An Online Millionaire Plan: Section 1-2, Copywriting

by Dr. Robert C. Worstell, editor

Publisher: Midwest Journal Press
Copyright: © 2007  Standard Copyright License
Language: English
Country: United States
  • Paperback book $9.02
  • Download $7.00

Printed: 162 pages, 6" x 9", perfect binding, black and white interior ink

Download: 1 documents, 491 KB

Description:

While one would think that there were as many opinions on copywriting as there were writers, it turns out that it is a very applied art - only workable techniques survive.

Copywriting in fact, is a very exact art – nearly a science. But it is an evolving one, which changes as the Internet evolves.

This evolution doesn’t take it away from its roots, however. I hope to include with this package several classic texts on copywriting which show it to be little different in its basics.

For all the warnings I’ve encountered about copywriting, this subject is neither difficult nor impossible to learn. The underlying premise is that you constantly test and refine everything you write. While usually 2-4% of your viewers will buy your product, however, you can take this even higher – with study, consistent application, and continued testing and refinement.

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