Description:

The Secret of Real Business Improvement
An old story tells of two shoe salesmen sent to Africa. Soon after arriving, the first sent a message home;

‘Situation hopeless – no one wears shoes!’

Whilst the second sent the message;

‘Situation wonderful – no one wears shoes!’

In a fast changing world, our view of the challenge we face, may have already determined whether or not we will succeed.

In Travellers we see through the contrasting eyes of artist and businessman. One sees a world through questions, the other through answers. What this apparently small difference reveals, is both deeply surprising and enlightening.

The result: A perspective to breathe new life into the stale thinking which permeates so much improvement activity, and in its place generate real business improvement.

This book will change the way you understand change.

Learn more at www.photonbooks.com