Description:

Do you want to sell more books? BOOK MARKETING DEMYSTIFIED is the first book to thoroughly explain the bizarre intricacies of book selling and marketing, while providing an easy-to-follow template for deciding WHICH promotional tactics are best for you, your resources and your situation. Written by Bruce Batchelor, inventor of print-on-demand publishing, this book is based on interviews with industry executives and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services. Learn how some have sold over one million copies. In 1995, BRUCE BATCHELOR invented print-on-demand (POD) publishing and triggered a landslide of new books from around the world. Now Bruce wants to solve the rest of the puzzle: how self-publishing ("indie") authors can SELL their books in cost-efficient and environmentally-friendly ways. A founder of Trafford.com, Bruce is now owner/publisher at Agio Publishing House in Victoria, Canada. He speaks at writers conferences and colleges.