Just because you don’t have the time or money to travel the country touting your book doesn’t mean you have to languish at home post-publication any longer. Programs including Skype and Google Hangout make it easy (and free!) to meet a group of your fans face-to-face. Explains Sarah McCoy, author of The Baker’s Daughter, “Now authors can jump online and literally be a face at the party for an hour. It’s lovely, and such an opportunity for us to directly connect with wonderful readers.”
So how does one successfully bring his or her computer screen–literally–to life?
Choose the right program: Sign up for Skype and Google Hangout and get a feel for what you like most. While both offer free long distance, Skype requires a premium membership for 3+ people, uses a lot of bandwidth to work well, and will drop the entire session should the host drop off. Google Hangout has its drawbacks, too, so figure out what works best for your needs.