattpad?
Wattpad is the world’s largest eBook community, and a platform for remarkable writers, just like you, to connect with readers, collaborate with fellow authors, and expand your fan base.

Focus: Cookbooks

I am a foodie.  I was raised in the south by a mother and grandmother that loved to cook and I can spot a good restaurant a mile away.  If I know anything, it’s food.  Some say I’m a harsh critic when it comes to any dish, but we all know what a little extra attention and care can do for a recipe.  You have to start somewhere though, and Lulu can help you make a cookbook full of your own favorite dishes or you can check out some of the really great ones we have to offer – from healthy eating to down-home comfort food.

Let’s start with what I know best:  soul-food.

Comfort and Joy

by Callie Works-Leary


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This soft-cover cookbook features large, high-quality color pictures and gives you the know-how to make a quick snack or a five-course meal right in your own kitchen.   This book has the perfect mix of “stick-to-your-rib” delights like “Texas Slow-Cooked BBQ Brisket” as well as fun, light dishes like “Bacon-Wrapped Jalapeno Apricots.”

Comfort and Joy is a collection of recipes for the way that we really cook, eat, and entertain in our rapidly changing times. Most importantly, it is food that is comforting in its simplicity and depth of flavor, but joyous in its creativity and charm.  It is perfect for every-day use or for hosting a party.

Win a Prize for Contributing to Our Knowledge-Base

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We see success every day in the vibrant community of authors, artists, and creators that has gathered around Lulu.  Creators come together on our Facebook page, Twitter feed and blog to give advice and cheer on each other as they realize their dreams and ambitions.

We’re particularly excited by the strong response to our improved — and expanding — knowledge base. In the past seven weeks, more than 6,000 items have been added in six different languages and thousands of customers have used our tools to check out popular articles, add to the community discussion, and recommend ideas.

Just the other day I saw how author Keith Dixon helped a new author decide what her best print options would be for the project she has in mind.  It’s great to see that kind of support and encouragement from one passionate creator to another.

And we want to reward it.

From now through April 23rd, we will give away daily prizes to knowledge base users with the most posts, highest ranked posts, best questions, and best answers.  Daily winners will receive a coveted Lulu hat (you should see how fast these things go at conferences) and bragging rights.  Once a week, we’ll randomly select a winner for a grand prize ranging from an iPod Nano to a Book Lover’s Bonanza Service Pack (a $1,895 value), one of our newest service offerings.

We truly appreciate the Lulu community and all the ways you help us grow, adapt, and improve.  So join the conversation, or start one of your own.  Check out our knowledge base to share ideas, ask questions, make friends, and learn something new while inspiring creativity in your fellow creators.