Articles tagged "tips"

5 Things to Avoid When Creating an eBook

UPDATE:  Learn More About eBook Publishing at Our New eBook Page

A little known fact about eBook distribution is that each retail channel has their very own set of requirements for accepting content that your eBook must meet before it can be sold. These requirements may sound scary at first, but they are actually pretty great.  By following the requirements set by each retailer, you can be sure your customers get the most robust experience from reading your work.  To help, here are the top five reasons we’ve seen eBooks bounce back from distribution.

  • No description or description too short – Describing your work might be the most important step of all.  Not only does a book description double as a great marketing tool to get readers interested, it’s also used to catalogue your work in retail channels all over the world. For this step, you’ll be asked to provide details including category and genre, keywords, description, language, licensing and edition number. It’s crucial you provide consistent information here that matches any details you have already provided or stated in your book and on your cover. Many retailers require this information to be accurate in order to list your content and make sure it gets in front of the right readers.
  • Metadata” mismatch - Simply put, metadata is the who, what, when, and where of your eBook.  Much like your eBook’s description, metadata includes items like your title, author name, volume number, price, etc. and are what most retailers use to appropriately list and categorize your content.  Metadata must perfectly match so that customers searching for your eBook in a catalogue can find it.
  • Up-selling or listing a price on your cover – You can adjust the price of your eBook at anytime and we encourage you to experiment with different prices that are competitive with other books in the same genre.  With that in mind, avoid listing the price of your eBook anywhere on the cover, in the description, or in the eBook itself so you can be flexible to change the price later if you need to.
  • Inappropriate or illegal content (erotic, malicious, or plagarized content) – This one is pretty self-explanatory.
  • Non-English content – Unfortunately, we’re unable to distribute non-English eBooks at this time.
  • Poor image quality (borders, pixels) – You’ve probably come across a picture on the Internet that was hard to see no matter how much you zoomed in or reloaded the page.  Pixelated or blurry images won’t show up on today’s high resolution computers, tablets, phones and eReading devices. This means they can’t go in your eBooks either.  If you decide to include images in your eBook, we can only accept high-resolution, three color, RGB (red, green, blue) formatted pictures.  Four color, CMYK (cyan, magenta, yellow, key black) images will not translate properly.


 

Fun Ways to Improve Your Next Book Pt. 2

Last week, we posted some new ways to help you make your next work even more remarkable. Below are two more tips to help inspire you to put pen to paper or start hammering away on your keyboard.

3. Challenge your vocabulary at Knoword.org.

If you’re a word nerd like I am, you will quickly find yourself addicted to this vocabulary game. Unlike some games that have you match words and their meanings, this one gives you the definition and first letter, and you just fill in the word. It’s harder and faster paced than some others I’ve played. You can choose your level, and either Canadian or US dialect. This is really valuable for those studying for SAT and GRE exams, too.

4. Follow your favorite authors on Twitter.
If you’re a Twitter user, you’re probably following a number of celebrities–why not authors? Here are some of our favorite tweeting writers from a variety of genres. (Of course, the opinions expressed by these authors do not necessarily reflect those of Lulu, so tweet at your own risk!)

Science Fiction author Cory Doctorow @doctorow
Young Adult writer Adam Selzer
@adamselzer
Fiction writer Chuck Palahniuk
@chuckpalahniuk
Novelist and poet Margaret Atwood
@margaretatwood
Jon Winokour gives daily quotes from famous writers, as well as goings-on from the writing and publishing world.
@AdviceToWriters

If you’re not on Twitter, it’s free to sign up! Check out InkyGirl’s Writer’s Guide to Twitter.

Be sure to check back next week for even more tips.

How to Market Your Book:Blog #3

Become an Authority in Your Field

Whether your book is an extensive study on quantum physics, or helpful tips on how to raise twins, there’s an online community just waiting to learn from your expertise.  What better way to flex your knowledge muscles, and promote your book, then providing commentary on your favorite forums, blogs and discussion boards?

By providing regular insight and support, you’ll quickly establish credibility and become known as an authority in your field.  This will also provide you with a golden opportunity to promote your book.  Be sure to mention that more information can be found in your book, and provide links for your new readers to purchase.

Once you’ve established yourself, your audience will be more than happy to help promote your book.  Reach out to bloggers and ask if they’ll mention your book in an upcoming post.

Before you know it, people will be buzzing over your book and your hard work!

Marketing Your Book: How to Get Your Book on a Blog

I’ll be the first one to admit it- I love blogs. They’re resources for information, inspiration, and ideas. Plus, blogs are perfect venues for marketing your book. It’s a great way to get your book noticed.

Why market your book on a blog?
It’s an inexpensive way to get your book out to lots of people in your target market- all at once. If you play your cards right, your book could get quality exposure at a really low cost.

Do your research – and participate.
This is the crucial step—finding the right blogs. Think about your market. Where does your average reader hang out online? Read a lot of blogs (really read them) and figure out where your book fits best. Start commenting on posts, subscribing to feeds, and mentioning snippets you liked in various social media endeavors. Always be nice! Bloggers will be glad to have a new active reader.

Making Criticism Work For You

If you’re reading this blog, chances are you’re the creative type and maybe even a DIY-er. If I were to guess, I’d have to say you’ve probably written your own book, edited it, and then designed the cover. Pretty impressive, and you definitely get a pat on the back from me. But you may have noticed that it’s really easy to get stuck inside your own head and become blind or even evasive of constructive criticism when you’re doing it all on your own. The key is to not let your work suffer.

Market Your Book on Facebook

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Did you know Lulu has a free marketing tool that allows you to share books with your Facebook friends? Did you know that the entire process could be done in less than a minute? Here’s how…

Market Your Book on Facebook

That’s it! You’re now sharing your book with your entire Facebook network.

Promote your books on Facebook.

Setting Realistic Goals for Marketing Your Book: Part 1 – Treat Yourself like a Business

goal-smWriting a book is no small feat. And you should be proud of yourself for all the hard work you’ve done so far. As exciting as it is to have a finished manuscript in front of you though, there is still a lot more to do after the typing has stopped and the pen and paper are put away. Some authors can afford to hire an agent or a publicist, but for others taking the DIY approach, marketing yourself and your book can seem pretty daunting. As much as you want to share your book with everyone and show them what you’ve accomplished, if you don’t set some realistic goals, you’re setting yourself up for some unnecessary disappointment and frustration. Planning how to market yourself and your work may be easier said then done, but the payoff – reaching more readers and selling more – is worth the effort.

Change Your Perspective
The first step to getting a better hold on your marketability is to change your perspective of yourself as a writer, to an entrepreneur starting your own business. You’ve done the writing, but now you have a product to sell. Whenever you take the time to put yourself “out there,” your ultimate goal should be to make a good impression on people so they’ll want to read your work, keep coming back, and recommend your book to others. You’re building your reputation – your own personal brand, and you need people to trust that brand in order to grow a loyal fan base. This is something that takes a lot of time, planning, and strategizing. Any successful business, big or small, starts with a list of goals and then creates a plan to achieve those goals. A successful business also remains flexible and responsive to its customer’s needs and the current trends of the market. You can do this by having backup plans in place for whenever one of your plans doesn’t work or you need to change something on the fly.

Why a Good Author Photo Goes a Long Way

Lulu just got back from Book Expo America in New York last week. While we were there, we had the opportunity to meet thousands of people ranging from industry professionals, to up-and-coming authors, to people that were “just checking things out.” It was fascinating to see the different stages authors were at in their careers and it was great to see so many people at the convention learning how market themselves more effectively.

Many authors came with a sample of their book or had a handout with a little blurb and a photo of themselves. It was interesting to see how different each author’s photo was and how much some stood out in my mind – even after talking with so many people. I realized that many people new to the writing profession might not know how important a good photo of themselves is or how much it can help further their career.

An author should have a good photo on hand because it makes you look more professional. The people at BEA with great photos seemed better composed and more prepared. Isilhouette-question-mark-muck-small understand that many authors have spent so much time working on their book and making it pristine, that when they’re done, the photo can be an after thought. You want to be measured by your skill of the written word and not what you look like. But think about the last time you went to the bookstore. Can you recall picking up a title with a blurry, washed-out photo of the author on the back cover or inside flap? Do you think you’d be as likely to spend your hard-earned cash on a book that had a photo like that on it? In the same way a bad cover can make you second guess the quality of a book, a bad photo can make you rethink the reliability of the author. It helps to think of your book as a business card, and a bad photo is like handing someone a card written in crayon.

April 19 Lulu U Class: Tricks to Sell More Books

Be sure to sign up for the next Lulu University class on April 19th @ 7PM: Red Hot Web 2.0 Tricks to Sell More Books! You’ve heard the term “Web 2.0” but can it really help you sell more books? You bet it can and this class will show you how. Packed with tons of information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you’ll walk away with fun ideas, simple tricks, and tons of helpful advice.

Here’s what we’ll cover:

  • Creating “feeder” sites that feed traffic into your web site!
  • Using book videos to sell more books
  • Using Wikipedia to market yourself
  • Why linking to other web sites is a bad idea
  • How to get more web site traffic right away!
  • Got blog? The one thing you should NEVER do with your blog!

Don’t miss this class! Sign up today!

Lulu University is FREE!

Picture 2We offer a variety of free online webinars to help educate our authors on a variety of publishing topics – from how to create a press release to social networking. We’ll be adding to our list of topics and even have guest speakers joining the classes. Take advantage of our knowledgeable experts and learn the tips and tricks of publishing and marketing your books.

Please let us know what other classes you would be interested in seeing in our course catalog.

April 5 @ 7PM EST- Red Hot Internet Basics: Touring Yourself Online
If you’re ready to market your book online but don’t know where to start, you’ll love this class. We’ll look at creating and launching your very own Virtual Author Tour. During this class we’ll look at: