Description:

Bases of sociography explains the theoretical foundations of an hermeneutical approach to socially originated cultural artifacts. The author christens this approach as sociography. The roots of sociography can be found in the Hermeneutics of Gadamer, the structural anthropology of Levi Strauss, the microsociology of Erving Goffman and the pragmatics of Austin, Searle and Grice. As long as its purpose is mainly pragmatic its validity is confined to the cultural products of medium sized social realities, such as corporate environments and small groups. Although its basic character can be useful for the macro analyst who wants to start from the micro level. Felix Gerenabarrena is a Ph.D. Candidate in Hermeneutics. He has been trained in Negotiation at the Harvard Law School and has been working with companies involved in innovation processes, conflict management issues and strategy.