Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Paperback, 294 Pages
Prints in 3-5 business days
• What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves – advertising’s next generation.
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5 People Reviewed This Product
11-Nov-2014Top book. Excellent insight form some of the best in the industry. And a good basis to start your own discussions. And this is what it is all about. Discuss, Disagree, Define and then Do. Now go be brilliant.
14-Oct-2014As one of the editors of this book, I am undoubtedly going to be biased in my review. But also as one of the editors, I know how hard we - and all the authors - worked to deliver the best version of their ideas in the finished book. This was a long and arduous journey, but the final result is great, and I am proud of it. This book is a collection of global opinions, perspectives and experiences and as such it's robust enough to help you grapple with your daily challenges. To those who need inspiration, they will find it in this book - and those who want to learn more, they will also be able to explore valuable lessons from the top industry professionals. Enjoy.
23-Sep-2014I’m not a big fan of business books. I’ve read some very good ones, but I have generally found that the majority peddle the same old crap and offer nothing new or profound. However, I put all my cynical thoughts to one side and picked up a (signed) copy of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation at the launch event and spent a few days reading it, and then re-reading it. Advertising, I think it’s fair to say, has been searching for a long time for what it is that defines it in this post-digital world. Does the latest book from the Creative Social stable shed any light on what that definition should be in the future? Split into four main categories, the essays explore Creativity, Culture, Education, and Innovation within this weird industry we call advertising. Yes, certainly there are many essays among the 35 that make up the book that really do have some fantastic ideas on what advertising is becoming. There are answers, philosophies, opinions and all manner of... More > ideas spread throughout. There are also some that peddle the same old crap, or are simple navel-gazing pieces from the contributors. Thankfully, the latter are few, and to be honest it could well be my own personal bias that makes me dislike two, or three, or four. Even with some of those essays I really enjoyed reading, I still had my own ideas, thoughts and interpretations that didn’t chime perfectly with the author’s. That’s a good thing, as it means they made me think. What I found most important about the book is that no one has a definitive answer, which means there is scope to define your own interpretation of what creativity, advertising, communications, et al, will be as we progress. The only thing most contributors can agree on is that what we once called advertising is no longer what we think of as advertising now. This isn’t a book to absorb and parrot back to people down the pub, or on Facebook, Twitter, etc. It’s designed to make you consider things, to begin to form your own opinions on what the future holds for the industry – and those who choose to work within it. As the quote from Graham Fink says on the cover: “[This is] less of a book and more of a lively debate. So rather than read it, ‘listen to it’ and get stuck in. It’ll make you want to ask questions, nod vigorously and heckle from the back.” Buy it. It’ll do exactly what Mr. Fink says on the cover.< Less
12-Sep-2014A fantastic insight into the possible futures of the advertising industry. Each contributor offers a different take on where the creative industries are or should be heading. What is refreshing is that each chapter has a unique take on what's the key to predicting the future. Unlike some adland books that are aimed to preach to the converted or push some current trend Hacker, Maker, Teacher, Thief puts itself out there and dares to have an actual opinion on something. You will agree, disagree and everything in between but with every section you'll feel like you've gotten an insight into something new.
26-Aug-2014So often with books that represent an industry there is a tendency towards contributors cherry-picked for their consensus-based thinking: a hypothesis is laid out, and relevant luminaries input their two cents into supporting this. What you are left with, often, is a book that, aside from some interesting insights, expands not much further than the front page. Enter Creative Social. Under the title of Hacker, Maker, Teacher, Thief; Advertising's Next Generation, Creative Social have launched a platform for discussion, where advertising professionals and creatives state their conflicting opinions in a way that is engaging, often anecdotal and intensely insightful. The fact that there is disagreement over the future, and even questioning of whether this is a topic worth debate, makes this an intensely stimulating read, which should sit on desks in every agency the world over.
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- Creative Social (Standard Copyright Licence)
- August 20, 2014
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 0.5 kg
- Dimensions (centimetres)
- 15.24 wide x 22.86 tall
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