Articles tagged "Valentine"

What Do St. Valentine and Book Publicity Have in Common?

In a nutshell they are both misunderstood. Poor St. Valentine–there is actually no historical evidence that his sentiments were intentionally romantic. It is reported that he healed the blind daughter of his jailor and then wrote her a note signed: “From Your Valentine.” That was his name after all; how else would he have signed it?

Just like the St. Valentine story, perceptions of the best way to promote your book are not always true. You might want to dump the idea of promoting your book and start courting the notion of promoting yourself. Let’s remember whose idea the book was: yours!

You are the best publicity tool, not the book.

It was never the Valentine’s Day card that did it for me; it was the message in the card that made me smile thinking of the sender. For fun, let’s say your book is the card and its contents are the message. The most compelling part of that idea is the author behind it, you. Think about the last few books you’ve loved. You should be able to tell me something about the authors: their history, credentials, education. Those are the things your readers will need to absorb to make the same connection with you. Once that connection is bridged, you might have a relationship that surpasses a first date, your readers will know you as the expert on the topic or a leading resource in your genre.

How does this happen? For example, if you’re an expert on ancient Rome, and have written a book about Roman saints, now would be a great time to be promoting your expertise. Think of all the newspapers, magazines, and TV shows that want to talk about the origin of Valentine’s Day! You could be their go-to person to explain the myths and little-known facts about poor misunderstood St. Valentine.

We’ll never know if St. Valentine’s intentions of romance in his note were real or not. What IS real, however, is the impact that a great publicity campaign can have on your book sales!

The Perfect Anti-Valentine’s Gift

For Valentine’s this year, I wanted to cover something different than your standard lovey-dovey Valentine’s Day gift ideas because let’s face it, for some of us, V-Day ain’t all it’s cracked up to be. As I was sifting through the millions of books on Lulu, I came across this little gem:

hjkhgjk

Better Luck Next Year
by Vicky Harris

asdf
asdf
asdf
asdf
asdf
Written for all the “love-scrooges” out there, this book is chock-full of hilarious takes on Valentine’s day coupons like: “Rub your own feet, they stink,” and brutally honest quips like: “You’re funnier when your drunk.” Tapping into the twisted humor that most of us think, but are too afraid to say out loud, this book is sure to make anyone, single or no, crack a smile. The mini-book comes in a set of three, so they are perfect for handing out as gag gifts, or for leaving on an ex’s doorstep. Enjoy, and happy “Extortion,” I mean Valentine’s Day!