The Dictionary of Marketing
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ISBN: 978-1-4357-0512-8
Publisher: Lulu.com
Rights Owner: Azaz Motiwala
Copyright:
© 2007 Azaz Motiwala, Rajkot/India Standard Copyright License
Language: English
Country: India
Edition: First Edition
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Printed: 294 pages, 8.5" x 11", perfect binding, black and white interior ink Description:The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available Keywords:Listed in: |
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