Description:

As every year, in January 2007 PMA conducted a survey of consumers in the USA. The objective was to measure the spending of U.S. families and consumers on various portrait services, such as spring and fall school portraits, yearbooks, portraits of children at sports events, wedding portraits and more. Demand for portrait in digital formats, as well as, portraits as means of personalizing greeting cards, calendars and more, among the U.S. population were also explored in the survey.