A majority of the blog posts thus far have been more geared toward authors publishing work for the general fiction reader. But what if you’ve written an academic, professional, or technical book that doesn’t have the far-reaching market of a novel? Should you follow the marketing guidelines put forth thus far?
Well, yes and no.
Building a community through social media is important no matter who you’re writing for. However, there are certain aspects niche marketers need to pay more attention to, such as:
Planning your book’s release: Trade books can be released at any point of the year because there is always a willing market of readers. Professional, academic, and technical books are another story altogether. You wouldn’t release a manual for the iPhone4S a month before the iPhone5 is scheduled to come out, nor would you release an SAT guide in May, right after a majority of high school juniors in the country have taken the test. So, before you decide on a release date, research sales spikes for your topic to determine the best season and month for publication.
Finding your niche: This should be a goal for all writers, but it’s especially important for those who write about more obscure or challenging concepts. The good news is that, given the narrow breadth of your topic, you have a smaller community to break into — and thus more of a chance of being noticed. So even before you finish your book,