Articles tagged "Worldreader"

Worldreader delivers with mobile phones and eBooks

When we think of an ideal e-reader, we tend to visualize something like the Nook or Kindle or iPad — a device that has the dimensions, but not necessarily the heft of a book. Most us probably don’t think of our cell phones.

iPhones screens have remained relatively small and don’t lend themselves to sustained reading. While the Samsung Galaxy screen is big for a phone, it still doesn’t compare to the ease of reading on a tablet or Kindle. It might seem less than ideal for us, but for awhole sector of the world’s readers, cellular phones are now the central medium for reading eBooks.

In developing countries, where landlines have been skipped entirely and millions of people have directly adopted cell phones as their main interaction with technology,  eBooks are now being read in massive amounts on older, smaller phones that run off of a 2G wireless connection. The non-profit organization Worldreader, which used to just distribute Kindles to children in Africa, has now begun a mobile application where anyone with a mobile phone can access up to 1,400 eBooks for free.

Susan Moody, Worldreader’s director of marketing and communications, told the website Mashable that, “Feature phones are omnipresent in the developing world. They’re people’s lifelines; they’re where they get their access to payments and the Internet.”

Worldreader takes advantage of Creative Commons licenses to make available classic children’s books like Nancy Drew and Black Beauty. They also partner with larger publishers to offer such all-time favorites as Matilda and the Magic Tree House series. In addition, they offer a good amount of Africa-centric literature. Taking advantage of existing technological infrastructure to get kids hooked on reading is a wonderful idea, even if it puts eBooks on some unfamiliar territory.

Through the project, Worldreader has found some interesting (but somewhat predictable trends) — young women read a lot, and Romance is the most popular genre.

eBooks, often heralded as the end of publishing as we know it, continue to fight against that idea by introducing great works to even more readers everyday, readers who will search for even more books.

Would you ever read on a small cell phone screen with a slow 2G connection? Have you? What other ways can eBooks continue to reach out?

Image courtesy of WorldReader