YOUR COLOSSAL MAIN FEATURE PLUS FULL SUPPORT PROGRAM

by John Howard Reid

ISBN: 978-1-4116-2909-7
Publisher: Lulu.com
Rights Owner: John Reid
Copyright: © 2005 by John Howard Reid Standard Copyright License
Language: English
Country: United States
Edition: First
  • Paperback book $19.95

Printed: 223 pages, 8.5" x 11", perfect binding, black and white interior ink

Description:

Remember the days when a night at the movies comprised a full three to four hours of varied entertainment? The attraction was not just the colossal main feature, but the supporting program: the newsreel, the cartoon, the shorts and the before-interval picture or “B” feature. Here’s a book where you can re-live those wonderful times. No less than 140 varied features (from Hollywood’s main studios to Poverty Row) are discussed, all with full cast and technical credits plus other background information. And to round the book out, I’ve also included 28 cartoons and 9 shorts!

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YOUR COLOSSAL MAIN FEATURE PLUS FULL SUPPORT PROGRAM
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7 Jun 2005 (updated 12 Jan 2008)
Let's go back in time for a moment and pretend you are looking in on an average neighborhood theater manager in a big city like New York, Chicago, Pittsburgh or Detroit, in the classic days when Hollywood movies were the number one entertainment choice of the citizenry. On the one hand, our manager was obviously anxious to please his patrons by booking a highly advertised, ready-sold, "colossal" main feature such as "Jezebel", "A Star Is Born", "The Rains Came", "High Noon", "I'm No Angel", "The Great Ziegfeld", "100 Men and a Girl", "Mad About Music", "Manhattan Melodrama", "One Night of Love", "Rio Rita", "Road to Zanzibar", "Mr Deeds Goes To Town", "Mr Smith Goes To Washington", "Little Miss Marker", "The Mark of Zorro", "The Merry Widow", "The Great Waltz", "King of Jazz", "Ball of Fire", "Mutiny on the Bounty" or “Alexander's Ragtime Band".

On the other hand, patrons were supremely anxious to obtain "value" for their admittance money. They wanted a program that ran not less than three or even four hours. They demanded not only a colossal main feature, but a supporting program comprising a lesser movie with a running time of 70 minutes or perhaps slightly less, plus a cartoon, plus a short subject of one or two reels.

So here I detail some of the lesser movies that clamored for the manager’s attention. The choice usually depended on the cost of the main feature. The more expensive the main attraction, the less money was available to hire a series entry like "Fly-Away Baby" (released by Warner Brothers as an entry in their Torchy Blane series). Instead, the manager would opt for a movie he could hire at the lowest possible flat rate, such as "Death from a Distance" (released through Chesterfield, a Poverty Row company that specialized in "B" movies), or "Caribbean Mystery" (a 20th Century-Fox release that the studio had no faith in), or "Bowery at Midnight" (Bela Lugosi in a Monogram picture), or "Trouble in Texas" (Tex Ritter and Rita Hayworth in a Grand National release), but not RKO's highly popular (and therefore comparatively expensive) "Mexican Spitfire" series starring the exotically excitable Lupe Velez.

These of course are just a few of the movies discussed and detailed in "Your Colossal Main Feature Plus Full Support Program". In addition to a wide selection of both main and supporting features, the book also examines some of the typical cartoons and short subjects available.


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