Trends in Agency Compensation 14th Edition
by David Beals
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2007 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 99 pages, 8.5" x 11", perfect binding, black and white interior ink Description:
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For more than 40 years, the ANA has fielded this unique, comprehensive, and bestselling triennial survey. The study offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation. The survey also looks at historical trends and the future of agency compensation.Stats:
Lulu Sales Rank: 47
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Nice book. I'll wait for the next book and review it
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