Articles tagged "thought leader"

Modern Thought Leadership: three absolute must-have’s

 Modern Thought-Leadership: It doesn’t happen overnight

With the ever-expanding world of social media marketing influence, the concept of the modern day “thought-leader” has not only experienced resurgence, it has also enjoyed an expanded application of what thought-leadership is and can be.  Just last week, I had the opportunity to work with the awesome team at Prezi to create a kind of journey for modern day thought-leader.  Out of this research developed a pathway and three key, absolute must-have drivers:

  • Passion and Drive – a characteristic all thought-leaders share.  Not only do they have a new idea or way of thinking about something, they all posses an avalanche-like drive to share this idea with the masses.  It is what keeps them awake at night, what makes them attend every conference, present at every forum, and write every blog post.  You must have passion for the subject matter.  Want some inspiration?  Check out any TEDtalk.
  • Innovative Use of Tools – every influencer/thought-leader I’ve ever run across from Deepak Chopra to Guy Kawasaki have all utilized creative ways to spread their knowledge with new audiences.  This is now easier than ever in that anyone with an imagination and access to the web can find an audience.  Social media outlets provide ever-inventive opportunities for infinite sharing and connection.
  • Care about the Audience – yes, meeting your audience face-to-face after a presentation matters, book signings matter, interactive Q&A sessions matter.  In other words, the audience matters (A LOT).  The most successful thought-leaders realize this fact and take great care to not only reach out to but also elicit feedback from their audiences.

These three points just begin to scratch the surface of the path to thought-leadership but, truthfully influencers and innovators can come from anywhere…so, STAY MOTIVATED AND SHARE YOUR IDEAS! (also, checking out some of the steps summarized in the thought-leadership Prezi won’t hurt either.

What does modern-day thought-leadership mean to you?  How are you spreading your ideas?

Lulu at Internet Summit 2010

The 2010 Internet Summit in Raleigh, North Carolina wrapped up yesterday, with Internet professionals and entrepreneurs from across the United States coming together to discuss topics such as mobile marketing and social ecommerce. Our very own Bob Young was a keynote panelist and featured speaker discussing the future of both the web and books – no doubt two very broad and engaging topics.

Bob’s featured talk was entitled “There is No Such Thing as a Book” – claiming that “whatever replaces the book on the Internet is not going to look like a book.” During Bob’s talk and as a fan of René Magritte, I couldn’t help but imagine someone somewhere in the world wearing a t-shirt with a picture of a Kindle or an iPad and the sentence “Ceci n’est pas une livre” (I’ll wait while you go Google Translate that).  Traditionally, we have all come to know and love books in their physical form, but now, “books” are hyper-mobile strings of binary code easily accessible and translatable on multiple devices. A modern-day book’s physical properties are seemingly confined only by the Wi-Fi signals that transmit them.

Bob argued that, “the device you are reading on is going to become more pleasurable,” as a plethora of textual enhancements like video and hypertext accompany the written word. The question for some, however, is whether all you need is a good story? Things like video, hyperlinks and an Internet connect may actually detract from a book’s narrative – diminishing the pleasure derived from an uninterrupted read. Personally, I think that in the future, some readers may intentionally choose to remain on one side of the digital divide, opting to read stories on books – not devices. But of course, that will remain a question of preference and choice, and if there is one thing the future of the web will include – it is choice.

For those of you who were unable to attend the event and enjoy all the interactivity that digital media has to offer, be sure to check out a recap of the lively discussions on Twitter #isum10.

We’d like to thank the organizers of the Internet Summit for putting on such an informative and well-organized event, and we look forward to seeing you again next year.