Articles tagged "webinar"

Top 3 Ways to Ensure Self-Publishing Success

Yes you canContributed by Dan Dillon, Lulu Director of Product Marketing

I recently had the pleasure to co-present a webinar with Bowker on Self-Publishing: Your Path to Success. Ralph Coviello, publisher relations manager at Bowker, shared copious insights into how the self-publishing landscape has taken shape over the past few years, as well as how it may continue to evolve. From all the great observations and advice, I’ve distilled the three most important lessons to be gleaned for your success in self-publishing.

1. Publish in multiple formats
It stands to reason that the more products you have to sell, the more money you’re able to make. Books are no exception. Authors who offer multiple formats of their books sell up to four times more than authors who offer their readers only a single format. To capitalize on this, make your titles available as a softcover, hardcover and an ebook. Readers across all age groups are reading print, so there’s no predicting what format individual book buyers may prefer. have ready whatever they may want.

2. Channel surf
Just as it stands to reason that the more products you have to offer, the more you’re likely to sell – the more places you make them available, the more you’ll be able to sell. Get your books into as many online retail channels as possible. The ones that will likely have the greatest impact on your print book sales are Amazon and Barnes & Noble. For ebooks, you’ll want to make your titles available on the Kindle, iBookstore, NOOK and Kobo, at a minimum. Happily, you can get all of your books into these channels — and many more — with Lulu.com. For free.

3. Press releases are very popular
This is a double-edged sword. Yes, press releases are a valuable tool for building awareness about your book, and you can reach the same journalists who the Big 6 publishers talk to. Yes, there is a ton of news out in the world and it takes a lot to get your story heard. The lesson here? Targeting the information in your press release is critical, and targeting the people you send it to is also key.

View the complete webinar, and let us know in the comments what’s worked for you to drive book sales. You can also page through the webinar deck on Slideshare.

Lulu University Classes

Lulu empowers creators with the tools needed for success. Our FREE Lulu University webinars will provide you with the knowledge and know-how to get the most out of your work. Lulu University is a series of free webinars. You can register for each class by adding the free service to your shopping cart and checking out.

You will be emailed with instructions on attending this free Lulu University webinar from lulu@amarketingexpert.com a few days prior to the webinar you’ve selected. Webinars are held at 7pm EST/4pm PST and require computer access. Following each class, all webinars will be available for viewing via the link mentioned below.

Be sure to sign up a few days before the event by clicking on the link provided for each webinar. See you in class!

Two Upcoming Lulu U Classes

StudyingMore and more people are attending our FREE Lulu University classes. These classes are empowering our creators and helping them get the results needed to get their remarkable works noticed. Next week we have TWO great Lulu University classes that you don’t want to miss.

Our next class on May 3rd at 7PM EST, Build a Great Web Site, covers the key elements to creating a successful web site. This class will teach you simple tricks and effective strategies to help you understand how a terrific site needs to look. You’ll also learn about keywords and how to find the right ones for your needs. Site layout and the secrets to selling books on your site will also be covered as well as some simple steps to creating a web site or hiring someone to do it for you.

On May 5th at 7PM EST be sure to attend the very special Lulu U class, How to Crack the New York Times Bestseller List. Get the scoop on how to get your book bestseller ready and get noticed!

To take advantage of these FREE classes, be sure to sign up by adding the service to your cart. You will be emailed with instructions on attending this Lulu University webinar from lulu@amarketingexpert.com a few days prior. Webinars are held at 7pm EST and require computer and phone access. All webinars will be available online afterward for viewing.

Lulu University is FREE!

Picture 2We offer a variety of free online webinars to help educate our authors on a variety of publishing topics – from how to create a press release to social networking. We’ll be adding to our list of topics and even have guest speakers joining the classes. Take advantage of our knowledgeable experts and learn the tips and tricks of publishing and marketing your books.

Please let us know what other classes you would be interested in seeing in our course catalog.

April 5 @ 7PM EST- Red Hot Internet Basics: Touring Yourself Online
If you’re ready to market your book online but don’t know where to start, you’ll love this class. We’ll look at creating and launching your very own Virtual Author Tour. During this class we’ll look at: