If you’re reading this blog it’s likely you’re either already a published author or aspire to be one (and nobody can make that dream come true faster than Lulu!). But are you a Google Author?
What is a Google Author?
By now you’ve probably seen search results in Google that look like this:
This is known as an “author rich snippet search result.” Google supplies a photo of the author of the content that the search result links to. In addition, this author usually gets a byline (which links to his or her Google profile), and a link to search results for more of that author’s content.
How do you get such a result? By participating in the Google Authorship program. I’ll explain how in a moment, but first let’s talk about the “why.”