Articles tagged "tell"

Improving Your Experience

It’s fair to assume you’re reading this blog on a computer, but have you ever stopped to think about the steps you took to get here, or if it was easy or not? As the head of User Interface & Experience at Lulu, it’s my job to think about these kinds of processes and design an experience incorporating myriad requirements and constraints while improving the way you interact with Lulu. The only good way to do this is to focus on you, our customers, and how you use Lulu everyday.

For example, when a car manufacturer wants to design a better dashboard, they need to watch people drive. When a cookware manufacturer wants to design a better saucepan, they watch people cook. And when Lulu wants to design a better interface, we need to watch how you interact with our site. If I pull design decisions out of thin air, then I’ve done a poor job – design is driven by data. To get that data, we need your participation. In the UX business, we call this “User Testing,” but I’ve never liked that phrase – you are not the ones being tested, you are the testers and the results of your testing drives the design of new features, new products, and improvements on Lulu.com.

With that in mind, we’ve designed a simple activity to give us some fundamental data we’ll use to enhance the publishing experience for you and other creators just like you. It’ll only take a few minutes and the information you provide will help us to help you become even more successful.

Participate in our study: https://lulu.optimalworkshop.com/optimalsort/wr_ut_ia_1a?i=lb

Photo books

Lulu photo books are great for two types of people:
1. Professional photographers.
2. Everyone else with a camera.

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I’ll go through a case study of sorts with both types. Firstly, take “Bloke.” He’s a professional photographer in England who’s become a friend of mine. Check out this photo of a little girl at a wedding… Bloke wonders, “do you think she knows it’s a lemon?” I could gush for paragraphs about how much I love this shot. But I’ll let you do your own gushing. The point is, Bloke is a brilliant photographer – and he’s a fan of Lulu photo books. They work for him because they look like “real published ‘coffee table’ books, not chunky heavy albums with bits that fall out when you pick them up”. Great for clients, too.

asdfaf Photo credit: blokewithacamera.co.uk

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Second example: the point-and-shooter (like me). I took this shot in Cape Haitian, Haiti in June 2007. The sign is in Haitian Creole, and reads “Protect the environment- it guarantees life”.  This picture sums up my experience in Haiti pretty nicely- bright colors, joy, hope, and a smidgen of desolation. By no means is it professional grade. The lighting is all wrong, I’m sure my angles are laughable, etcetera (pros don’t hate on me too hard!). But that’s not what matters- it’s a memory. I love this shot for its nostalgic value, not artistic brilliance. I’m putting it into a photo book for the sole sake of remembering. The only person who’d appreciate the photo book as much is my dad- and that’s completely fine.

So – are you a professional (a la Bloke) or a point-and-shooter like me? Maybe a little of both? Either way- check out Lulu photo books and Bloke’s photography website for some eye candy.

Tell Your Readers About FREE Summer Shipping

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A few months back, we announced that we’d be offering FREE Shipping for the entire summer. You may be thinking, “that’s great and all, but my shelves are packed.” Well, if you’ve recently published with Lulu, now is the perfect time to tell your readers. Create a press release and let your fans know they can get your book this summer with FREE shipping. There’s no better time.

If you need help creating your own press release, we’ve got you covered.