Description:

The PATH Type model is a person-oriented model that provides insights into health consumer cognitions (preferences & priorities) through exploration of unconscious processes. It identifies subtypes ("path types") defined by predictable unconscious patterns that shape and constrain the way health cognitions interact to influence perceptions of self, family and the health care environment. PATH Type "health personas" reflect unseen psycho-social processes influencing health and health care consumption. The PATH Type influence extends to rates of disease, utilization, and medical claims, as well as to personal factors shaping consumer response, adherence, learning, and engagement. This primer is for any health professional involved in communicating or delivering health care interventions to adults. and who wants to better understand the psychological dynamics underlying perception, behavior, and demand.