Description:

This is the most basic workbook you'll find that explains how public relations is different from advertising, the mysteries of writing a press release, how to create a media list, and other nuts and bolts information. And it includes interactive exercises that will get you started on your PR plan for your small business or non-profit organization. After working through this book, if you still feel you need to hire a PR professional, you will know what he or she is doing. Dr. Donnelly has worked in and taught public relations for almost 30 years. This is the same book as the one offered above, but has a regular binding. The difference in price is because this one is available on Amazon and Barnes and Noble websites.