Browse Books: Economia e commercio (10490 items) 

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers? You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

This is a student-oriented text introducing the elements of basic business statistics. Topics range from descriptive statistics to multiple regression and one-way analysis of variance. Chapters include a number of instructive EXCEL exercises. Reviewers have described the book as “engaging” and the writing as “wonderfully direct.” "The writing style," reports one reviewer, "is thoroughly discursive, even chatty, and I think students will find it terrific. Very accessible. The writing definitely is this book’s glory. It is certainly more interesting and more engaging than Anderson, Sweeney and Williams. And the anecdotes hit just the right dry, witty tone." Another reviewer writes, "This book has a different feel to it. When your read (it), it feels you are in the position of a student learning along with the professor. The author has the gift of being able to make complex things sound simple, or at least understandable." (For more, visit www.coventry-collegiate.com)

25 Best Practices for Learning & Talent Development captures a collection of best practices that have been implemented within leading enterprises and business schools around the world. These best practices are to-the-point, based on theory amplified by implementation examples, offering a universe of ideas for all involved in the field of learning and talent development. The best practice chapters include: Developing 21st Century Leaders, The Impact of Learning in Performance Management, Learning By Design, Multi-Cultural Perspectives in Learning, Leveraging the Business Impact of Learning and Talent Development, and the Future of Learning. You can also find new and updated best practices in Learning & Talent development on the website: www.nickvandam.com.

ANA's triennial benchmarking study surveys a hundred industry experts to get the most accurate findings on topics such as agency profitability and performance incentive details. The questionnaire for this edition was updated by the ANA Advertising Financial Management committee to provide relevant data on topics about which you are concerned such as agency profitability and performance incentive details, along with its broad historical perspective of industry trends over the past 40 years. In this book you will learn about incentive compensation, media buying and planning services along with a current snapshot of overall compensation practices.

This is a guide for the new manager or the manager coming back to work. This book is intended to make you an impact player in a 90 day timeframe. The strategy can be used in almost any position and at various levels.

A Guidebook to the 2006 Edition of the Uniform Standards of Professional Appraisal Practice for Real Estate Appraisers and Clients

The translation industry is booming; learn how to get on board with this hands-on guide to starting a home-based business as a freelance translator. Applicable to translators in all language combinations, "How to Succeed as a Freelance Translator" will give you the tools to write a translation-targeted resume and cover letter, prepare a marketing plan, pick translation specializations and find and keep well-paying clients. Written by an American Translators Association-Certified translator who built her own business from the ground up, "How to Succeed as a Freelance Translator" has sold over 1,000 copies and prompted reviewers to say "If you are thinking about becoming a translator, this book will either set you straight or launch you successfully on your way. If you are an established translator, interpreter or a translation company owner, this book will improve your standing in the profession, the quality of your work, and your income" -George Fletcher, in the ATA "Chronicle"

The Currency Trader's Handbook is the first published form of Rob Booker's ebooks on currency trading. Included are money management strategies, trading systems, and a focus on how to develop the mental toughness to profit in the world's most volatile trading environment.

Love your job and you'll be more productive, creative and motivated. You'll also be happier in life. Similarly, happy companies find they are more efficient, innovative and make more money than their unhappy competitors. The book is for anyone who wants to be happy at work – whether you are an employee or a manager; a new hire or a grizzled veteran; work in a small startup, a huge corporation or the public sector; it will give you everything you need to make work fun, inspiring and energizing.