Articles tagged "share"

Lulu Lens: How Do You Define A Successful Project?

One of the big projects we’re currently working on is reviewing how effective our publishing wizard is. It’s purpose is to help you get your book ready for publishing, and so we’re looking at ways we can improve on that core principle. We also recognize that there are a lot of different standards for what you’re looking to do with your book once you’re done with the publishing process, and we want to better understand your needs. To that end, how do you define a successful project?

Is it the number of books you sell? The reaction on your mom’s face when she sees her recipes in a printed cookbook? Holding the first copy in your hand? Tell us your stories, and help us understand how you define success for yourself.

Marketing Tip of the Week: Get the Word Out

Email your friends and colleagues:

Email is a great way to get the word out on your book, and who better to support you than those you already know. Explain why you wrote the book and what it is about. Be sure to include a link to your book on Lulu so they can click through and make a purchase. You can use your personal email provider or use the handy email button included on every Lulu product page.


Lastly, ask the people on your list to forward the email on to their friends and colleagues. Think of it this way – if you send an email to 100 friends, family and colleagues, and half of them send it on to another 10 people, you will reach 600 people – quick and cheap. Just take care to be respectful and don’t spam people with your book with too many emails. That can be a pretty quick turn off.

Contact your local newspaper:

Local journalists are always looking for new and interesting things to report on, so help them out by approaching them with your story. Onlinenewspapers.com serves as a directory for newspapers worldwide. Just select your state or country to find local newspapers in your area. Here are some tips on how to increases the odds of being featured:

  • Research the newspaper’s staff and identify the editor who would be most interested in the subject matter of your book based on their field of coverage (don’t send your book on murder mysteries to the international affairs journalist).
  • Have an angle: Pick one or two ideas that could be the lead-in for the story and why you think readers will find this interesting.
  • Have family, friends or coworkers read your pitch and make tweaks based on their questions and feedback.
  • Email the editor and follow up with a phone call.

Outreach like this can go a long way in gaining important exposure for your book. So, don’t be shy – get the word out!

Reluctance to Renown: Nobel Prize Winning Books

We’re big fans of books here at Lulu, so the office has been abuzz today about the recipient of the 2010 Nobel Prize for Literature, Mario Vargas Llosa. The 74-year-old Peruvian writer is the first South American author to win the prestigious award since 1982.

He’s been a very influential political figure throughout his life having written over 30 novels that revolve around life and the balance of power in Latin America (check out his works in the Lulu Marketplace). In the early’ 90s, Vargas Llosa even made a run for the presidency in Peru. He’s highly regarded throughout many Spanish-speaking countries for being a vigorous activist devoted to correcting social wrongs.

So I was struck by this line in an article from The New York Times:

“Like most writers toiling, I have always had the uncomfortable feeling that you never know if what you are doing has any real impact,” Vargas Llosa said.

I hear from writers all the time that are worried about whether their work matters, and here is an author who has reached the utmost prestige of literature with the same concern.

It should be an inspiration to all us, no matter the obstacles, to just get our work out there. You never know if The Swedish Academy might be calling you. I’d love to hear your thoughts.

Photo Book Buzz

Well, summer has officially been over for a few weeks and the leaves are all starting to change colors. Indeed, the holiday season is fast approaching and it is a great time to start thinking about gift ideas so you’re not so caught up in the holiday rush later on.

One suggestion that’s sure to make you the family favorite and winner of this holiday season is a Lulu photo book. And in a recent issue of the prestigious UK photography magazine, Digital Photographer, Lulu’s photo book services received a 9 out of 10 rating. We were thrilled to see all the nice things they had to say about us. And I thought I’d share their review below.

Be sure to pick up a copy of Digital Photographer Magazine at your local news stand and check out all of Lulu’s great photo book offerings that are perfect for everything from a gift to go on grandma’s coffee table to a professional portfolio of your shots.

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Focus: Breast Cancer Awareness Month

October is a very exciting month for many reasons – pumpkins, costumes, football games, etc. But it’s also an important month for one very special reason. I’ll give you a hint…think PINK!

October is Breast Cancer Awareness Month and according to Susan G. Komen for the Cure, about 207,090 new cases of breast cancer will be diagnosed in women in the United States this year. That’s a scary statistic, but the good news is that there so many foundations, blogs, and, of course, books out there dedicated to keeping people informed and to providing support to those experiencing the disease, firsthand.

On Lulu, we are lucky enough to have some great titles right at our fingertips! Whether you have been personally touched by breast cancer or are just looking for a way to contribute to the cause, here are a couple of books that may be just what you’re looking for.

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Becoming Whole
by Meg Wolff

Written by cancer survivor, Meg Wolff, this book tells the story of her complete recovery from breast cancer after being told that a mastectomy, radiation and chemotherapy couldn’t stop her disease. Instead of giving up, Wolff took a different approach by changing her diet and is now a living testament that changing your diet can save your life.

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Mommy Found a Lump
by Nathalie G. Johnson, M.D.

This children’s book, complete with colored illustrations, was designed as a guide to assist parents in helping their children understand what a family experiences when a parent goes through the treatment of breast cancer.  A portion of all sales will be donated to cancer research.

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Eat for the Cure
by Maria Fernandez

This cookbook is a compilation of recipes contributed by women all over the country, dedicated to the discovery of a cure for breast cancer. With recipes ranging from Baked Apple French Toast to Jalapeño Havarti Cheese Grits, your taste buds will thank you! All profits made from sales will benefit the Susan G. Komen for the Cure Foundation.

Banned Books Week

Celebrate Your Freedom to Read!

Every year hundreds of books are threatened with removal from schools and libraries across the country. Since 1990, the American Library Association’s (ALA) Office for Intellectual Freedom has recorded more than 11,000 book challenges, including 460 in 2009.

Even though most of these challenges are made with the best of intentions (protecting people or children from difficult ideas), banning books prevents the freedom to choose and express opinions. Challenged books range from Mother Goose stories and the Harry Potter series to classics like The Adventures of Huckleberry Finn.

The ALA’s annual Banned Books Week is going on this Sept. 25 – Oct. 2. Banned Books Week is the only national celebration of the freedom to read. Since its inception in 1982, Banned Books Week has served as a reminder that while not every book is intended for every reader, each of us has the right to decide for ourselves what to read, listen to or view.

How to Market Your Book:Blog #1

You’ve done it – you’re a published author! Now it’s time to start reaping the benefits of all your long hours of work.

Who couldn’t use a few ideas on how to sell more books and expand readership? In the coming weeks, we’ll be sharing tips, resources and ideas designed to help you sell more books…without having to quit your day job!

Check out these two tips – try to do one of them by the end of the weekend.

Tip 1: Ratings and Reviews

Believe it or not, user ratings and reviews are powerful marketing tools. These 3rd party views of your book will influence other potential readers whether or not your book is right for them. Think of it as word-of-mouth endorsements for your book. How many times have been told by someone “you’ve got to read this book!” Adding ratings and reviews to your book page will send potential readers the same message.

Tip 2: Email Signature

How many emails do you write on a typical day? How many in a week? A month? Your email signature is a great way to promote your book to as wide of an audience as possible…without really trying. All it takes is a few minutes to set up your email signature, include a link to your book, and you’re all set. Try something subtle like “Check out my new book” with a link to your book. For a stronger approach, consider taking a 10-word excerpt from one of your reviews, then link to your book.