Articles tagged "Why Choose Lulu"

Like, Follow, Share: What’s in it for me?

2 min read

Every day we are asked by friends, acquaintances, and companies to Like, Follow or Share their page or post. It’s simple enough. It requires only a click. Lulu is no different. Like you, we are always happy to see new Likes, but what’s in it for you when you Like Lulu?

If you are a fan of innovative, independent authors, liking Lulu on Facebook will keep you in the know about new authors and daily discounts. But readers shouldn’t stop there. You should also Like your favorite author’s Facebook page and stay informed about their upcoming events and new releases. By creating a relationship with an author, you may get sneak peaks at future titles, covers or early chapters. Surely that’s worth the investment of a click.

If you are an author who published with Lulu, we recommend you not only Like our page, but also consider Following us as well. When you follow Lulu, you are assured of receiving the daily discount and other news, which you can then Share with your Facebook fans.

Periodically sharing Lulu discounts on Facebook gives you an excuse to reach out to your readers with a personalized message in addition to savings. If you are feeling especially generous, you can further entice new readers by supersizing the daily discount. You can easily change a 20% discount to 30% or offer 15% off your book when Lulu is offering free shipping. Click here to learn how.

 

Your target audience already loves books, discounts and Facebook. However, if you are trying to attract new readers, remember the “Rule of Seven” – on average, a person must see or hear your marketing message seven times before it actually registers. The more a person sees your book mentioned online, the more likely they are to take the next step – clicking to learn more which leads to purchases. So don’t be shy about sharing your story, your book, or those Lulu discounts.

Likewise, don’t be afraid to ask your fans to share with their friends. Word-of-mouth and social media are the two most popular means of discovering new books.

So, Like us today and Share us regularly. It only takes a few clicks to reach a worldwide audience.

I told three friends and they told three friends and so on….

What’s New at Lulu? Everything Is About to Change

1 min read

Prior to the launch of Glasstree, our academic and educational publishing brand, we asked CEO Nigel Lee what changes Lulu authors can expect in the coming months.

Since this interview was recorded, we have moved into our new space, Glasstree was successfully launched, and our focus has returned to refining the new publishing tools, opening new distribution options, and redesigning Lulu.com.

As Nigel says, “Watch this space. Everything is about to change.”

Your First Wedding Anniversary: The Gift of Paper

2 min read

An anniversary is a special milestone in any relationship, but your first wedding anniversary is often one of the most memorable. Your first year as a married couple will become the first chapters in the story of your life together. It is often filled with firsts and other momentous occasions and should be celebrated in a way that highlights all you accomplished.

Traditionally, the first anniversary is called the paper anniversary. No one is quite sure of the symbolism, but there are several theories:

Paper:

– Represents the blank page
– Reminds us of the fragile and modest beginnings of marriage
– Symbolizes writing your future together
– Symbolizes the true interweaving of your lives
– Is a reminder of natural growth

Your first wedding anniversary is a good time to look back on the past year and your time together. One way to do this is to reflect on your love story and create something that captures you and your relationship. If you wish to abide by the traditional paper anniversary gift, consider committing your story to words and pictures and create a lovely book.

Writing a book may sound a bit laborious for many of people. If you are not someone who enjoys writing or feel you wouldn’t do your story justice, you can always commission an author to write it for you. You can find truly talented freelance writers online who specialize in these kinds of projects, to artfully construct a story based on your most important memories. When choosing a writer, it is important to pick someone who can capture your tone and personality to bring your story to life.

If you can’t wait for the “romance novel” version of your first year of marriage, try creating a memory book. You can combine your favorite pictures with your favorite stories to create a gift of paper that will be treasured long past your anniversary date.

Simply ask your partner to write about their five most memorable moments over the past year. Then take their words, add your five favorite memories, select pictures and use Lulu’s photo book templates to design your anniversary book. The end result will be a custom-made, unique and sentimental gift for your spouse.

Ultimately, your first wedding anniversary should be celebrated in a way you will remember forever. Creating a book about your journey as a couple is a thoughtful and lasting way to celebrate your love and look back on all that you’ve created – so far.


Inspiration, Collaborator, and Author Extraordinaire!

When I received Katie’s email, I was sure she had contacted the wrong Lulu.com. Why would someone from online jeweler Orla James be pitching an article for a self-publishing blog? However, when I read her pitch, I thought it was a brilliant idea. Thanks Katie!

Katie Jones loves to write, travel, practice yoga and read at every available moment! She adores living by the sea in Brighton UK with all of the creative opportunities that it brings.

Nigel Lee: Global Businesses Must Be Locally Relevant

1 min read

Lulu CEO, Nigel Lee, lives in Brussels, leads a company headquartered on the East Coast of the USA, and travels the world seeking new partners and new markets to better serve authors around the world.

In today’s interview, we chat about Lee’s eight-hour commute and discuss how living outside of the USA affects his corporate leadership and vision for Lulu.

Lee believes companies can only be truly global when they address regional needs. “Internationalization of a business doesn’t just mean making it available in Hungarian, or in French or in Italian. It means understanding regional requirements, country-specific requirements. What do authors in Italy need? What does Italian book distribution look like? What are the bookstores in Italy?”

Lulu works to make the world a better place – one author, one story and one local regulation at a time.

 

Author Jay Nachlis: Write Your Rock Star Memoir

1 min read

Last week, author Jay Nachlis dropped by the Lulu office to talk about his experience writing and self-publishing his memoir “Never Trust a Grown Man with a Ponytail: How a Regular Guy Lived a Rockstar Life.”

Our conversation covered several topics, including why he felt compelled to write a memoir at such a young age, creating an effective media kit, and self-publishing as the new normal for authors.  He also shared some great marketing ideas for fellow memoir writers.

Jay may think of himself as a “regular guy,” but he was personable, prepared, and professional. In other words, he was a rock star.

Write Your Rockstar Memoir

A very big thanks to Jay Nachlis for joining us in our Lulu Author Talks series on “How to Write Your Rockstar Memoir.” Please share your comments below and let us know what topics and guests you would like us to feature on future shows! #LuluLive #AuthorTalks

Posted by Lulu.com on Monday, March 6, 2017

 

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Books, Beans and B-Corps: Making New Eco Friends

2 min read

Larry’s Beans: Where the magic happens

Eco wonder woman, a.k.a. Arwen from Lulu’s Customer Support team, and I traveled to Larry’s Beans to meet a fellow B Corp company, learn new sustainability tips, and frolic in caffeine happiness. We were aware of the Raleigh-based coffee roaster’s reputation as a sustainability superstar, so we were eager to learn more about their practices.

Within seconds of entering the building, we were welcomed with mugs of hot coffee and introduced to Daniel Tassitino, Communications Ambassador for Larry’s Beans. We began our tour at the end of the production process – the compost, recycling, and trash bins. While learning about their waste reduction initiative, we ran into the company’s namesake, president and founder, Larry Larson!

We got to say “hello” to the little wriggly ones.

Larry, with coffee cup in hand, shared his perspective on sustainability and the challenges of promoting a culture that values environmental responsibility. I asked him if there were any best practices he’d like to share.  He quickly explained that Larry’s Beans doesn’t have “best practices.” They just know what does and doesn’t work for their business. They’re still learning as they grow.

On their sustainability journey, the coffee roaster has accomplished some pretty great things including:

  • Ethical Coffee Sourcing: All Larry’s Beans coffee is Organic, Fair Trade, and Shade Grown.
  • Energy Efficient Facility: The facility utilizes composting, zone heating, natural daylight, solar panels, rainwater harvesting barrels, and more!
  • Biodiesel: The roaster is home to Raleigh’s only B100 fueling station
  • Worms: Larry’s Beans uses their compost, coffee grounds, and burlap coffee bags to house and feed their worm farm.

After our tour, we asked Daniel, “Do you want to be Lulu’s friend in sustainability and hold each other accountable?”

“YES!” he exclaimed to our delight.

We high fived then rumbled off into the sunset in the Larry’s Beans recycled veggie oil bus. Just kidding. Instead, we went to a conference room and began planning the next steps in our goal-setting partnership.

Veggie Oil Powered: Larry’s Beans Coffee Bus

Together, Lulu and Larry’s Beans will hold each other accountable in our efforts to achieve our sustainability goals. After all, what’s better than a good book and a cup of fine coffee – both from certified B Corps? Okay, maybe a cuddly cat on your lap, but not much else!

Take an online tour of the Larry’s Beans facilities.
Learn more about Larry’s Beans and their commitment to sustainability

 


About the Author

Sheridan is Lulu’s Coordinator of Sustainability and Outreach. She is also an author advocate, a friend to all cats everywhere, a clog aficionado, and an art maker.

 

Nigel Lee, Lulu CEO: Passion, Partners, Publishing and Profits

1 min read

Two years ago we cheered in* Nigel Lee as a new team member in our Raleigh office. We welcomed him as Head of International Business – now he’s Lulu’s CEO.

Nigel came to us with a background in international banking focusing on risk, finance, and regulatory issues. Since then, he’s learned quite a bit about the publishing industry as well as the passion that drives Lulu authors.

Last November we took a break from packing for our upcoming move to chat about his time with Lulu and the publishing industry in general.

Publishing really hasn’t changed much since Shakespeare’s time. At its essence publishing is still write, print and sell. Today, there are just a lot more people making a profit from an author’s effort resulting in the creator receiving a smaller and smaller piece of the pie.

That’s why we need Lulu.
Lulu rewards creators, not shareholders.

 

*If you are wondering what is meant by “cheer in,” this is how we welcomed new employees at our previous location. Nigel is the one in the jacket – loving it.

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