Description:

The Global Guide to Pharma Marketing Codes will help marketers maximise public relations opportunities around the world. In its second edition, with foreword by Louis Morris PhD, Former Acting Director and Branch Chief of the Drug Marketing, Advertising, and Communications (DDMAC) Division at FDA, this publication provides an overview of basic healthcare promotional regulations. The Guide answers the most frequently asked questions about what is and isn’t permitted with respect to the media and third party involvement. This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.