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Getting Real: The smarter, faster, easier way to build a successful web application

Mon, 19 Oct 2009 22:45:54 +0000

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines

Mon, 19 Mar 2007 18:11:17 +0000

You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?

You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).

The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Understanding Business Statistics

Wed, 05 Nov 2008 00:00:13 +0000

(2nd EDITION now available at lulu.com/content/4776279) This is a student-oriented text introducing the elements of basic business statistics. Topics range from descriptive statistics to multiple regression and one-way analysis of variance. Reviewers have described the book as “engaging” and the writing as “wonderfully direct.” "The writing style," reports one reviewer, "is thoroughly discursive, even chatty, and I think students will find it terrific. Very accessible. The writing definitely is this book’s glory. It is certainly more interesting and more engaging than Anderson, Sweeney and Williams. And the anecdotes hit just the right dry, witty tone." Another reviewer writes, "This book has a different feel to it. When your read (it), it feels you are in the position of a student learning along with the professor. The author has the gift of being able to make complex things sound simple, or at least understandable." (For more, visit www.coventry-collegiate.com)

25 Best Practices in Learning & Talent Development

Mon, 17 Mar 2008 11:37:18 +0000

25 Best Practices for Learning & Talent Development captures a collection of best practices that have been implemented within leading enterprises and business schools around the world. These best practices are to-the-point, based on theory amplified by implementation examples, offering a universe of ideas for all involved in the field of learning and talent development. The best practice chapters include: Developing 21st Century Leaders, The Impact of Learning in Performance Management, Learning By Design, Multi-Cultural Perspectives in Learning, Leveraging the Business Impact of Learning and Talent Development, and the Future of Learning. You can also find new and updated best practices in Learning & Talent development on the website: www.nickvandam.com.

Trends in Agency Compensation 14th Edition

Thu, 21 Aug 2008 17:46:45 +0000

For more than 40 years, the ANA has fielded this unique, comprehensive, and bestselling triennial survey. The study offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation. The survey also looks at historical trends and the future of agency compensation.

The Management of Strategy in the Marketplace

Mon, 31 Dec 2007 13:03:11 +0000

The Management of Strategy in the Marketplace by Ernest R. Cadotte, Harry J. Bruce - ( 416 pages ) Paperback book: $45.05

How to Succeed as a Freelance Translator

Sat, 20 May 2006 03:40:00 +0000

The translation industry is booming; learn how to get on board with this hands-on guide to starting a home-based business as a freelance translator. Applicable to translators in all language combinations, "How to Succeed as a Freelance Translator" will give you the tools to write a translation-targeted resume and cover letter, prepare a marketing plan, pick translation specializations and find and keep well-paying clients. Written by an American Translators Association-Certified translator who built her own business from the ground up, "How to Succeed as a Freelance Translator" has sold over 1,000 copies and prompted reviewers to say "If you are thinking about becoming a translator, this book will either set you straight or launch you successfully on your way. If you are an established translator, interpreter or a translation company owner, this book will improve your standing in the profession, the quality of your work, and your income" -George Fletcher, in the ATA "Chronicle"

The Four Filters Invention of Warren Buffett and Charlie Munger

Thu, 07 May 2009 03:21:55 +0000

"The Four Filters Invention of Warren Buffett and Charlie Munger" examines each of the basic steps they perform in "framing and making" an investment decision. This book is a focused look into this amazing invention within "Behavioral Finance." The genius of Buffett and Munger's parsimonious four filters process was to "capture all the important stakeholders" in a "multi-variable" equation or formula. Imagine...Products, Enduring Customers, Managers, and Margin-of-Safety... all in one mixed "qual + quant" formula. Other important ideas are embedded in each chapter. The book can be used as a supplemental textbook in a Valuation or Decision Sciences course.

Your First 90 Days In A New Job (How To Make An Impact)

Tue, 05 Oct 2004 11:18:24 +0000

Your First 90 Days In A New Job (How To Make An Impact) by William Robinson - This is a guide for the new manager or the manager coming back to work. This book is intended to make you an impact player in a 90 day timeframe. ... ( 55 pages ) Paperback book: $8.95 Paperback book: $8.95

How To Be A Rockstar Freelancer

Tue, 15 Jan 2008 00:45:52 +0000

Covering everything from getting started to expanding your business, How to Be a Rockstar Freelancer is the official FreelanceSwitch.com book. Written by Collis & Cyan Ta’eed - the founders of the site - it’s packed with new information, advice and insights not covered on the blog. View the preview to read the contents and a few pages of the book.