Success in publishing happens everyday, but what about for small to medium publishers? Even they are empowered to expand their brands and imprints with the new tools and innovations self-publishing brings. Why just this morning Fifty Shades of Grey was featured on the Today Show. Check out the full segment below:
Today is a big day.
Today, Lulu officially launched the Lulu EPUB Converter and eBook Creator Guide – thus helping to simplify the complex process of turning your brilliant work from popular word processing formats, such as a Word document, into sellable EPUBs, the most widely adopted format used by eReaders – absolutely free.
So how is it different?
The Lulu EPUB Converter is unique in that it not only converts but also automatically fixes many pesky errors including accepted fonts and extra spacing. This is the highest level of automation available anywhere.
What does this mean for you?
For you, oh faithful Lulu creator, this means getting your work into popular eBook retail channels is easier and just in time to give you an edge this holiday season and sell your remarkable works electronically while earning more on eBooks than anywhere else with our new industry-best 90/10 revenue split (limited time offer through January 31, 2012).
As part of this initiative, Lulu has secured partnerships with Apple and Barnes and Noble so you can sell your works to millions of readers on devices like the iPad® and NOOK™, not to mention in print on Amazon.com and the Lulu Marketplace. We’ve even added a new Manage Distribution page that lets you opt-in and opt-out of retail channels for all your titles with the click of a button.
With our step-by-step eBook Creator Guide, you can be sure your customers are getting the most robust experience reading your work too. All of these new tools, resources, and features can be found on Lulu’s new eBook Landing page – your source for all things eBooks.
Don’t forget to explore all your print book options too, and publish the way you, and your readers, want this holiday.
Lulu offers so many great options for getting your book out in the world, how do you know which ones are right for you?
With both print and eBook distribution, you have the option of selling on Lulu only or through one of Lulu’s retail partners. It is important to note that our partners do have certain requirements for distribution. If your book does not meet these requirements, you can still sell it on the Lulu Marketplace. Selling on Lulu is a great option if you have a specialized market that you can send right to Lulu. Lulu-only distribution is perfect for projects like school fundraisers, church cookbooks, family genealogies, etc. Lulu only distribution also works if you’re just starting out and getting a feel for how to market and sell your book.
Print books can also be sold through two additional channels using extendedREACH, which is a free service, or GlobalREACH at a cost of $75. ExtendedREACH gets your book on Amazon.com only, whereas GlobalREACH will get your book on Amazon.com, Barnesandnoble.com, and in Ingram’s database.
ExtendedREACH is free, so if your book meets all distribution requirements – go for it! It will get your book in an additional location for some extra visibility.
GlobalREACH may be a little extra, but it’s worth every penny. With a listing in Ingram’s database, bookstores will be able to order the book if it is requested. If you have an eBook version of your book, you can have both your print and eBook version listed on barnesandnoble.com.
Through our eBook distribution channels, you can distribute to Lulu, the iBookstore (SM), and Barnes and Noble’s NOOK. Both of these channels are excellent places for your eBook to be seen – and read! Learn more by visiting our new eBook landing page.
As an author on Lulu, you get to set your own price for your works beyond the manufacturing cost and you keep 80 percent of any revenue made. In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom. We firmly believe that everyone has ideas and expertise and should be able to share their knowledge with the world and, more importantly, profit from that knowledge. We’ve provided different payment options to make it as convenient and easy as possible to claim your author revenue. Below you’ll find tips for how to check your revenue and start seeing some green.
Finding your revenue: You can always check your earned revenue by looking at your “Recent Revenue,” and “All-Time Revenue” tabs found in the blue side-bar in your “My Lulu” tab. It is important to note that your “Recent Revenue” DOES NOT include Amazon or 3rd party earnings. Under your “All-Time Revenue” you’ll see a “Total Zero Creator Revenue” tab which shows your own purchases of your content, number of downloads from customers and Lulu support staff. When you or Lulu purchases your own content, it is at-cost so no revenue is generated or recorded.
As some of you may know, Lulu has an ongoing relationship with HP and we want you to reap the benefits of that relationship just as much as we do. So, back in June, we announced two easy ways customers could win one of two brand-new HP 5103 Mini Laptops – by either creating and publishing a photo book, or by using one of Lulu’s handy services to publish one of your remarkable works.
We also got the chance to surprise one lucky Book Expo America attendee with a third HP Mini Laptop, just for visiting our booth back at the conference in May.
Without further ado, the winners are:
Help us in congratulating our winners on their new technological prowess in the comments. Now, they’ve each got a shiny new computer to help them start on their next remarkable works. As for the rest of you faithful Lulu blog readers, keep your eyes peeled for other contests in the coming months and for your chance to win from a selection of great prizes to help kickstart your publishing career. And most of all, thank you to HP.
As eBook sales continue to rise, Lulu wants to be sure you have access to all the latest and greatest tools and resources to help you sell more books in this exciting new market. In order to reach the millions of customers who own e-Reading devices, it is important to stay up to speed on best practices for making an electronic book quickly and easily.
One term you’re likely to come across when publishing your eBook is “metadata.” It also happens to be one of the main causes eBooks get bounced back from distribution. In many cases, a quick revision of your eBook’s metadata is all it takes to push your content out onto digital shelves and increases your work’s marketability.
Simply put, metadata is the who, what, when, and where of your eBook. Items such as your title, author name, volume number, etc. are all types of metadata and are what most retailers use to appropriately list and categorize your content. When your eBook is listed on an online store, customers will see an image of your cover, which they can click on for more information about your work and to access the actual content of your work. Many retailers treat the cover image and the actual eBook’s content as two separate pieces and it is vital that the metadata for both match (including upper and lower case letters) so your customers are linked to the correct book interior.
For example, lets say your book title is The Greatest Book Ever: A Tale of Suspense and Intrigue by Samantha Thomas. If the metadata for your cover is only listed as The Greatest Book Ever, by Sam Thomas, without the subtitle and a different author name, then the retailers can’t be sure if it’s the same work. With the thousands of new eBooks being submitted everyday, it becomes too difficult to try to match the cover to the content.
Luckily, on Lulu it is pretty simple to ensure all your metadata matches. When you start a new project and name it, whatever you enter into the title and author fields will autofill the empty fields in the cover step. Whenever a colon is used in the project title, the system automatically treats any text after it as a subtitle. Once you get to the cover step, you can still edit your title, author name, etc. just be sure if you do make changes, you also go back and change the project information you started with too. For authors uploading a one-piece cover, again, just be sure all the text matches the project information you enter.
Be sure to check out our knowledge base for more eBook metadata tips to help you reach more readers in more markets all over the globe.