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Published six times a year, ForeWord is still the only magazine showcasing critical reviews and title trends exclusively from the explosive independent publishing market. Our readership is a premium blend of over 20,000 librarians and chain store booksellers, along with nearly 1,000 members of Booksense and Mountains & Plains booksellers who all make buying decisions that affect the reading habits of millions of readers. As you plan your 2005/2006 marketing and advertising campaigns, please give serious consideration to making ForeWord an integral part of your promotional efforts. Take advantage of the relationships and reputation we have forged in the marketplace and know that the titles you showcase will share pages with award-winning editorial. A quick visit to the website will give you an idea of why the book trade depends on us for reviews and features and book recommendations through advertising. Circulation Info We normally print 7,500 copies of the magazine, with a couple of issues seeing 10,000+ when extra distribution is needed (BEA, ALA, Beijing, Frankfurt, London, Bologna, regionals, etc). We base our ad rates on two times that number, and note that it is not uncommon for b2b magazines to boast a pass-along value of 3x the number it prints. Because this number is on the low side compared to some other publishing trade journals, we work harder to make sure there is no readership waste and basically hand-pick the top public and school libraries across the country (read: largest buying power) and send boxes directly to the small press buyers at the chains, including B&N, Borders, Chapters, Books-a-Million, and more. Booksense also requests 500 copies for delivery direct to their members in the "white boxes" as does the Mountains & Plains Booksellers Association. Finally, we try to put the magazine in the hands of international and domestic agents and editors at larger houses who are looking for leads to bring into their fold from the small press sector. All said, about 85% librarians, 12% bookstores, 3% publishing professionals and our parents. You may get much higher numbers in terms of circ from other publications, but you also pay for readers you may not be interested in soliciting.

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