Trends in Agency Compensation 14th Edition
by David Beals
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ISBN: 978-1-56318-078-1
Publisher: Association of National Advertisers, Inc.
Copyright:
© 2007 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 99 pages, 8.5" x 11", perfect binding, black and white interior ink Description:
Keywords:Listed in: |
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ANA's triennial benchmarking study surveys a hundred industry experts to get the most accurate findings on topics such as agency profitability and performance incentive details. The questionnaire for this edition was updated by the ANA Advertising Financial Management committee to provide relevant data on topics about which you are concerned such as agency profitability and performance incentive details, along with its broad historical perspective of industry trends over the past 40 years. In this book you will learn about incentive compensation, media buying and planning services along with a current snapshot of overall compensation practices.Stats:
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