Let’s Get Social!

No I don't mean you need to get out more. What I mean is: if you're a self-published author with a book (or maybe a few books) and you'd like to see sell more copies, you absolutely have to be making use of Social Media. Facebook, Twitter, and Instagram are the most popular forms of... Continue Reading →

PR Part III: Release the Press Release!

For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for generating internet traffic and increasing book sales. Of all the self-promotion options available to independent authors, distributing press releases is probably the most overlooked and affordable method. This is unfortunate because it can be highly effective – especially if your press... Continue Reading →

Why Authors Need Their Own Website

You’ve written your book. You’ve published it. Congratulations! So…what’s next? If you’re like many authors, you want to start selling it. But it’s not enough to just make it available for sale and cross your fingers. After all, you have a lot of competition out there. And while you have a lot of control when... Continue Reading →

Social media for book lovers

The New York Times recently ran an excellent profile of Goodreads, a super popular book-centric social media platform. The site launched in 2006, and as the Times notes, has over the last 7 years become "the largest source of independent reviews on the Web, with 21 million and counting." Like all successful social media sites,... Continue Reading →

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