Hands On Public Relations: The Workbook for You If You Want to Get Publicity and Don't Have a Clue Where to Start

by Kathleen Dixon Donnelly

ISBN: 978-0-615-16582-0
Publisher: Kathleen Dixon Donnelly
Rights Owner: Kathleen Dixon Donnelly
Copyright: © 2008 Kathleen Dixon Donnelly Standard Copyright License
Language: English
Country: United States
Edition: second edition

Printed: 52 pages, 8.5" x 11", perfect binding, black and white interior ink

Download: 1 documents, 645 KB

Description:

This is the most basic workbook you'll find that explains how public relations is different from advertising, the mysteries of writing a press release, how to create a media list, and other nuts and bolts information. And it includes interactive exercises that will get you started on your PR plan for your small business or non-profit organization. After working through this book, if you still feel you need to hire a PR professional, you will know what he or she is doing. Dr. Donnelly has worked in and taught public relations for almost 30 years. This is the same book as the one offered above, but has a regular binding. The difference in price is because this one is available on Amazon and Barnes and Noble websites.


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