Description:

As every year, in January 2007 PMA conducted a survey of consumers in the USA. The objective was to measure the spending of U.S. families and consumers on various portrait services, such as spring and fall school portraits, yearbooks, portraits of children at sports events, wedding portraits and more. Demand for portrait in digital formats, as well as, portraits as means of personalizing greeting cards, calendars and more, among the U.S. population were also explored in the survey. This premium edition supplies companies with a complete look at survey results, saving them the time and expense of conducting their own survey. In addition to the basic report, this edition includes over 250 pages of data tables with a breakdown of the answers to each question cross-tabulated by demographic variables including household income, presence of children, gender, internet access, occupational status of female head of household and ownership of a digital camera.