Articles tagged "Texas"

SXSW Interactive 2012 Recommendations for Authors & Publishers

South by Southwest Interactive (SXSW) 2012 is right around the corner, scheduled to take place in Austin, Texas March 9-13.  If you’re an author and have never heard of “South by,” you may want to check out the following blog post by Evo Terra entitled “7 tips for authors attending SXSW 2012.”  Evo manages to give a great overview of the festival with tips catering specifically to authors.  Even though SXSW is not a publishing conference, Evo correctly points out that our “world is changing faster than you imagine,” and SXSW is a great way to “forward your knowledge and expertise in the interactive world.”

As we all know, electronic marketing tools such as social media are very important to authors looking to promote their work.  Among other things, SXSW offers you the ability to learn from interactive industry leaders who work on the cutting edge of digital technology.

So whether you’re planning to attend this year of not, to add to Evo’s blog post, I have outlined below some of 2012’s SXSW Interactive panel discussions that are geared specifically to authors and publishers.  The list below may help you save time as you plan your schedule.  If you are not planning on going, hopefully these panels will inspire you to get your late registration in … at the very least, these can help get you excited for next year.

Discoverability and the New World of Book PR
http://schedule.sxsw.com/2012/events/event_IAP13632

Publishing Models Transforming the Book
http://schedule.sxsw.com/2012/events/event_IAP10347

Libros digitales para todos/eBooks for Everybody
http://schedule.sxsw.com/2012/events/event_IAP13728

Rhapsody to Year 0: Music & Publishing Go Digital
http://schedule.sxsw.com/2012/events/event_IAP9680

Take a Look It’s in a Book or Now Tablet Devices
http://schedule.sxsw.com/2012/events/event_IAP12327

Self-Publishing: A Revolution for Midlist Authors?
http://schedule.sxsw.com/2012/events/event_IAP9146

Social Role-Playing: Brands and Publishers
http://schedule.sxsw.com/2012/events/event_IAP9024

Knitting a Long Tail in Niche Publishing
http://schedule.sxsw.com/2012/events/event_IAP9356

Making eBooks Smarter: Responsive Page Design
http://schedule.sxsw.com/2012/events/event_IAP9737

Books Win the Attention Economy
http://schedule.sxsw.com/2012/events/event_IAP9275

Next Stage: Tear It Up: How to Write a Digital Novel
http://schedule.sxsw.com/2012/events/event_OE00939

Lulu API voted a favorite at South by Southwest Interactive in Austin

Mashery’s Circus Mashimus lounge

Partnering with Mashery, the leading provider of API management services, Lulu demoed its Publication API at South by Southwest Interactive (SXSWi) in Austin, Texas this past weekend.  Mashery’s Circus Mashimus lounge was billed as a magnet for Web application developers and designers looking to attract buzz and networking around API platforms.  Lulu used the opportunity to showcase our Publication API, which allows individuals and publishers to create web applications, powered by Lulu’s backend tools, and marketed under their own brand names. They are then free to upload and publish books in any format (paperback, hardcover, eBook) to sell on Lulu.com and other leading retail channels.

Before I Grew Up’s Ben Barnett came from the London, England to show how his site is using the Lulu API to easily publish community generated Baby photo books.  Hundreds of show attendees came through the lounge each day, enjoying free food and beverages of course, and were very impressed with the tools available and how the Lulu Publication API is further enhancing the open-publishing model.  Through Twitter, users were also able to vote for their favorite API at Circus Mashimus. We’d like to thank everyone for helping make Lulu the second highest voted API out of the 14 companies represented in the contest.

Lulu also ran its own contest for developers at SXSWi.  Developers were encouraged to publish a short eBook through our Publication API.  Despite packed conference schedules and late-night networking events, numerous developers still found the time to successfully publish through our API.  Congratulations to Samuel Yu from Austin for winning our contest, which earned him an Apple TV®.

Lulu at SXSWi in Austin, Texas

Keeping true to the light-hearted and festive atmosphere of the Circus Mashimus lounge, Lulu provided pocket mustaches for show attendees. “Pocket staches” as they were commonly referred to, quickly became a must-have item for Circus Mashimus attendees, with people trying to collect as many different varieties as possible.

Finally, Lulu would like to give a big thank you to Mashery and to all the folks who stopped by our booth. We really enjoyed meeting the Lulu authors at SXSWi who took the time to come find us and all of the developers who have taken an interest in our Publication API. It was great to meet so many interesting and remarkable people … all of which are now sporting Lulu mustaches.

Lulu at SXSW Interactive - Austin, Texas

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