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Trends in Agency Compensation 14th Edition

by David Beals

Trends in Agency Compensation 14th Edition by David Beals (Book) in Business & Economics
ISBN: 978-1-56318-078-1
Publisher: Association of National Advertisers, Inc.
Copyright: © 2007 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
  • Paperback book $199.99

Printed: 99 pages, 8.5" x 11", perfect binding, black and white interior ink

Description:

ANA's triennial benchmarking study surveys a hundred industry experts to get the most accurate findings on topics such as agency profitability and performance incentive details. The questionnaire for this edition was updated by the ANA Advertising Financial Management committee to provide relevant data on topics about which you are concerned such as agency profitability and performance incentive details, along with its broad historical perspective of industry trends over the past 40 years. In this book you will learn about incentive compensation, media buying and planning services along with a current snapshot of overall compensation practices.


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