Everything They've Told You About Marketing Is Wrong
by Ron Shevlin
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ISBN: 978-0-6151-9184-3
Publisher: Ron Shevlin
Rights Owner: Ron Shevlin
Copyright:
© 2008 Ron Shevlin Standard Copyright License
Language: English
Country: United States
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Printed: 160 pages, 6" x 9", perfect binding, black and white interior ink Download:
1 documents, 749 KB
Description:71 Things You Need To Know To Navigate The World Of Marketing 2.0. Are you sick and tired of reading the same old blah, blah, blah from so-called marketing experts who just tell you stuff you already know? Then you need to read this book. A "tell it like it is, and tell you what it means" guide to cutting through the morass of bad advice and poorly thought out ideas regarding the new world of marketing. We could tell you more about it in this description, but if you move your good-for-nothing lazy hand to the left, you can browse through the book yourself. Keywords:Listed in: |
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There are some great insights contained in "Everything You Know About Marketing is Wrong." It's well worth a read, and the short-chapter format keeps things moving along nicely. Sprinkled within the main chapters are some lighthearted, usually sarcastic humorous chapters, which are a breath of fresh air for marketers of all types.
Warning: Buying this book may brighten your day and bring a smile to your face! Oh yeah, and make you smarter and wiser too. But it will definitely NOT brighten your teeth, nor remove stains from your carpets. But it might save your marketing job and therefore make you more attractive to the opposite sex.
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